Most Memorable New Product Launch Survey

Now more than 10 years old, the Most Memorable New Product Launch Survey is conducted annually with partners such as Sentient Decision Science, SymphonyIRI and Mintel. Based on feedback from a national, census-balanced sample of consumers, this study identifies the most memorable new product launches of the year and highlights the latest trends in consumer purchasing behavior and media consumption. The survey findings have been featured in Forbes, USA Today, PR Week, Adweek, Odwyer’s and MediaPost.

Schneider Associates

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Creativity is thinking up new things. Innovation is doing new things.

In PR, we are considered counselors, not merely strategists.

Organizations need to speak directly to their customers and buyers with targeted messages that help them solve problems.

We are responsible for guiding our clients to do not the most comfortable thing nor the safest thing, but the best thing.

Most Memorable New Product Launch Survey