Launch Public Relations®: SA’s proprietary, multi-disciplinary process that successfully propels new products, services, organizations, corporations, institutions and communities into the marketplace, accelerates their growth beyond the introductory period and reinvigorates interest when customer attention wanes.
Many consider a “Launch” as the time when a product first enters the market and becomes widely available to customers. We view Launch as a methodology and approach to conducting business. While establishing new product awareness is the first vital step in brand building, we believe accelerating interest over time is of equal if not more importance to long-term product launch success. Read more about our Launch methodology.
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Launch Blog
Launch of the Week: Eastern Washington University + Microsoft
Microsoft has long offered their Microsoft Professional Program courses to the public, but for the first time ever the...
September 14, 20170
Launch of the Week: Android Oreo
This launch will be hard to eclipse. Check out this week’s LOTW to see what made the debut of...
Launching a Fashion Empire: Can Coach Create an American Conglomerate?
In the fashion industry, it’s no secret who dominates when it comes to conglomerates. Europe, specifically France, houses the...
Launch of the Week: Vitamin Shoppe Spark Auto Delivery
The Vitamin Shoppe recently launched their direct-to-consumer line extension: Spark Auto Delivery. Enrollment in the program allows patrons to...
