Launch Talk: What You Can Learn from the iPhone 5 Launch
No one launches products like Apple, and you can learn a lot from their hugely successful Apple Conference 2012 event. These events have become so iconic, they have truly changed the game when it comes to press conferences.
SA’s EVP Julie Hall and marketing coordinator Noel Fisher discuss how Apple manages to build buzz and gain media attention using the very traditional press conference.
Tags: Apple, apple conference, apple keynote, iphone, iphone 5, julie hall, keynote, launch, Launch PR, Launch Public Relations, launchpr, mac, marketing, new ipad, new ipod touch, new nano, new product anouncement, noel fisher, PR, press conference, Product Introduction, product launch, Public Relations