The Most Creative Integrated Marketing and PR Firm in Boston
SA is an integrated media and digital marketing agency filled with passionate people who are not only smart, but fun to have on your team. We’re a woman-owned business led by a tenacious CEO specializing in Launch PR, which is our proprietary method of introducing products, services, companies, communities and organizations.
Our award-winning digital strategists, journalists, creative and media professionals collaborate with our clients to develop effective, engaging campaigns. We know how to keep you top of mind and the prospect pipeline full. We treat our clients as partners – when you succeed, we succeed. That’s how we measure success.
Our Marketing & PR Services
Who We Serve
Launch Public Relations
The NEW Launch Plan
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Through our Launch research, writing and campaign execution, SA has established the discipline of Launch Public Relations®, our proprietary, multi-disciplinary process that successfully propels new products, services, organizations, corporations, institutions and communities into the marketplace, accelerates their growth beyond the introductory period and reinvigorates interest when customer attention wanes.
Innovation. Ingenuity. Insights.
Our digital marketing and integrated media strategies blend elements of digital advertising, search engine optimization, earned and paid social media, email and content marketing, lead generation and nurturing, influencer relations and PR to deliver messages that inform and mobilize target audiences. The agency specializes in Launch Public Relations®, a proprietary method of building awareness, interest, engagement, inquiries and action. When you need to make things happen online, in your organization, or with customers or consumers: contact us.
Most Memorable New Product
The Most Memorable New Product Launch survey is conducted annually with our partner Sentient Decision Science and features feedback from a national, census-balanced sample of consumers. This study identifies the most memorable new product launches of the year and highlights the latest trends in consumer purchasing behavior and media consumption.
- Joe FallonCushman and Wakefield
- Annarita MeekerBentley University Online Degree Completion Program
- Nick CovinoWilliam James College
- Peter EdenLandmark College
Read Our Blog!
Unfortunately, too many nonprofits dabble in social media just to say they they’re “doing social media.” But like most...June 1, 2018
The following insight is from our 2017 Most Memorable New Product Launch Survey, scroll down to download the full...May 30, 2018
The following insight is from our 2017 Most Memorable New Product Launch Survey, scroll down to download the full...May 23, 2018
The following insight is from our 2017 Most Memorable New Product Launch Survey, scroll down to download the full...May 16, 2018