Schneider Associates Named in the Inc. 500|5000 Annual Listing

Schneider Associates is Named to the
Inc. 500/5000 List 4 Years in a Row!

Schneider Associates’ has once again made the Inc. 500|5000 annual listing for the fourth year in a row. All of us at Schneider Associates are proud to share this accomplishment on the anniversary of our 30^th year in business.

The Inc. 500|5000 is ranked according to percentage revenue growth from 2006 through 2009. To qualify, companies must have been founded and generating revenue by the first week of 2006, and therefore able to show four full calendar years of sales. For more about the Inc. 500|5000 list and to see the full list of winners, click here.

If you would like help planning your next launch, contact us at launch@schneiderpr.com or on Twitter @SchneiderPR.

This entry was posted on Tuesday, August 31st, 2010 at 12:50 pm by admin and is filed under Agency News. Comments: zero . You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

Twitter Weekly Updates for 2010-08-27

• #Axe turned matchmaker- What do u think about this new promotion? http://nyti.ms/9KCp1H #
• Give your fingers a break- Nike files patent for auto-lacing sneakers http://bit.ly/cIQ0p0 #
• One Million Calls Placed From Gmail in 24 Hours http://bit.ly/8ZRaDQ (via @mashable) #
• Would you like a pop-tart with that? Everything Pop-Tart World café launched this month. http://bit.ly/a2ENqo #
• Appsfire is going social – connecting users to access Facebook friends to join #Appsfire http://tcrn.ch/9MZMJM #
• BabyCenter is kicking off the new launch of My Pregnancy Today, app for the #iPhone and iTouch http://bit.ly/dr7y3W #
• #Google is adding a free e-mail feature that may persuade more people to cut the cords on their landline phones http://n.pr/cRvzUp #
• More and more retail brands are going #organic – have you made the change? http://bit.ly/cOZBOU #
• Use your phone often? #eMarketer estimates about 28% of the US population now accesses the Web from their cell phone http://bit.ly/afzhXL #
• Get ready to throw those glasses away! Sony Working On 3-D TVs That Don't Need Glasses http://n.pr/9rxkZh #sony #
• Quaker Oats new campaign launches next week – get a sneak peak: http://bit.ly/akjeTR #quakeroats #
• Kellogg's Times Square strategy improves brand's buzz http://bit.ly/a2ENqo #kelloggs #poptart #
• “Old Spice Guy” Ad Wins an Emmy http://bit.ly/9Kw0FJ #
• #Google is going retro with dozens of phone booths set to sweep the nation’s airports and colleges http://bit.ly/aCN1BH Via @mashable #
• #Netflix hits the iPhone today http://bit.ly/9Ov7sp #app #
• Groupon Preps for More National Marketers After $11 Million Gap Promo http://bit.ly/cBO3PP #groupon #adage #
• Young Egyptians are using social media to fight police brutality and urge a more open government http://n.pr/b77N05 #
• Advertising in the virtual world- #Honda CR-Z billboards ads on #Facebook
  

  This entry was posted on Friday, August 27th, 2010 at 8:00 pm by admin and is filed under Social Media. Comments: zero . You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

