Launch PR Digital PR & Social Media Consumer Public Affairs & Government Relations Corporate, Education & Nonprofit Creative Services

Schneider Associates successfully launches and accelerates visibility and growth for new products, services, companies, organizations, and communities.


HBR Article: Why Most Product Launches Fail

Is your launch built to fail? Read Joan Schneider and Julie Hall’s article in the HBR which identifies 5 fatal launch campaign flaws.

MIT Sloan Blog Relaunch & Content Marketing

When MIT Sloan decided to revamp its experts blog, SA developed a new methodology that brings reporters back to MIT 24/7/365.

Most Memorable New Product Launch E-Book

Our MMNPL study reveals how consumers respond to traditional and digital media when evaluating new products.

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