Friday, March 5th 2010
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Wednesday, March 3rd 2010


On Friday, Feb. 28, 2010, The New York Times Bits Blog featured a one-on-one interview with health tech investor and space tourist, Esther Dyson, who named Zeo as one of the top products making waves in the industry. Dyson explains how, thanks to technology, the health market and industry is taking off, and self-monitoring tech products, like the Zeo Personal Sleep Coach, are the next big thing to emerge from this promising market.


On Sunday, Feb., 28, 2010, Boston Globe columnist Scott Kirsner reviewed the marketing tactics and PR techniques employed by a handful of consumer electronics start-ups in the Boston area. Zeo Inc.’s cofounder, Ben Rubin, who was interviewed in the article, discusses the tremendous results the Newton company has received through a collaborative approach to marketing. Zeo’s Personal Sleep Coach has raised more the $14 million in venture capital in part by successfully generating positive buzz, including a feature on the Today Show. According to Rubin, it was this nationally televised segment that gave the company by far the biggest sales bump they’ve seen.
Schneider Associates is extremely proud of the launch campaign and media relations blitz we executed on behalf of our client, Zeo, and even more pleased that the effort has driven sales. A personal benefit of our work with Zeo is we’re all sleeping better thanks to understanding our ZQ scores and heeding the wisdom of the Zeo coaching program. We’ve taken the Zeo motto—the more you know, the better you sleep—to heart. As a result, we’ve seen an increase in our performance thanks to experiencing more and better sleep.
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Friday, February 26th 2010
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Thursday, February 25th 2010

Just in time for Valentine’s Day, the New England Confectionery Company released a line of heart-shaped candies with all new flavors as well as brand new sayings submitted by consumers in an online contest. In conjunction with the launch of the new Sweethearts, the 163-year-old Valentine’s Day institution created a Twitter application and consumers had the opportunity to send virtual boxes of personalized hearts to loved ones through email or Twitter (it’s no coincidence that the most popular saying in the consumer contest was “Tweet Me”).
The product launch garnered a significant number of media impressions during the week leading up to and including Valentine’s Day, with notable hits on The Early Show, The Today Show, CBS Sunday Morning and NPR.
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Wednesday, February 24th 2010

Announced in a recent Boston Business Journal article, FHO Partners welcomes Kevin Hanna to the firm as a Partner specializing in transactions in the metro west submarket of greater Boston. Hanna is a local commercial real estate veteran having worked at Cushman & Wakefield (most recently as Executive Director) for more than 22 years.
FHO Partners is a leading commercial real estate firm providing brokerage and transaction management services to private companies and multi-market, national and international corporate real estate portfolios. Hanna said that joining the firm will be “an opportunity for me to grow, to learn.”
“Kevin’s reputation and unparalleled client service will enhance our capacity to provide value-added solutions for our clients,” said Joe Fallon, Managing Partner of FHO Partners. “I know I speak for the entire FHO team when I say we’re ecstatic to have Kevin on our side of the negotiating table.”
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Monday, February 22nd 2010

Duncan Gratton was featured this week in a Banker & Tradesman article, where he discussed the state of the greater Boston commercial real estate market and also on “The Real Deal on Real Estate” a program on The Business Station, WBIX-AM 1060. Listen to the broadcast – FHO on WBIX

Duncan, a partner at FHO Partners and co-head of the Asset Advisory Group, has more than 25 years of experience in the greater Boston commercial real estate market.
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Monday, February 22nd 2010

The SA team, led by chief cheerleader Joan Schneider, surprised Marketing Director Patrick Richardson with a party and video montage featuring some of his greatest marketing and design achievements over the past three years. Senior designer Michael Demmons and videographer Caitlin Daley assembled the four-minute video to show SA’s appreciation for all of Patrick’s fine work.
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Friday, February 19th 2010
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Tuesday, February 16th 2010

Will this be a better year for real estate? Joe Fallon, Managing Partner of FHO Partners, discusses the state of commercial real estate in downtown Boston, Cambridge and the suburbs.
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Friday, February 12th 2010
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