Twitter Weekly Updates for 2010-08-20

• Gmail fights back against Yahoo mail for #iPad “stacked card” http://bit.ly/9qY9pA #
• #Bakodo app scans barcodes getting you the best deal in town-check it out:http://bit.ly/cSimqF #
• Will you use Facebooks #Places app for #iPhone http://bit.ly/dra94f #
• #Groupon Smashes Sales Records with Nationwide #Gap Deal http://bit.ly/dlBF7b #
• 10 Useful iPhone keyboard Shortcuts! Go to: http://bit.ly/cHwCzM (Via @mashable) #
• Foursquare Experiences Record Signups After Launch of Facebook Places – http://mash.to/2sfre (via @masable) #
• Now trending on Mashable: Oracle Sues Google Over Android – http://mash.to/2oZtY (via @mashable) #
• Video chat could make a huge difference to the deaf quality of life. Read More: //http://bit.ly/cMvFfi #
• #Axe turned matchmaker- What do u think about this new promotion? http://nyti.ms/9KCp1H #
• #Google TV launches new campaign. What’s next? http://bit.ly/bv8M0T #
• ‘The man your man could smell like’ #Oldspice commercial explained! http://bit.ly/9gOWrc #
• Best sidekick shoppers could ever have, #Shopkick for iPhone available Tues-check it out http://nyti.ms/9qzphO #
• MOG #app let’s you multi-task – http://bit.ly/b6bmCO #
• Rumor has it that #Facebook will introduce #geo location – http://bit.ly/aNlWDR #
• The future is here: Miracle Film Turns Any Surface into a Touchscreen http://bit.ly/adN2fT (via @mashable) #
• #Google considers alternative purchase option for #Android apps through #PayPal – http://bit.ly/bEZZj1 #
• San Francisco considers removing the ‘Happy’ from Happy Meals #mcdonalds #biznews – http://bit.ly/d4GWcb #
• #Hulu IPO could come this fall – http://bit.ly/a5zczD #
• #Facebook tests new 'Delete' option offering an easy way off the site- http://bit.ly/dk2EJX #
• Android goes to war with US soldiers- http://bit.ly/9jNIL4 #
• #Android EEE Pad may roll out soon says Asus – http://bit.ly/deFnFo #tablet #
• The Web may soon become the No. 1 way Americans find a mate http://n.pr/cCcORg #
• #Lenovo will roll out its own #Android tablet to accelerate growth- http://bit.ly/b6IQy0 #
• AOL launches a new project called Patch to fill voids in local news. http://n.pr/de8HzA #
• With tens of thousands of views per video, teenage "haulers" now attract attention from retailers as well. http://n.pr/129187210 @NPRWeekend #

This entry was posted on Friday, August 20th, 2010 at 8:00 pm by admin and is filed under Social Media. Comments: zero . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Schneider Associates Explores Boston on Kayaks

With summer in full swing, SA ventured out on a perfect day to kayak on the Charles River, enjoying the views of the skyline of the financial district. The journey took the group up to the Longfellow “salt and pepper” bridge, along the Esplanade, and back down to the Museum of Science. The trip proved to be quite a workout, but one that had great team building lessons. The teams that paddled together quickly led the pack—a metaphor that holds true not only in kayaking but in life. The day was a boatload of fun—and the next event planned is apple picking in the fall.

This entry was posted on Monday, August 16th, 2010 at 9:26 am by admin and is filed under Agency News. Comments: zero . You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

