Schneider Associates Promotes Cassidy Lawson and Shannon Watterson to Senior Account Executives
Cassidy Lawson and Shannon Watterson have been promoted to Senior Account Executives for the Corporate, Education & Non Profit Group.
In their new roles, Watterson and Lawson are responsible for day-to-day client management, as well as helping to craft and execute account strategy development and conducting traditional and social media outreach.
Lawson is a social media strategist who executes integrated marketing communications programs for SA clients including the New England College of Business and Finance, Penn Foster and Posternak Blankstein & Lund. Lawson previously worked at Bulldog Creative Services, where she assisted in the production of television advertisements and public service announcements. Lawson graduated from Miami University with a BA in Strategic Communication, and received an MA in Communication Management from Emerson College.
Watterson is a savvy media relations specialist who works with a variety of clients, including the MIT Sloan’s Executive MBA program, Joseph M. Katz Graduate School of Business at the University of Pittsburgh, Rockland Trust and Child & Family Services. Watterson previously worked as a marketing intern for the Worcester Sharks AHL team in her hometown of Worcester, where she managed social media, wrote website copy and planned promotions. Watterson earned a BA in Communication with honors from Boston University.