SA’s Don Martelli: Five Steps for Selling on Social Media

SA’s Don Martelli: Five Steps for Selling on Social Media


Don Martelli, vice president and director of digital integration here at Schneider Associates, shared his five tips for selling using social media with the New England Real Estate Journal.

Here’s an excerpt of the article:

“Create a Clear Call to Action

Whether it’s information about your company, specifics about your products or special deals, brands that are successful in selling through social media are clear in their calls to action. Give them what they want or they won’t return. Also, you should use a 80/20 split between content that’s relevant to your fans and promotional content.”

Click here to read more.

Schneider Associates is one of the leading Boston PR firms and integrated marketing agencies successfully launching and accelerating visibility and growth for new products, services, companies, institutions, and communities through a mix of traditional public relations and marketing programs, digital marketing and social media strategies, influencer and experiential campaigns. We also specialize in public affairs, reputation management and crisis communications programs. Schneider Associates is certified by SOMWBA as a woman-owned business.