Education

Parallax Education Section

Higher Education Marketing and PR

Knowing how to reach the right prospective students and how they will respond to specific types of marketing outreach are just two of the things that set Schneider Associates apart. Through our Discovery Process, we identify the various “personas” and student types who are best suited for your school and its curriculum, then we develop segmented messages for those personas and find out what is really resonating and driving interest.

Whether we are launching a new degree program or reversing negative enrollment trends, we develop and implement enrollment marketing campaigns built on creativity, flawless execution and analytical insights. Instead of just blending into the deafening noise that is higher education marketing, we know how to attract the right students at the right time to the right programs that meet their needs.

Schneider Associates CEO Joan Schneider summarized our research about “How to Market to the iGeneration” in Harvard Business Review: “To reach iGens, we need to be transparent, personal, and overly social.”

SA is on the cutting edge of enrollment marketing and we’ve perfected how to effectively reach students (and their families) without making them feel like they’re being sold.

We know some millennials automatically delete emails, so we target them on social media. Or text them. Or send them a handwritten postcard with their name on it. Sometimes we even call them on the phone because we know which students will take our call.

SA provides creative, practical, and measurable ways to increase applications, impact yield, and mitigate “melt.”

Although we often start our assignments with enrollment marketing, it’s not uncommon for our clients to expand our scope of work to include media relations (crisis communications are a specialty), thought leadership for faculty members, and content campaigns to enhance brand awareness and reputation.

Contact us to schedule a free “get acquainted” call with the form below to find out how we can help your institution attract more students and create campaigns that resonate in today’s competitive climate.

While our firm has broad expertise in higher education marketing and public relations, we have had particular success with clients in the following areas:

Applicant Lead Generation

Our proven methodologies for discovery, personal development, creative campaign segmentation, media channel selection and nurturing content distribution have helped numerous institutions achieve their goals for leads, applications and enrollment.

New Program Launch

We wrote the book on Launch Public Relations—two actually! We know how to position your academic programs for success through paid, earned, shared and owned media. We craft integrated marketing and media campaigns with the right channel mix to reach potential students and generate awareness.

Faculty Thought Leadership

Traditional media still plays an important role when it comes to showcasing your faculty and school in today’s digital and social world. As colleges and universities vie for attention in an increasingly crowded and competitive marketplace, faculty accomplishments and expertise can be the differentiator when it comes to rankings and admissions.

Other Higher Education Marketing & PR Services:

Public Relations
With our integrated approach and strategic perspective, we can help clients build awareness, drive traffic and convert customers.
Social & Digital
We develop social media and community management strategies that align with your business objectives to skillfully and creatively engage your audience.
Branding
Our branding process begins with a deep dive into who you are as an organization, the relationships you hold and where you want to go in the future.
Crisis Communications
We help companies, institutions, communities and individuals navigate and mitigate sensitive reputation management issues.
Integrated Marketing
With our integrated approach and strategic perspective, we help clients build awareness, drive traffic and convert customers.
Lead Generation
Our proven multichannel lead generation methodologies have helped numerous organizations hit their benchmarks for leads, engagement and customer conversion.
Creative, Content & Design
SA has a long tradition of producing creative campaigns that enhance and amplify your brand position and messaging.
Video Production
We blend a journalistic approach with creative storytelling techniques to deliver high quality video for everything from social media to news broadcasts.

Meet our Higher Education Marketing & PR Team

Contact us to schedule a "get acquainted" call:
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