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Tuesday, June 18th, 2013

Schneider Associates Promotes Cassidy Lawson and Shannon Watterson to Senior Account Executives

Cassidy Lawson Shannon Watterson

Cassidy Lawson and Shannon Watterson have been promoted to Senior Account Executives for the Corporate, Education & Non Profit Group.

In their new roles, Watterson and Lawson are responsible for day-to-day client management, as well as helping to craft and execute account strategy development and conducting traditional and social media outreach.

Lawson is a social media strategist who executes integrated marketing communications programs for SA clients including the New England College of Business and Finance, Penn Foster and Posternak Blankstein & Lund.  Lawson previously worked at Bulldog Creative Services, where she assisted in the production of television advertisements and public service announcements. Lawson graduated from Miami University with a BA in Strategic Communication, and received an MA in Communication Management from Emerson College.

Watterson is a savvy media relations specialist who works with a variety of clients, including the MIT Sloan’s Executive MBA program, Joseph M. Katz Graduate School of Business at the University of Pittsburgh, Rockland Trust and Child & Family Services. Watterson previously worked as a marketing intern for the Worcester Sharks AHL team in her hometown of Worcester, where she managed social media, wrote website copy and planned promotions. Watterson earned a BA in Communication with honors from Boston University.

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