Posts Tagged ‘products introduction’

6 Key Learnings from the 2012 Most Memorable New Product Launch Survey

Wednesday, March 6th, 2013

Our EVP Julie Hall teamed up with Chief Behavioral Scientist of Sentient Decision Science Aaron Reid to share the results of the 2012 Most Memorable New Product Launch survey in a Google+ Hangout On Air. Since 2001, SA and Sentient Decision Science have conducted the survey to learn which product launches make lasting impressions with consumers [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Home Products, Launch PR, Social Media | No Comments »

Tuesday, March 5th, 2013

  Register FREE ($60 value) with shareable code: 2012TopTen  It’s never been more difficult to launch a new product. Consumers are more fragmented than ever.  With 40,000 products launched each year, how can marketers make sure their launch will stand out?Join us in this Google+ Hangout with brand experts from the 11th Annual Most Memorable New Product Launches who [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, New Book on Launch, Public Affairs, Social Media, Uncategorized | No Comments »

Consumers Name Amazon Kindle Fire the Most Memorable New Product Launch of 2012

Tuesday, February 19th, 2013

Yesterday, USA Today featured the results of the 2012 Most Memorable New Product Launch (MMNPL) survey in a snapshot on the front page of the Money section. The snapshot announced the top five most memorable new products of 2012 according to our  survey. Amazon’s Kindle Fire topped the list with a surprising 30% of respondents [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »

Super Bowl Ads Have Become Integrated Marketing Campaigns

Tuesday, February 5th, 2013

By Tom Ryan, Director of Marketing and Creative Services, Schneider Associates How do you make the most out of a $4 million ad? You cross your fingers and hope that your target audience isn’t refilling a plate of buffalo chicken dip when your ad runs. Or, you build an integrated approach into your Super Bowl [...]

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Posted in Agency News, Consumer, Food & Retail, Launch PR, Social Media | No Comments »

BOSTON’S TOP MARKETING AND PRODUCT LAUNCH EXPERTS LEAD THE SOCIAL LAUNCH™ CONVERSATION AT FUTUREM

Wednesday, October 31st, 2012

Marketing experts discuss new focus on the customer as a channel for new product launches at FutureM Boston, MA – October 23, 2012 – Julie Hall, EVP and partner at Schneider Associates, the global leader in Launch Marketing, and other prominent Boston-area marketing and communications leaders participated in a panel discussing the important role of “Social Launch” at FutureM during Boston’s Innovation Week on Wednesday, October 23 at Hynes [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »

Joan Schneider Presents Harvard Business School Association of Boston Social Media Webinar

Monday, June 11th, 2012

SA Founder and Chief Content Officer Joan Schneider teamed up with social media consultant and Founder of Masstary, Tom Sadtler, to present a Harvard Business School Association of Boston webinar titled “How Social Media Can Help Grow Your Business” When it comes to marketing in social media, it’s not B2B or B2C, it’s B2E – [...]

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Posted in Agency News | No Comments »

The Past Decade’s Most Memorable New Product Launches Featured on Front Page of USA Today’s Money Section

Thursday, January 26th, 2012

The front page of USA Today’s Money section on January 26th featured the most memorable product launches from the past decade as reported by a national sampling of consumers in the tenth annual Most Memorable New Product Launch survey, conducted by Schneider Associates and research partner Sentient Decision Science.   For more information, visit MMNPL.com.

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Launch PR | No Comments »

Schneider Associates’ MMNPL Survey data cited in Bruce Horovitz article in USA Today

Wednesday, January 11th, 2012

Schneider Associates’ research from the Most Memorable New Product Launch survey was cited in the January 10 edition of USA Today. The article, titled “Trend Alert: 10 New Products to Watch for in 2012,” includes data about the effectiveness of social media and how the quantity of people who are using this platform as a [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Corporate & Nonprofit, Public Affairs | No Comments »

Julie Hall Talks About “How to Deliver a Successful New Product Introduction”

Monday, May 9th, 2011

The Boston Product Management Association invites you for an evening all about product launch: “How to Deliver a Successful New Product Introduction.” May 19th at 6:15 p.m. at the Microsoft Waltham Office. Launch expert Julie Hall and commercialization consultant Neil Baron will offer their strategies, based on decades of research on how to engage customers. [...]

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Posted in Agency News, Consumer, Launch PR, New Book on Launch | No Comments »

Joan and Julie Take Center Stage to Talk About Launch

Wednesday, February 23rd, 2011

Schneider Associates’ President Joan Schneider and EVP Julie Hall recently sat down with the Harvard Business Review to discuss their upcoming article, “Why Most Product Launches Fail,” which appears in the April issue. Learn about some of the more enlightening and entertaining stories the lead companies to launch failure when the video is posted on [...]

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Posted in Agency News, Launch PR | No Comments »

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