Launch Public Relations®: SA’s proprietary, multi-disciplinary process that successfully propels new products, services, organizations, corporations, institutions and communities into the marketplace, accelerates their growth beyond the introductory period and reinvigorates interest when customer attention wanes.
Many consider a “Launch” as the time when a product first enters the market and becomes widely available to customers. We view Launch as a methodology and approach to conducting business. While establishing new product awareness is the first vital step in brand building, we believe accelerating interest over time is of equal if not more importance to long-term product launch success. Read more about our Launch methodology.
Launch Thought Leadership
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The following insight is from our 2017 Most Memorable New Product Launch Survey, scroll down to download the full...May 23, 2018
The WorldCom Confidence 2018 Index interviewed CEOs and CMOs from multiple industries and asked what is the state of...April 26, 2018
The following insight is from our 2017 Most Memorable New Product Launch Survey, scroll down to download the full...April 24, 2018
The Internet dragged companies that celebrated International Women’s Day with PR stunts instead of solid corporate policy The Internet...March 14, 2018