Twitter Weekly Updates for 2010-08-13

• Now trending on Mashable: Oracle Sues Google Over Android – http://mash.to/2oZtY (via @mashable) #
• RT @engadget: Time Warner Cable developing iOS app, laptime viewing may never be the same (video) http://bit.ly/dyGt48 #
• RT @Sony: Nice read: Everything You Need to Know About 3D TVs http://ow.ly/2oJab | via @pcworld #
• If you only do five things with social media…follow through with these: http://bit.ly/cFLsyR #facebook #twitter #
• Twitter’s Official Tweet Button Has Arrived – http://mash.to/2oI63 (RT @mashable) #socialmedia #
• Media companies add #Tumblr to its social media hat #socialmedia – http://nyti.ms/c14Ox6 #
• Insight on “personal advertising” from a 90-year-old marketing legend http://bit.ly/ #
• TGL: tanning, gym and laundry. #MTV lets you be a part of Jersey Shore with new Apps http://bit.ly/arj5Zu #
• #Ask com adds a social element to its website #socialmedia http://bit.ly/9UQOlo #
• Founders of #Skype bid $6 million on auction site MadBid.com – http://bit.ly/drjVcA #
• Google introduces a line of apps to meet government standards http://bit.ly/dDfQDe #google #
• Passengers receive the “Mile High Badge” after check in with #Foursquare in flights through Gogo – http://bit.ly/c8WRZ3 #
• SA’s Julie Hall gives a launch presentation on events to a group of Italian students studying at #BU http://bit.ly/btwlkK #
• Your next door neighbor’s tastiest recipe could be found in Bertucci’s updated menu. Find out http://bit.ly/ab35y2 #
• Build tremendous awareness locally and with the media with these winning strategies http://bit.ly/9Q9YKY #
• Some ridiculous #apps for the #Droid – http://bit.ly/ceNwMp #
• 2.Some ridiculous #apps for the #Droid – http://bit.ly/ceNwMp #
• #Google dominates the mobile search market with an estimated 98.29% share #mobilesearch http://tcrn.ch/cYlcfj #
• FHO Partners Q2 MarketWatch Research featured in Banker & Tradesman, The Real Reporter, & the Boston Business Journal! http://bit.ly/c0yL0f #
• FHO Partners Q2 MarketWatch Research featured in Banker & Tradesman, The Real Reporter, & the Boston Business Journal! http://bit.ly/c0yL0f #
• SA’s Julie Hall gives a launch presentation on events to a group of Italian students studying at #BU http://bit.ly/btwlkK #
• Eager Italian students from #BU learn from SA’s Julie Hall about launch events: http://bit.ly/btwlkK #
• One of Kellogg's most popular brands is popping up in Times Square at Pop-Tarts World: http://n.pr/b6tFPK #
• Schneider Associates is Named One of Boston’s Best by @BankerTradesman http://bit.ly/bDpL8a #
• FHO Partners’ Q2 MarketWatch Research featured in several leading Boston business & real estate publications: http://bit.ly/c0yL0f #
• Zeo slept soundly after favorable reviews for Sleep Coach http://bit.ly/9vTSOa (Schneiderpr) – case studies only go off our website #
• Alcohol marketers are skeptical of using social media #socialmedia http://bit.ly/cue3nu #
• Media companies add #Tumblr to its social media hat #socialmedia – http://nyti.ms/c14Ox6 #
• Thanks to all who voted for us for @BankerTradesman’s Best Of 2010! http://bit.ly/bDpL8a #
• Eager Italian students from #BU learn from SA’s Julie Hall about launch events: http://bit.ly/btwlkK #
• #Android brings movie streaming to your phones with #netflix – http://bit.ly/cnPiRq (Launchpr, Schneiderpr) #
• #Google talks about bringing e-books to all devices with internet access #ebooks http://bit.ly/agt6zW #
• FHO Partners Q2 MarketWatch Research featured in Banker & Tradesman, The Real Reporter, & the Boston Business Journal! http://bit.ly/c0yL0f #
• #Google dominates the mobile search market with an estimated 98.29% share #mobilesearch http://tcrn.ch/cYlcfj #
• FHO Partners’ Q2 MarketWatch Research featured in several leading Boston business & real estate publications: http://bit.ly/c0yL0f #
• Stream all the music you want with #iPhone and #Android – http://bit.ly/95N5gL #fastcompany #
• Schneider Associates is Named One of Boston’s Best by @BankerTradesman http://bit.ly/bDpL8a #
• SA’s Julie Hall gives a launch presentation on events to a group of Italian students studying at #BU http://bit.ly/btwlkK #

This entry was posted on Friday, August 13th, 2010 at 8:00 pm by admin and is filed under Social Media. Comments: zero . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Twitter Weekly Updates for 2010-08-06

