Launch Public Relations®: SA’s proprietary, multi-disciplinary process that successfully propels new products, services, organizations, corporations, institutions and communities into the marketplace, accelerates their growth beyond the introductory period and reinvigorates interest when customer attention wanes.
Many consider a “Launch” as the time when a product first enters the market and becomes widely available to customers. We view Launch as a methodology and approach to conducting business. While establishing new product awareness is the first vital step in brand building, we believe accelerating interest over time is of equal if not more importance to long-term product launch success. Read more about our Launch methodology.
Launch Thought Leadership
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Devoted Boston Globe readers may have seen Schneider Associates in the news today, with former CEO Joan Schneider and now-chief...November 27, 2018
by Tori Morris and Maddie Carlin The recent opening of restaurant Boston Chops Downtown Crossing and its $10,000 “Instagram...August 24, 2018
The following insight is from our 2017 Most Memorable New Product Launch Survey, scroll down to download the full...June 25, 2018
The following insight is from our 2017 Most Memorable New Product Launch Survey, scroll down to download the full...May 30, 2018