Don Martelli, vice president and director of digital integration here at Schneider Associates, shared his five tips for selling using social media with the New England Real Estate Journal.
Here’s an excerpt of the article:
“Create a Clear Call to Action
Whether it’s information about your company, specifics about your products or special deals, brands that are successful in selling through social media are clear in their calls to action. Give them what they want or they won’t return. Also, you should use a 80/20 split between content that’s relevant to your fans and promotional content.”
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