Most Memorable New Product Launch Survey
Now more 13 years old, the Most Memorable New Product Launch survey is conducted annually with partners such as Sentient Decision Science, SymphonyIRI and Mintel. Based on feedback from a national, census-balanced sample of consumers, this study identifies the most memorable new product launches of the year and highlights the latest trends in consumer purchasing behavior and media consumption. The survey findings have been featured in Forbes, USA Today, PR Week, Adweek, O’Dwyer’s and MediaPost.
View the results: