All About Launch Public Relations

rocket-iconLaunch Public Relations®: SA’s proprietary, multi-disciplinary process that successfully propels new products, services, organizations, corporations, institutions and communities into the marketplace, accelerates their growth beyond the introductory period and reinvigorates interest when customer attention wanes.

Many consider a “Launch” as the time when a product first enters the market and becomes widely available to customers. We view Launch as a methodology and approach to conducting business. While establishing new product awareness is the first vital step in brand building, we believe accelerating interest over time is of equal if not more importance to long-term product launch success. Read more about our Launch methodology.

Launch Thought Leadership

The New Launch Plan

The New Launch Plan

The NEW Launch Plan by CEO Joan Schneider is a roadmap for charting masterful product launches and demonstrates how creative, integrated marketing ideas fuel and sustain launch success. Read More.

Annual Launch Survey

Annual Launch Survey

The MMNPL survey identifies the most memorable new product launches of the year and highlights the latest trends in consumer purchasing behavior and media consumption. Read More.

The Launch Continuum

The Launch Continuum

Based on our research and practice, we have developed the Launch Continuum™ – the way we look at positioning, launching, and promoting a product throughout its life cycle. Read More.

Harvard Business Review

Harvard Business Review

Schneider Associates’ CEO Joan Schneider compares the Amazon Fire Phone launch event to tech giant Apple’s new iPhone introduction in Harvard Business Review. Read More.

Launching Education Programs

Launching Education Programs

We provide unique solutions to enrollment and communications challenges, and launch campaigns for new degree programs, thought leadership initiatives, capital campaigns, name change campaigns and visibility building programs for deans and professors. Read More.

MMNPL in Forbes

MMNPL in Forbes

Schneider Associates was recently featured in Forbes discussing the obstacles to launching products in 2016 and offering essential strategies to maximize success in what could be a very difficult climate. Read More.

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Case Studies

Launch Blog