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The Most Creative Integrated Marketing and PR Firm in Boston

SA is an integrated media and digital marketing agency filled with passionate people who are not only smart, but fun to have on your team. We’re a woman-owned business led by a tenacious CEO specializing in Launch PR, which is our proprietary method of introducing products, services, companies, communities and organizations.

Our award-winning digital strategists, journalists, creative and media professionals collaborate with our clients to develop effective, engaging campaigns. We know how to keep you top of mind and the prospect pipeline full. We treat our clients as partners – when you succeed, we succeed. That’s how we measure success.

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Our Marketing & PR Services

Public Relations
Our print, broadcast and online media strategists turn client news into local and national media, and social media engagement.
Social & Digital
We develop social media strategies, create content, manage communities and provide analytics to achieve business objectives.
Branding
SA’s brand discovery process takes a deep dive into your organization and creates a visual roadmap for the future.
Crisis Communications
If you encountera crisis on the ground or online, SA can quickly and effectively de-escalate and manage crisis situations.
Digital Marketing & Integrated Media
We help clients build awareness, drive traffic and convert customers using multi-channel marketing campaigns.
Public Affairs & Government Relations
SA is the experienced leader in securing approvals for complex and challenging real estate projects throughout New England.
Lead Generation
Our proven lead generation methodologies help organizations hit leads, donations, engagement and customer conversion goals.
Creative, Content & Design
SA produces compelling creative campaigns that enhance and amplify your brand position and tell your story.
Video Production
We blend a journalistic approach with creative storytelling to deliver compelling short and long-form video that elicits emotion and action.

Who We Serve

Consumer

Data from SA’s Most Memorable New Product Launch Survey inform our digital and integrated marketing campaigns and drive visibility, traffic and increased sales.
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Education

SA’s national education practice executes digital and integrated enrollment marketing and media campaigns for colleges and universities.
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Corporate

SA effectively communicates key messages to diverse audiences using multichannel digital marketing that delivers on corporate goals and customer needs.
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Nonprofit

SA helps organizations tell their story in an engaging and informative way that increases membership, donations and advances institutional goals.
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Real Estate

Our permitting team has successfully launched commercial and residential real estate developments throughout New England in many NIMBY neighborhoods.
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Launch Public Relations

The NEW Launch Plan

Through our Launch research, writing and campaign execution, SA has established the discipline of Launch Public Relations®, our proprietary, multi-disciplinary process that successfully propels new products, services, organizations, corporations, institutions and communities into the marketplace, accelerates their growth beyond the introductory period and reinvigorates interest when customer attention wanes.
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Innovation. Ingenuity. Insights. Interactive. Integrated.

Our digital marketing and integrated media strategies blend elements of digital advertising, search engine optimization, earned and paid social media, email and content marketing, lead generation and nurturing, influencer relations and PR to deliver messages that inform and mobilize target audiences. The agency specializes in Launch Public Relations®, a proprietary method of building awareness, interest, engagement, inquiries and action. When you need to make things happen online, in your organization, or with customers or consumers: contact us.
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Most Memorable New Product Launch Survey

The Most Memorable New Product Launch survey is conducted annually with our partner Sentient Decision Science and features feedback from a national, census-balanced sample of consumers. This study  identifies the most memorable new product launches of the year and highlights the latest trends in consumer purchasing behavior and media consumption.
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