Launch Public Relations®: SA’s proprietary, multi-disciplinary process that successfully propels new products, services, organizations, corporations, institutions and communities into the marketplace, accelerates their growth beyond the introductory period and reinvigorates interest when customer attention wanes.
Many consider a “Launch” as the time when a product first enters the market and becomes widely available to customers. We view Launch as a methodology and approach to conducting business. While establishing new product awareness is the first vital step in brand building, we believe accelerating interest over time is of equal if not more importance to long-term product launch success. Read more about our Launch methodology.
Launch Thought Leadership
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The Internet dragged companies that celebrated International Women’s Day with PR stunts instead of solid corporate policy The Internet...March 14, 2018
“Can I offer you a drink?” Stella Artois is not only in the business of crafting beer, it’s also...February 16, 2018
Shake Shack pulled out all the stops for a pink glittery V-day shake. Did the brand go too far…February 9, 2018
Facebook has made a drastic change to its news feed algorithm yet again, which is going to create challenges...February 6, 2018