MMNPL Stats on Consumer Commercial Enjoyment Featured in USA Today Snapshot
USA Today featured data from the 2011 Most Memorable New Product Launch survey in a snapshot on the front page of the Life section. The data showed that television viewers enjoy commercials more than online viewers, but also that the majority of consumers polled enjoy watching commercials at least sometimes. The MMNPL survey is conducted annually by Schneider Associates and research partner Sentient Decision Science.
Visit the MMNPL site to learn more about the MMNPL survey.
Tags: Commercial, Consumer, Consumer Surveys, Launch PR, Launch Public Relations, marketing, MMNPL, new product, new product launch, product launches, Schneider Associates, Sentient Decision Science, Surveys, USA Today