• RT @BtoBSocialMedia: Forrester predicts B2B interactive marketing spending to reach $4.8 billion by 2014 – almost double 2009 ($2.3 billion) #
• Fake Nike ads feature revamped “My Butt is Big” campaign and spark debate http://bit.ly/afYdKp #
• Dove goes mad with latest spots to be featured on the TV series “Mad Men” http://nyti.ms/aUnQiC #
• A bit of nostalgia in the latest campaign from Chef Boyardee http://bit.ly/bDyEvk #
• In a tight economy, consumers are paying attention to what they get for their dollar-including customer service http://bit.ly/aL4G2w #
• Branded entertainment from HSN to promote Julia Roberts’ latest flick Eat, Pray, Love http://bit.ly/9B26uK #
• Martha Stewart tidies up all aspects of retail, from paint to pet collars http://bit.ly/b8Dn1P #
• With 30% more time spend on social networking sites, women have their own style of using the internet http://bit.ly/b2QTAr #socialmedia #
• Will it be #Google or #Baidu to Power #HTC Android Phones in China? #
• Twitter helps a crashed biker call for an ambulance http://bit.ly/d1bi10 #
• Get coached, be fit and…sleep! http://bit.ly/aR3qLX #
• Bump 2.0 allows your #iPhones to connect on Facebook, Twitter and LinkedIn – http://bit.ly/d9CgkJ #
• In 2009, 56% of #Twitter users chose Twitter over traditional media for new product information. Learn more: http://bit.ly/launchplan #
• Using email marketing to promote social media profiles: http://bit.ly/9j9bnl #
• Jones New York launches new, more interactive campaign for its upcoming Rachel Roy line: http://bit.ly/cGlOGV #
• Should brands be more social? #Facebook says yes: http://bit.ly/c0YZO5 #
• Confirming word-of-mouth recommendations: more consumers are taking to the internet before making purchases: http://bit.ly/9IEPWI #
• Find out what people who love and trust your brand are willing to do: http://bit.ly/launchplan #
• EA Sports addresses consumers’ concerns with simpler, shorter #Madden NFL ’11: http://bit.ly/bPtJxx #
• #Trident targets moms with its campaign for cavity-fighting gum: http://bit.ly/97hFl0 #
• RT @TechCrunch: New York Times To License "DNA" Of Its Mobile Apps To Other Publishers – http://tcrn.ch/9j3X6w by @robinwauters #

This entry was posted on Friday, August 6th, 2010 at 8:00 pm by admin and is filed under Social Media. Comments: zero . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Schneider Associates’ Julie Hall Presents Launch Event Expertise to Boston University Students from Italy

On Tuesday, August 3, 2010, Schneider Associates’ Julie Hall, EVP/Partner, gave a presentation on conducting media and consumer events in support of product launches to an excited group of 25 Italian students who are spending their summer studying abroad. The students – who are enrolled in a program at Boston University directed by Professor Steve Quigley – are completing coursework in business, communications, and event management, and hail from the largest Italian university in Milan, Universitá Cattolica del Sacro Cuore.

The presentation discussed how and when to hold a product launch event, highlighted some of the memorable launches conducted by Schneider Associates on behalf of our clients, and explained how immersion marketing is vital in today’s fragmented media environment. Some of the successful launch programs that were presented include Woolite’s ‘Find the Look, Keep the Look’ campaign, Zeo’s editor event in New York, the MySweethearts social media campaign, and Baskin Robbins’ 65^th Birthday.

For more about Schneider Associates’ expertise in planning and executing launch events, read Peter Vanden Bos’ article at Inc.com, where Vanden Bos interviews two SA clients as well as Joan Schneider, President of Schneider Associates.

If you would like help planning your next launch, contact us at launch@schneiderpr.com or on Twitter @SchneiderPR.

This entry was posted on Friday, August 6th, 2010 at 9:00 am by admin and is filed under Agency News. Comments: zero . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Schneider Associates is Named One of Boston’s Best by Banker & Tradesman

In the 2010 Readers’ polling for Banker & Tradesman, Schneider Associates was voted as one of the top three Public Relations firms in Boston.  Schneider Associates is excited and honored to be recognized by the professional services audience of Banker & Tradesman readers, which further validates our work in the industry.

Banker & Tradesman is a Boston news publication focusing on business, real estate, and industry news. The Best of Boston readers’ poll started in 2008 and is conducted yearly via online survey starting in May. As an independent  poll, the Best of Boston awards give readers the opportunity to voice their opinions about the goods and service providers they admire.

Everyone at Schneider Associates would like to offer a special “thank you” to all who voted for us!

If you would like help planning your next launch, contact us at launch@schneiderpr.com or on Twitter @SchneiderPR.

This entry was posted on Thursday, August 5th, 2010 at 12:00 am by admin and is filed under Agency News. Comments: zero . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

FHO Partners’ Q2 report Scores Multiple Mentions in Boston Business Journal, Banker & Tradesman and The Real Reporter

FHO Partners’ Q2 MarketWatch Research was recently featured in several leading Boston business and real estate publications.  In addition to two features in both Banker & Tradesman and The Real Reporter, the Boston Business Journal’s new real estate editor, Craig Douglas, referenced the study by focusing on individual suburban CRE submarkets in four editions of the online “Real Estate Roundup,” and featured data about the Cambridge submarket in a recent hard copy edition.

