GUNK’s Serious Brand Identity Success
To target the next generation of automotive enthusiasts, SA developed the Serious Solutions Challenge, a program to engage, educate and excite this young audience using social media.
MIT Sloan EMBA Launch
NYT, Time, & Bloomberg
To launch MIT Sloan’s new EMBA program, SA enhanced top-tier business media placements with a social media campaign that increased enrollment and student engagement.
HBR Article: Why Most Product Launches Fail
Harvard Business Review
Is your launch built to fail? Read Joan Schneider and Julie Hall’s article in the HBR which identifies 5 fatal launch campaign flaws.