Integrated Marketing

Schneider Associates is a digital marketing and integrated media firm that launches campaigns using paid, earned, shared and owned media.

We are channel agnostic and activate multiple media platforms to engage consumers before they make important decisions about products, services, programs, companies, organizations and projects. SA creates targeted and effective solutions that influence customers, consumers, stakeholders—and the media to act.

Since we are storytellers at heart—with roots in public relations—we understand how to attract attention and mobilize audiences.

Whether we are immersed in an enrollment marketing campaign, leveraging media and influencers to secure development project approvals, or using digital marketing, social media and video assets to motivate consumers to try and buy new products and services; our methodology moves the needle.

Customers are smart. Agencies must be smarter.

At SA, we are constantly evaluating our channel choices so we can move the conversation toward action and/or purchase decisions. We are always testing and perfecting our campaigns based on what the data tells us—and of course what we hear from our clients, consumers and market reconnaissance. It’s not just celebrities and media who have influence. Consumers are influencing their friends, family and co-workers on Facebook, Snapchat, Instagram, Yelp, YouTube, Pinterest or LinkedIn.  Recommendations and brand interactions represent a new generation of distributed influence. Partnering with customers, influencers and the media to shape and share messages, ideate on new products and services, or fuel promotions is critical to success.

Digital Marketing at Schneider Associates

The SA Newsroom is where our digital media strategists turn whiteboard sessions into winning campaigns. We analyze your business challenges, dig into the research, distill our findings into measurable goals, identify the right audiences and media platforms, create and share content, engage influencers and use analytics to fine-tune campaigns and report quantifiable results.

SA uses the right communications methods to tell your story and build engagement, affinity and participation with customers through creative, brand-centric integrated media programs. We create brand interaction by constantly scanning the horizon for new ways to influence behavior. This could include anything from digital content creation, promotions and contests, crowd-sourcing, social analytics benchmarking, influencer relations, and experiential programs, to content marketing campaigns, Twitter parties, video, location-based social programs, or digital couponing campaigns. We also provide meaningful monitoring, reporting and analytics to help improve, maximize and report on program effectiveness.

We’re always launching new digital strategies. Contact us so we can launch yours.

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Digital Marketing and Media Services

SA’s digital team is proud of its eclectic mix of interactive skills and educational backgrounds, as well as its expertise in a variety of disciplines including digital marketing, digital advertising, social media and media relations—not to mention journalistic skills learned working at newspapers, at television stations and as online influencers. With our integrated approach and strategic perspective, we can help reach your marketing and sales goals.

SA offers an extensive list of digital marketing and media services including:

  • Analytics and Reporting
  • Blog Development
  • Blogger and Influencer Activation
  • Community Management
  • Content Marketing and Promotions
  • Community Relations
  • Creative Design
  • CRM Optimization
  • Custom Social Media Content Marketing Programs
  • Digital Crisis Planning and Mitigation
  • Digital Marketing Strategy and Executionn
  • Digital Media Buying
  • Email Marketing
  • Event and Deal Site Promotions
  • Facebook Fan Page Development, Launch and Management
  • Facebook Sponsored Content & Ad Campaigns
  • Google+ Hangout Influencer and Stakeholder Sessions
  • Influencer Marketing
  • Launch PR strategies
  • Lead Generation and Nurturing Campaigns
  • LinkedIn Ad Campaigns
  • LinkedIn Group Development and Engagement
  • Listening & Insights Campaigns
  • Messaging, Content Calendars, Social Protocol
  • Message Board Activations
  • Mobile Marketing
  • Native and Traditional Advertising

 

  • Online Reputation Management
  • Paid Social
  • Pandora and Spotify Digital Broadcast Advertising
  • PPC
  • Podcasts
  • Programmatic Display Advertising
  • Retargeting
  • Reputation Management
  • SA Newsroom
  • Sales and Operations Consulting
  • Search Engine Optimization/Search Engine Marketing
  • Social Analytics and Monitoring
  • Social Gaming Promotions
  • Social and Mobile App Develop
  • Social Media Strategy
  • Social Media Workshops, Education and Training
  • Social Marketing Content and Graphics
  • Social Widgets
  • Twitter Sponsored Content and Ad Campaigns
  • Twitter Startup, Management and Engagement
  • Twitter Parties & Influencer Promotions
  • Video Production and Marketing
  • Website Design and Launch

If you are interested in learning more about SA’s digital platform and how it can optimize your business results, contact us today.