As an integrated marketing and communications agency, it is our job to stay on top of the trends, especially those in the realm of digital marketing and social media. While we often recommend strategies to clients about how digital marketing and social media can impact their business, there’s always a ton to learn.
There are new tools and excellent case studies that pop-up frequency that we can learn from. So as part of our daily dive into the world of digital marketing and social media, we started something called the Digital Download — a way for our team to share great stories, links and other resources that educate us on the latest and greatest in digital marketing and social media.
Well, we thought it was about time that we shared this with you too. Without any further ado, here’s the inaugural Digital Download: The Soda Edition.
Mo’ Liking Mo’ Problems: Pepsi uses the Facebook ‘like’ as currency to give out samples.
Research: the fundamentals of marketing and the key to Coca-Cola’s success.
Don’t know when to use Facebook promoted posts? Have no fear, here is a guide
Introducing Pipe: Allowing you to file transfer large files via Facebook
Who looks at your LinkedIn profile? How about some analytics on it?
Some simple ways to make your website more mobile friendly.
For the Public Affairs team: the art of a Denial of Hashtag Campaign.
Can you tell the difference between a Brand Advocate and Brand?
10 Trends in Digital Analytics
Let us know what types of news, information and resources you’d like to see in the Digital Download by leaving a comment below.