Posts Tagged ‘Consumer’

Super Bowl Ads Have Become Integrated Marketing Campaigns

Tuesday, February 5th, 2013

By Tom Ryan, Director of Marketing and Creative Services, Schneider Associates How do you make the most out of a $4 million ad? You cross your fingers and hope that your target audience isn’t refilling a plate of buffalo chicken dip when your ad runs. Or, you build an integrated approach into your Super Bowl [...]

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Posted in Agency News, Consumer, Food & Retail, Launch PR, Social Media | No Comments »

Starbucks Capitalizes on Consumer Spending Habits

Friday, December 7th, 2012

Finding a gift each year that checks all the boxes – thoughtful, affordable, something they actual want– means a lot of work. The stress of it all often leads us to forgo reason and take the plunge, shelling out big bucks, Forbes says it’s creeping up to an average $173 per person, on boring, meaningless [...]

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Posted in Consumer, Food & Retail | No Comments »

Register for our Future M Session

Wednesday, October 10th, 2012

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, New Book on Launch, Public Affairs, Social Media, Uncategorized | No Comments »

Launch of the Week: Starbucks Refreshers

Monday, August 27th, 2012

Starbucks has brewed up a new alternative to coffee or sugary energy drinks- Starbucks Refreshers. Made with green coffee extract, can these beverages give consumers the light afternoon buzz they crave?

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Posted in Consumer, Food & Retail, Launch PR, Social Media | No Comments »

SA Brings Home 12 Bell Ringer Awards

Tuesday, June 5th, 2012

Schneider Associates had a record-breaking year at The Publicity Club of New England’s Bell Ringer Award Ceremony last night. The agency brought home 12 awards including: GOLD- Product/Service Launch: Business-to-Business Campaign MIT Sloan EMBA Program Launch Campaign GOLD- Special Event: Series Campaign GUNK Serious Solutions Challenge Event Series SILVER- Bylined Article “Why Most Product Launches [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »

Food Expert Dom Celentano Reports on the Most Memorable New Product Launch 2011 Webinar

Friday, March 2nd, 2012

For the second year in a row, About.com Food and Beverage expert Domenick Celentano covered the MMNPL survey webinar and gave his thoughts on some food product launches in his recap. Celentano discussed the concept of co-creation for new products in the early stages of development through social media, and the importance of word-of-mouth, noting “New product launches in [...]

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Posted in Agency News, Consumer, Corporate & Nonprofit, Food & Retail, Launch PR | No Comments »

The Past Decade’s Most Memorable New Product Launches Featured on Front Page of USA Today’s Money Section

Thursday, January 26th, 2012

The front page of USA Today’s Money section on January 26th featured the most memorable product launches from the past decade as reported by a national sampling of consumers in the tenth annual Most Memorable New Product Launch survey, conducted by Schneider Associates and research partner Sentient Decision Science.   For more information, visit MMNPL.com.

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Launch PR | No Comments »

MMNPL Stats on Consumer Commercial Enjoyment Featured in USA Today Snapshot

Wednesday, January 25th, 2012

USA Today featured data from the 2011 Most Memorable New Product Launch survey in a snapshot on the front page of the Life section. The data showed that television viewers enjoy commercials more than online viewers, but also that the majority of consumers polled enjoy watching commercials at least sometimes.  The MMNPL survey is conducted [...]

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Posted in Consumer, Consumer Health & Tech, Consumer Tech | No Comments »

Cabot Money Management President Rob Lutts is Featured on CNBC

Friday, January 6th, 2012

President and Chief Investment Officer of Cabot Money Management, Rob Lutts, was featured on CNBC’s Worldwide Exchange in two segments which aired on Wednesday, January 4 between 5:30am and 6am. Lutts discussed his positive outlook on the current financial markets in these segments. The segments noted here are currently reasons to be optimistic about the [...]

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Posted in Agency News, Corporate & Nonprofit, Launch PR, Public Affairs | No Comments »

Schneider Associates’ 2010 MMNPL Survey is Featured by Writer Dom Celentano in About.com’s Food & Beverage Section

Friday, July 29th, 2011

The annual Most Memorable New Product Launch Survey (MMNPL), conducted by Schneider Associates (SA) with research partners Sentient Decision Science and the SymphonyIRI Group, was recently featured in a the first of a series of features on about.com.

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Posted in Consumer, Launch PR | No Comments »

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