Posts Tagged ‘Harvard Business Review’
On Wednesday, May 4th, NECN Business invited Joan Schneider, president of Schneider Associates and co-author of “Why Most Product Launches Fail,” which appeared in last month’s Harvard Business Review, to talk about the elements that can make or break a new product launch. Joan and Mike Nikitas discussed some of the failed products that were [...]
Schneider Associates EVP and Partner Julie Hall was interviewed recently on Bloomberg TV by “Taking Stock” host Pimm Fox following an article written by Joan Schneider and Julie, titled “Why Most Product Launches Fail” in the Harvard Business Review.
Joan Schneider and Julie Hall Write “Why Most Product Launches Fail” in the Harvard Business Review How would a marketer know if their product launch is on a collision course with failure? They could start by reading Joan Schneider and Julie Hall’s article in the Harvard Business Review that identifies five of the major flaws [...]
SA’s Joan Schneider and Julie Hall sat down with Harvard Business Review‘s editor-at-large, Julia Kirby, on Friday to discuss the art of a great product launch. They talked about the new iPad launch as well as the launch of Joan and Julie’s new book on launch. Read the article here.