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The Most Creative Integrated Marketing and PR Firm in Boston

SA is an integrated marketing agency filled with passionate people who are not only smart, but fun to have on your team. We're a woman-owned business led by a tenacious CEO specializing in Launch PR, which is our proprietary method of introducing products, services, companies, communities and organizations.

Our award-winning journalists, creative and media professionals collaborate with digital natives to develop effective, engaging campaigns. We know how to keep you top of mind and the prospect pipeline full. We treat our clients as partners - when you succeed, we succeed. That's how we measure success.

See why you should work with us.

Our Marketing & PR Services

Who We Serve

Consumer

Consumer

Armed with data from our annual Most Memorable New Product Launch Survey, we’re able to create integrated marketing campaigns that help clients generate visibility, drive traffic and increase sales for consumer products and services. Read More.

Education

Education

SA’s national education practice executes integrated enrollment marketing and media campaigns on behalf of a wide range of colleges, universities and preparatory schools. Read More.

Corporate

Corporate

SA effectively communicates key messages to diverse audiences using multichannel integrated marketing strategies that deliver on corporate goals. Read More.

Nonprofit

Nonprofit

In today’s crowded nonprofit landscape, SA helps organizations tell their story in a way that achieves corporate communications, membership and institutional goals. Read More.

Real Estate

Real Estate

Our permitting team has successfully launched countless commercial and residential real estate developments in cities and towns across New England including communities that have been traditionally anti-development. Read More.

Launch Public Relations

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The NEW Launch Plan

Through our Launch research, writing and campaign execution, SA has established the discipline of Launch Public Relations®, our proprietary, multi-disciplinary process that successfully propels new products, services, organizations, corporations, institutions and communities into the marketplace, accelerates their growth beyond the introductory period and reinvigorates interest when customer attention wanes.

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Innovation. Ingenuity. Insights.
Interactive. Integrated.

Our integrated media strategies blend PR, social media, digital marketing, and influencer relations to deliver messages that inform and mobilize target audiences. The agency specializes in Launch Public Relations®, a proprietary method of building awareness, interest, engagement, inquiries and action.

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Most Memorable New Product
Launch Survey

The Most Memorable New Product Launch survey is conducted annually with our partner Sentient Decision Science and features feedback from a national, census-balanced sample of consumers. This study  identifies the most memorable new product launches of the year and highlights the latest trends in consumer purchasing behavior and media consumption.

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Testimonials

  • Annarita Meeker, Bentley University Online Degree Completion Program
  • Nick Covino, William James College
  • Peter Eden, Landmark College
  • Shauna LaFaci-Barry, MIT Sloan School of Management
  • “Our firm has worked with SA for more than 20 years.  What we love about SA is their knowledge of the local media as well as their responsiveness.  All of our competitors are trying to get news coverage and SA’s ability to consistently secure local and regional media opportunities allows the Boston office of Cushman & Wakefield to stand apart from competitors. SA has great relationships with the Boston Globe, Boston Herald, Boston Business Journal, Banker & Tradesman, The Real Reporter, and New England Real Estate Journal among others, and always suggests creative stories outside of transactions that highlight the personalities, market knowledge, as well as accomplishments of Cushman & Wakefield.”
    Linda McDonough, Managing Director
  • "It’s been a pleasure to work with SA as they brought the creativity and digital marketing know-how that we needed to raise the awareness for the University of Massachusetts Gerontology Department and drive leads to our programs which range from certificates to master’s degrees. We were pleased with the number of leads SA generated since the cohorts for our classes are mature, specialized, unique and difficult to reach. As one of the oldest gerontology programs in the U.S., we were happy to implement digital recruitment methods to attract students to our online programs from around the country."
    Jaimee Ryan, Communications, Marketing and Recruitment Manager

Community Launch: Public Approval Process

Development Projects

Percent Success Rate

MA Cities & Towns

Million Sq ft Approved

Read Our Blog!