We came across a survey of 350+ firm executives. It asked: Does your company deliver a superior experience to customers? About 80 percent of the executives confidently said yes. There was also a survey of customers of those companies, asking the same question. The customer group only agreed with eight percent.
What does this survey say about branding? Furthermore, what is a brand? Is it a logo? An iconic symbol? A catchy slogan that you find yourself repeating to someone over cocktails?
Maybe a brand is an idea, not just one that you believe in—one that you and your employees live out. And maybe it is much more than an idea—a conviction that informs everything you do. A conviction that may be shared, communicated, championed, held close and beloved by others.
At Schneider Associates, our brand discovery and creative process begins with a deconstruction of who you are as an organization and the relationships you hold. This understanding leads us to truths about your brand relationship—with yourself, your employees, your stakeholders, your customers and clients, the media, the public, and then back to you again. It is all about you, of course, and you are all about them.
Once we understand your brand relationship, the ideation, positioning and communications part is easy. We clean a whiteboard wall, crank up the caffeine and have at it. We create brand storytelling platforms to express ideas that can be shared, championed, held close and beloved by many, including those who are most important.
There’s no shortage of minds blown by our work, if we do say so ourselves.
We do a lot, including all the stuff below:
Company, Product or Service Naming
Brand Identity & Logo Design
Tagline & Slogan Development
Web Design & Development
Content Marketing Strategy