HBR Article: Why Most Product Launches Fail
Is your launch built to fail? Read Joan Schneider and Julie Hall’s article in the HBR which identifies 5 fatal launch campaign flaws.
MIT Sloan Blog Relaunch & Content Marketing
When MIT Sloan decided to revamp its experts blog, SA developed a new methodology that brings reporters back to MIT 24/7/365.
Most Memorable New Product Launch eBook
Our MMNPL study reveals how consumers respond to traditional and digital media when evaluating new products.