Integrated Launch Digital and Social Media Launch Consumer Launch Corporate Launch Education Launch

Schneider Associates successfully launches and accelerates visibility and growth for new products, services, companies, organizations, and communities.


HBR Article: Why Most Product Launches Fail

Is your launch built to fail? Read Joan Schneider and Julie Hall’s article in the HBR which identifies 5 fatal launch campaign flaws.

MIT Sloan Blog Relaunch & Content Marketing

When MIT Sloan decided to revamp its experts blog, SA developed a new methodology that brings reporters back to MIT 24/7/365.

Most Memorable New Product Launch eBook

Our MMNPL study reveals how consumers respond to traditional and digital media when evaluating new products.

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