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New Product Launch:
10 Proven Strategies

Through our Launch research, writing and campaign execution, SA has established the discipline of Launch Public Relations®, our proprietary, multi-disciplinary process that successfully propels new products, services, organizations, corporations, institutions and communities into the marketplace, accelerates their growth beyond the introductory period and reinvigorates interest when customer attention wanes.

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Innovation. Ingenuity. Insights.
Interactive. Integrated.

Our integrated media strategies blend PR, social media, digital marketing, and influencer relations to deliver messages that inform and mobilize target audiences. The agency specializes in Launch Public Relations®, a proprietary method of building awareness, interest, engagement, inquiries and action.

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Most Memorable New Product
Launch Survey

The Most Memorable New Product Launch survey is conducted annually with our partner Sentient Decision Science and features feedback from a national, census-balanced sample of consumers. This study  identifies the most memorable new product launches of the year and highlights the latest trends in consumer purchasing behavior and media consumption.

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Testimonials

  • "You've found a winner with Schneider Associates for your integrated digital media strategy. The Schneider team is savvy, responsive, proactive, and produces results! They're truly partners in our current success."

    Bill Boozang, Dean, Newbury College
  • "Why SA?! I could give you so many reasons why and zero reasons why not."
    Sara Jacobsen, MIT Sloan School of Management
  • “Our team at Schneider Associates is passionate about the work we do at Northeastern University's College of Engineering and it shows in the national, regional and local media relations results they have secured on our behalf. Their work is valuable to the strategic direction of the college."

    Mariah Nobrega, Director of Strategic Priorities, Northeastern University College of Engineering
  • "We initially engaged Schneider to help revamp our outdated website.  We enjoyed the process of working with the SA team so much that we expanded the scope of the project to include JC&A’s 20th Anniversary Campaign roll-out.  The SA team continues to be a creative, collaborative and strategic marketing partner who has been instrumental to the success of our marketing and overall business goals.  I have recommended them over and over again to various people who have all had the same positive experiences."

    Maureen Rystrom, Director of Marketing, J. Calnan & Associates
  • "Having an attentive, creative and energetic agency partner like Schneider Associates has been a tremendous asset to William James College. They are an extension of our team and get results."
    Katie O’Hare, Director of Marketing & Communications, William James College

Community Launch: Public Approval Process

MA Cities & Towns

Development Projects

Percent Success Rate

Million Sq ft Approved

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