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The Most Creative Integrated Marketing and PR Firm in Boston

SA is an integrated media and digital marketing agency filled with passionate people who are not only smart, but fun to have on your team. We’re a woman-owned business led by a tenacious CEO specializing in Launch PR, which is our proprietary method of introducing products, services, companies, communities and organizations.

Our award-winning digital strategists, journalists, creative and media professionals collaborate with our clients to develop effective, engaging campaigns. We know how to keep you top of mind and the prospect pipeline full. We treat our clients as partners – when you succeed, we succeed. That’s how we measure success.

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Our Marketing & PR Services

Public Relations
Our print, broadcast and online media strategists turn client news into local and national media, and social media engagement.
Social & Digital
We develop social media and community management strategies that align with your business objectives to skillfully and creatively engage your audience.
Branding
Our branding process begins with a deep dive into who you are as an organization, the relationships you hold and where you want to go in the future.
Crisis Communications
We help companies, institutions, communities and individuals navigate and mitigate sensitive reputation management issues.
Digital Marketing and Integrated Media
With our digital approach and strategic perspective, we help clients build awareness, drive traffic and convert customers.
Public Affairs
We launch development projects and build support with key constituencies that impact success - that includes local officials, state/federal agencies, residents or the media.
Lead Generation
Our proven multichannel lead generation methodologies have helped numerous organizations hit their benchmarks for leads, engagement and customer conversion.
Creative, Content & Design
SA has a long tradition of producing creative campaigns that enhance and amplify your brand position and messaging.
Video Production
We blend a journalistic approach with creative storytelling techniques to deliver high quality video for everything from social media to news broadcasts.

Who We Serve

Consumer

Consumer

Armed with data from our annual Most Memorable New Product Launch Survey, we’re able to create integrated marketing campaigns that help clients generate visibility, drive traffic and increase sales for consumer products and services. Read More.

Education

Education

SA’s national education practice executes integrated enrollment marketing and media campaigns on behalf of a wide range of colleges, universities and preparatory schools. Read More.

Corporate

Corporate

SA effectively communicates key messages to diverse audiences using multichannel integrated marketing strategies that deliver on corporate goals. Read More.

Nonprofit

Nonprofit

In today’s crowded nonprofit landscape, SA helps organizations tell their story in a way that achieves corporate communications, membership and institutional goals. Read More.

Real Estate

Real Estate

Our permitting team has successfully launched countless commercial and residential real estate developments in cities and towns across New England including communities that have been traditionally anti-development. Read More.

Launch Public Relations

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The NEW Launch Plan

Through our Launch research, writing and campaign execution, SA has established the discipline of Launch Public Relations®, our proprietary, multi-disciplinary process that successfully propels new products, services, organizations, corporations, institutions and communities into the marketplace, accelerates their growth beyond the introductory period and reinvigorates interest when customer attention wanes.

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Innovation. Ingenuity. Insights.
Interactive. Integrated.

Our digital marketing and integrated media strategies blend elements of digital advertising, search engine optimization, earned and paid social media, email and content marketing, lead generation and nurturing, influencer relations and PR to deliver messages that inform and mobilize target audiences. The agency specializes in Launch Public Relations®, a proprietary method of building awareness, interest, engagement, inquiries and action. When you need to make things happen online, in your organization, or with customers or consumers: contact us.

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Most Memorable New Product
Launch Survey

The Most Memorable New Product Launch survey is conducted annually with our partner Sentient Decision Science and features feedback from a national, census-balanced sample of consumers. This study  identifies the most memorable new product launches of the year and highlights the latest trends in consumer purchasing behavior and media consumption.

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Testimonials

  • Joe FallonCushman and Wakefield
  • Annarita MeekerBentley University Online Degree Completion Program
  • Nick CovinoWilliam James College
  • Peter EdenLandmark College

Read Our Blog!