Thursday, May 9th, 2013
By Joan Schneider I had the pleasure this week of attending the Hebrew SeniorLife College of Retirement Series at Orchard Cove in Canton, MA to hear Ari Seth Cohen talk about his favorite subject—Advanced Style—which is also the title of his book and his blog. He talked about how his stylish grandmother—a librarian from New [...]
Tags: advanced style, ari seth cohen, Boston, college of retirement living, fashion, Hebrew SeniorLife, Joan Schneider, orcahrd cove, retirement, Schneider Associates, Schneider PR, SchneiderPR, senior living, seniors
Posted in Consumer, Consumer Health & Tech, Corporate & Nonprofit, Creative Services, Food & Retail | No Comments »
Wednesday, January 9th, 2013
By Joan Schneider, President and Creative Director, Schneider Associates At Harvard Business School, they always talk about managing by walking around. It’s hard to have new ideas when you are constantly sitting in the office—talking to the same people, looking at the same scenery, thinking about things in the usual way. I’ve found that travel [...]
Tags: agency, art, art basel, Boston, boston pr, Boston Public Relations, creative, creative agency, creative marketing, creative solutions, florida, inspiration, Joan Schneider, launch, Launch Public Relations, Launches, marketing, miami, Public Relations, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »
Wednesday, June 20th, 2012
At the 44th year of the Annual Bell Ringer Award Ceremony, The Publicity Club of New England honored our fearless leader, Joan Schneider with the esteemed Crystal Bell Award. In this Q&A with The Publicity Club of New England, Joan shares insight on her multitude of experiences in the PR industry, and some advice she [...]
Tags: Bell Ringer, Bell Ringer Award, Boston, Boston Public Relations, crystal bell, crystall bell award, Joan Schneider, PR, Public Relations, publicity club, Publicity Club of New England, Publicity Club of New England Bell Ringer Awards, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Launch PR, Uncategorized | No Comments »
Monday, June 11th, 2012
SA Founder and Chief Content Officer Joan Schneider teamed up with social media consultant and Founder of Masstary, Tom Sadtler, to present a Harvard Business School Association of Boston webinar titled “How Social Media Can Help Grow Your Business” When it comes to marketing in social media, it’s not B2B or B2C, it’s B2E – [...]
Tags: agency, Boston, boston pr, Boston Public Relations, Integrated, Introductions, Joan Schneider, Launch PR, Launch Public Relations, Launches, launchpr, marketing, new product, product launches, products introduction, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, Social Media
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Tuesday, June 5th, 2012
The Publicity Club of New England hosted the 2012 Bell Ringer Awards last night at the Waltham Westin. Along with 12 awards won for work the agency has done over the past year, Schneider Associates was thrilled when Founder and Creative Director Joan Schneider was awarded the 2012 John J. Malloy Crystal Bell Lifetime Achievement [...]
Tags: agency, Bell Ringer, Bell Ringer Awards, Boston, boston pr, Boston Public Relations, crystal bell, crystal bell award, Joan Schneider, john j. malloy crystal bell award, julie hall, launch, Launch PR, Launch Public Relations, launchpr, lifetime achievement in public relations, marketing, Public Relations, Publicity Club of New England, Publicity Club of New England Bell Ringer Awards, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Launch PR | No Comments »
Tuesday, June 5th, 2012
Schneider Associates had a record-breaking year at The Publicity Club of New England’s Bell Ringer Award Ceremony last night. The agency brought home 12 awards including: GOLD- Product/Service Launch: Business-to-Business Campaign MIT Sloan EMBA Program Launch Campaign GOLD- Special Event: Series Campaign GUNK Serious Solutions Challenge Event Series SILVER- Bylined Article “Why Most Product Launches [...]
Tags: agency, Awards, Baskin-Robbins, Bell Ringer, Bell Ringer Awards, Boston, boston pr, Boston Public Relations, Consumer, Joan Schneider, julie hall, professional services, Public Relations, Publicity Club of New England, Publicity Club of New England Bell Ringer Awards, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Consumer, Consumer Health & Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »
Wednesday, April 11th, 2012
By Julie Hall and Joan Schneider Launching a new product or service in the age of social media isn’t easy. As product launch specialists, we know that now it’s harder than ever to get your customer’s attention, and their dollars. Bust as more people embrace social media, brands have an opportunity to deepen customer relationships, drive [...]
Tags: agency, Boston, boston pr, Boston Public Relations, ebook, Introductions, Joan Schneider, julie hall, launch, Launch Public Relations, Launches, launchpr, new product, new product launch, PR, pre launch, Product Introduction, product launches, Public Relations, Schneider Associates, Schneider PR, Social Media, worldcom, worldcom pr, worldcom public relations
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Home Products, Launch PR, Social Media | 2 Comments »
Wednesday, June 22nd, 2011
The American Marketing Association of Boston will host Joan Schneider and Julie Hall – Schneider Associates principals and co-authors of The New Launch Plan – on Wednesday, June 22 at 6:00 p.m. to share effective strategies for launching a new brand or product. Using case studies and content from their book, The [...]
Tags: AMA, American Marketing Association of Boston, Boston, boston pr, Boston Public Relations, Joan Schneider, julie hall, launch, Launch PR, Launch Public Relations, Launches, marketing, new product launch, the new launch plan
Posted in Launch PR, New Book on Launch | No Comments »
Thursday, May 12th, 2011
On Wednesday, May 4th, NECN Business invited Joan Schneider, president of Schneider Associates and co-author of “Why Most Product Launches Fail,” which appeared in last month’s Harvard Business Review, to talk about the elements that can make or break a new product launch. Joan and Mike Nikitas discussed some of the failed products that were [...]
Tags: Boston, boston pr, Boston Public Relations, Failed products, Harvard Business Review, HBR, Introductions, Joan Schneider, launch, Launch PR, Launch Public Relations, Launches, launchpr, Mike Nikitas, MMNPL, NECN, NECN Business, new product, new product launch, Product Introduction, product introductions, product launch, product launches, Schneider Associates, Schneider PR, SchneiderPR, why most product launches fail
Posted in Agency News, Launch PR, New Book on Launch | No Comments »
Wednesday, April 6th, 2011
Sofia Barbieri, a junior who hails from Verona, Italy, is pursuing a double major in Communications and Sociology at Boston College. In Sofia’s Advanced Public Relations course, taught by Jack Dunn, she was required to write a business profile of a person she admires. Having worked as an intern since January at Schneider Associates, Sofia [...]
Tags: Boston, Boston College, Boston Public Relations, Integrated, Joan Schneider, launch, Launch Public Relations, marketing, new product, Product Introduction, product launch, Public Relations, Schneider Associates
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