FHO’s report tracked the performance of the commercial real estate market in and around greater Boston.  The firm’s figures from mid-year 2010 indicate that conditions in Boston, Cambridge and the suburbs continue to stabilize for the second consecutive quarter.

FHO Partners, which has been a client of Schneider Associates for the past 9 years, encourages all business people who are considering relocating or renegotiating their commercial leases to read FHO Partners’ full Q2 MarketWatch Research report by clicking here.

If you would like help planning your next launch, contact us at launch@schneiderpr.com or on Twitter @SchneiderPR.

This entry was posted on Wednesday, August 4th, 2010 at 9:56 am by admin and is filed under Corporate. Comments: zero . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Twitter Weekly Updates for 2010-07-30

• Trying to stay LESS social? Try this sneaky new #app that sends you straight to voicemail! bit.ly/9lpMeK #iphone #
• If you only do five things with social media…follow through with these: http://bit.ly/cFLsyR #facebook #twitter #
• Check out these 8 guidelines for a successful #facebook #marketing campaign: http://bit.ly/bGsWcY #
• What lessons can you learn from the newest @oldspice ad campaign? Find out here: http://bit.ly/bVeXcB #youtube #marketing #
• How to make a chain restaurant like Bertucci’s feel welcome in small markets: http://bit.ly/9TZLbr #
• “Do not track” could turn into privacy legislation http://bit.ly/cFMV2O #FTC #
• Domino’s adds proverbs to their pizzas http://bit.ly/dBGFsi #dominos #
• Facebook tells advertisers they need to get more social http://bit.ly/cHQrgz #socialmedia #
• Teacher, Doctor, Lawyer…now Barbie’s a Video Camera? The newest doll has a built-in recording system http://bit.ly/a8rxsL Creepy or cool? #
• The oldest twitter user, Ivy Bean, passes away at 104 http://n.pr/aGDaWH #
• Eat, Pray, Love allies with the perfect outlet in a retail licensing partnership http://bit.ly/abYHim #
• The first lady and MLB stars team up to strike out childhood obesity in their latest ad campaign http://nyti.ms/aaNFZA #letsmove #
• The @OldSpice Man spikes a 107% increase in sales, man http://bit.ly/a2Mj1l #
• Creepy or cool? Ads that can detect your age and gender http://bit.ly/8ZTOgv #
• Apple adds Magic Trackpad, Speedier iMacs and Mac Pros to its lineup http://bit.ly/du9zgJ #apple #
• Judy Shapiro of @AdAge talks about why mobile technology is part of a pivotal moment in history http://bit.ly/dziQXM   #
• #Ask com adds a social element to its website #socialmedia http://bit.ly/9UQOlo   #
• Insight on “personal advertising” from a 90-year-old marketing legend http://bit.ly/a2ziMc #
• Tanning, lifting, and fist pumping: #MTV lets you be a part of Jersey Shore with new Apps http://bit.ly/b9ZCiU #
• 15x zoom in the palm of your hand: the new #Fujifilm FinePix F300EXR http://nyti.ms/aTW6z2    #
• #Google introduces a line of #apps to meet government standards http://bit.ly/dDfQDe #
• Founders of #Skype bid $6 million on auction site MadBid.com – http://bit.ly/drjVcA #
• Click, click, click; national media drives website traffic and sales. See the Zeo case study: http://bit.ly/9X6hCL #
• New daily deals for fans of Yelp.com http://bit.ly/9U2Abc #
• Are you using Foursquare? Foursquare Checkins Now Part of Customer Loyalty App for iPhone http://bit.ly/b8N7fZ #mobileapp #foursquare #
• Are social media technologies giving private citizens too much information on key public issues? – http://bit.ly/ckWpxI #
• New Chump Dump #mobile #app dumps #Twitter friends- http://bit.ly/9DeMak #
• Brigham Young University ad inspired by Old Spice spruces studying habits #oldspice – http://bit.ly/a5eymI #

This entry was posted on Friday, July 30th, 2010 at 8:00 pm by admin and is filed under Social Media. Comments: zero . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.