The NEW Launch Plan
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Through our Launch research, writing and campaign execution, SA has established the discipline of Launch Public Relations®, our proprietary, multi-disciplinary process that successfully propels new products, services, organizations, corporations, institutions and communities into the marketplace, accelerates their growth beyond the introductory period and reinvigorates interest when customer attention wanes.
Innovation. Ingenuity. Insights.
Our integrated media strategies blend PR, social media, digital marketing, and influencer relations to deliver messages that inform and mobilize target audiences. The agency specializes in Launch Public Relations®, a proprietary method of building awareness, interest, engagement, inquiries and action.
Most Memorable New Product
The Most Memorable New Product Launch survey is conducted annually with our partner Sentient Decision Science and features feedback from a national, census-balanced sample of consumers. This study identifies the most memorable new product launches of the year and highlights the latest trends in consumer purchasing behavior and media consumption.
- “Our firm has worked with SA for more than 20 years. What we love about SA is their knowledge of the local media as well as their responsiveness. All of our competitors are trying to get news coverage and SA’s ability to consistently secure local and regional media opportunities allows the Boston office of Cushman & Wakefield to stand apart from competitors. SA has great relationships with the Boston Globe, Boston Herald, Boston Business Journal, Banker & Tradesman, The Real Reporter, and New England Real Estate Journal among others, and always suggests creative stories outside of transactions that highlight the personalities, market knowledge, as well as accomplishments of Cushman & Wakefield.”Linda McDonough, Managing Director
- "It’s been a pleasure to work with SA as they brought the creativity and digital marketing know-how that we needed to raise the awareness for the University of Massachusetts Gerontology Department and drive leads to our programs which range from certificates to master’s degrees. We were pleased with the number of leads SA generated since the cohorts for our classes are mature, specialized, unique and difficult to reach. As one of the oldest gerontology programs in the U.S., we were happy to implement digital recruitment methods to attract students to our online programs from around the country."Jaimee Ryan, Communications, Marketing and Recruitment Manager
"You've found a winner with Schneider Associates for your integrated digital media strategy. The Schneider team is savvy, responsive, proactive, and produces results! They're truly partners in our current success."Bill Boozang, Dean, Newbury College
- "Having an attentive, creative and energetic agency partner like Schneider Associates has been a tremendous asset to William James College. They are an extension of our team and get results."Katie O’Hare, Director of Marketing & Communications, William James College
"We initially engaged Schneider to help revamp our outdated website. We enjoyed the process of working with the SA team so much that we expanded the scope of the project to include JC&A’s 20th Anniversary Campaign roll-out. The SA team continues to be a creative, collaborative and strategic marketing partner who has been instrumental to the success of our marketing and overall business goals. I have recommended them over and over again to various people who have all had the same positive experiences."Maureen Rystrom, Director of Marketing, J. Calnan & Associates
“Our team at Schneider Associates is passionate about the work we do at Northeastern University's College of Engineering and it shows in the national, regional and local media relations results they have secured on our behalf. Their work is valuable to the strategic direction of the college."Mariah Nobrega, Director of Strategic Priorities, Northeastern University College of Engineering
- May 19, 2017
In this world of digital and social media, traditional media still has a very important place at the table...
- May 18, 2017
Every week, we’ll be bringing you an insight from our 2016 Most Memorable New Product Launch (MMNPL) Survey eBook....
- May 18, 2017
Whether you’re launching the latest iPhone or an academic program, your strategy can make or break the success of...
- May 11, 2017
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