Launch Public Relations®: SA’s proprietary, multi-disciplinary process that successfully propels new products, services, organizations, corporations, institutions and communities into the marketplace, accelerates their growth beyond the introductory period and reinvigorates interest when customer attention wanes.
Many consider a “Launch” as the time when a product first enters the market and becomes widely available to customers. We view Launch as a methodology and approach to conducting business. While establishing new product awareness is the first vital step in brand building, we believe accelerating interest over time is of equal if not more importance to long-term product launch success. Read more about our Launch methodology.
Launch Thought Leadership
Contact Us About Launch
Launch Blog
Brands That Went for Substance Over Stunts Won International Women’s Day
The Internet dragged companies that celebrated International Women’s Day with PR stunts instead of solid corporate policy The Internet...
March 14, 20180
Tips for Cause-Marketing: What We Can Learn from Stella Artois
“Can I offer you a drink?” Stella Artois is not only in the business of crafting beer, it’s also...
Shake Shack’s “Love Shack Shake” Continues Instagrammable Beverage Trend
Shake Shack pulled out all the stops for a pink glittery V-day shake. Did the brand go too far…
What Facebook’s new Newsfeed means for Content Creators
Facebook has made a drastic change to its news feed algorithm yet again, which is going to create challenges...
