Posts Tagged ‘Sentient Decision Science’

CEO Joan Schneider and VP Don Martelli Lead Product Launch Discussion with Aaron Reid of Sentient Decision Science, an SA Research Partner, at Harvard Business School

Thursday, October 31st, 2013

SA’s founder and CEO Joan Schneider recently presented at Harvard Business School with SA’s Vice President and Director of Digital Integration Don Martelli and Aaron Reid, Chief Behavioral Scientist at Sentient Decision Science. The panel discussion centered on product launch and the new methodologies that can be applied to ensure successful outcomes in driving consumers and [...]

6 Key Learnings from the 2012 Most Memorable New Product Launch Survey

Wednesday, March 6th, 2013

Our EVP Julie Hall teamed up with Chief Behavioral Scientist of Sentient Decision Science Aaron Reid to share the results of the 2012 Most Memorable New Product Launch survey in a Google+ Hangout On Air. Since 2001, SA and Sentient Decision Science have conducted the survey to learn which product launches make lasting impressions with consumers [...]

The Most Memorable New Product Launches of the Year

Tuesday, March 5th, 2013

  Register FREE ($60 value) with shareable code: 2012TopTen  It’s never been more difficult to launch a new product. Consumers are more fragmented than ever.  With 40,000 products launched each year, how can marketers make sure their launch will stand out? Join us in this Google+ Hangout with brand experts from the 11th Annual Most Memorable New Product Launches [...]

Consumers Name Amazon Kindle Fire the Most Memorable New Product Launch of 2012

Tuesday, February 19th, 2013

Yesterday, USA Today featured the results of the 2012 Most Memorable New Product Launch (MMNPL) survey in a snapshot on the front page of the Money section. The snapshot announced the top five most memorable new products of 2012 according to our  survey. Amazon’s Kindle Fire topped the list with a surprising 30% of respondents [...]

BOSTON’S TOP MARKETING AND PRODUCT LAUNCH EXPERTS LEAD THE SOCIAL LAUNCH™ CONVERSATION AT FUTUREM

Wednesday, October 31st, 2012

Marketing experts discuss new focus on the customer as a channel for new product launches at FutureM Boston, MA – October 23, 2012 – Julie Hall, EVP and partner at Schneider Associates, the global leader in Launch Marketing, and other prominent Boston-area marketing and communications leaders participated in a panel discussing the important role of “Social Launch” at FutureM during Boston’s Innovation Week on Wednesday, October 23 at Hynes [...]

Register for our Future M Session

Wednesday, October 10th, 2012

Register Now for the Most Memorable New Product Launch LIVE Webinar

Friday, February 3rd, 2012

With over 40,000 products launched each year, how can you make sure your next new product launch gets noticed? Join Schneider Associates’ EVP and Launch Expert, Julie Hall, and Chief Behavioral Scientist for Sentient Decision Science, Aaron Reid, Ph.D., for the Most Memorable New Product Launch LIVE Video Webinar, Thursday February 9th from 2:00 p.m. [...]

The Past Decade’s Most Memorable New Product Launches Featured on Front Page of USA Today’s Money Section

Thursday, January 26th, 2012

The front page of USA Today’s Money section on January 26th featured the most memorable product launches from the past decade as reported by a national sampling of consumers in the tenth annual Most Memorable New Product Launch survey, conducted by Schneider Associates and research partner Sentient Decision Science.   For more information, visit MMNPL.com.

MMNPL Stats on Consumer Commercial Enjoyment Featured in USA Today Snapshot

Wednesday, January 25th, 2012

USA Today featured data from the 2011 Most Memorable New Product Launch survey in a snapshot on the front page of the Life section. The data showed that television viewers enjoy commercials more than online viewers, but also that the majority of consumers polled enjoy watching commercials at least sometimes.  The MMNPL survey is conducted [...]

MMNPL Stats on Patriotic Purchasing Featured in USA Today Snapshot

Monday, January 23rd, 2012

  USA Today featured results from the 2011 Most Memorable New Product Launch survey in a front page Money section snapshot. The graphic showed the influence of “Made in the USA” products is growing each year with an increase of 12% over the last four years in respondents who feel country of origin is an [...]