Twitter Weekly Updates for 2010-03-05

• Soy sauce Kit Kats? They’re No.1 in Japan. http://bit.ly/bYnPQr #
• College basketball fans can stay connected to their favorite team with AT&T’s Fast Break to the Final Four promotion: http://bit.ly/cmUeD4 #
• Ad spots are sold out for this Sunday’s Oscars as companies look for opportunities to launch new ad campaigns: http://nyti.ms/d1MZBf #
• The New York Times and Boston Globe highlight Zeo’s innovative product and effective PR campaign: http://bit.ly/dypB0m #
• RT @mashable: Google: Desktops Will Be Irrelevant in Three Years’ Time – http://bit.ly/aGC23n. Do you agree? #
• Morning motivation: Today in ’05, Fossett became the 1st man to fly a plane around the world without stopping for fuel! http://bit.ly/bLx8M4 #
• The work week is officially half way over! What do you do to get over the stress of hump day- music, yoga, lots of coffee? #
• RT @mashable Robot Teachers Enter the Education Workforce [VIDEO] – http://bit.ly/avvIjN #
• RT @DanSchawbel ADVICE: Laugh Your Way to a Happier Workplace http://bit.ly/aqwQpt #
• RT @brucehorovitz: P&G to launch new environmental initiative in North America. #
• Celebrity scandals: How celebs now use Twitter to apologize in 140 characters or less. http://bit.ly/cvkCga #
• We all love a celebrity scandal, especially when the celebs use twitter to try & apologize in 140 characters or less. http://bit.ly/cvkCga #
• LG launched a “Text Ed” campaign to inform parents about teen cell phone misuse, from sexting to driving-while-texting. http://bit.ly/b4Wfed #
• Snow flurries in March is part of life in Boston. Bundle up & stay warm today! #
• RT @BostonTweet: Free @Boloco burritos today in the Financial District. [11-4pm at Federal, Congress & Pearl St & 11-8pm at School St] #
• Vanity Events Holding, Inc. Announces Launch of "The Bible Scents" – New Perfumes — http://bit.ly/cV1KAF #perfume #bible #religion #
• RT @nytimesbits Google Buys Picnik, a Photo Editing Service http://nyti.ms/aWrWDz #
• Vanity Events Holding, Inc. Announces Launch of New Product — "The Bible Scents" http://bit.ly/cV1KAF #bible #religion #
• Driven to distractions: do digital billboards pose a threat? http://nyti.ms/bCtpAV #advertising #
• An afternoon nap prepares your brain for learning – http://nyti.ms/bpm3Du #nap #sleep #
• Twitter in Classrooms: – Better Way to Spur Engagement? http://bit.ly/aNqLRZ #socialmedia #twitter #
• Good Morning sunshine! It’s a beautiful day out there, hope to get some Vitamin D out in the sun today! #boston #weather #
• RT @TechCrunch: Breaking news on Apple suing HTC is http://tcrn.ch/atCnWj #
• Are you a baby boomer? Here are the 15 biggest brands from your generation by Adage. Do you agree? http://bit.ly/apCXER #
• Notice advertisements in your TV show? Product placement is growing – http://bit.ly/9GErm1 #
• Learning with Domino’s Pizza and the truth RT @MktgExperiments http://bit.ly/cRw49W #
• Google Chrome wins while other browsers lose RT @mashable http://bit.ly/d6tdbq #
• Check out how our client’s campaign made life for troops a little bit sweeter. http://bit.ly/9PqbPH #
• The new platform for Twitter will let marketers place ads. Any predictions on how it will do? http://bit.ly/bV586x #
• After an 8.8 earthquake in Chile we hope for the best for the people in need. #
• Where do you get your news? 75% of people get their news through social networks – http://bit.ly/9MWihS #
• Good Morning! It's raining outside, but still a perfect day to start the week. #
• RT @juliehallboston: @schneiderpr Lights, Camera, Calculator! The New Celebrity Math – WSJ.com http://retwt.me/1Mjrz #
• Learn anything new this week you can share, or have any tips for the weekend? #weekendwisdom #

This entry was posted on Friday, March 5th, 2010 at 8:00 pm by admin and is filed under Social Media. Comments: zero . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

The New York Times and The Boston Globe Highlight Zeo’s Innovative Product and Effective PR Campaign.

On Friday, Feb. 28, 2010, The New York Times Bits Blog featured a one-on-one interview with health tech investor and space tourist, Esther Dyson, who named Zeo as one of the top products making waves in the industry. Dyson explains how, thanks to technology, the health market and industry is taking off, and self-monitoring tech products, like the Zeo Personal Sleep Coach, are the next big thing to emerge from this promising market. 

On Sunday, Feb., 28, 2010, Boston Globe columnist Scott Kirsner reviewed the marketing tactics and PR techniques employed by a handful of consumer electronics start-ups in the Boston area. Zeo Inc.’s cofounder, Ben Rubin, who was interviewed in the article, discusses the tremendous results the Newton company has received through a collaborative approach to marketing. Zeo’s Personal Sleep Coach has raised more the $14 million in venture capital in part by successfully generating positive buzz, including a feature on the Today Show. According to Rubin, it was this nationally televised segment that gave the company by far the biggest sales bump they’ve seen.

Schneider Associates is extremely proud of the launch campaign and media relations blitz we executed on behalf of our client, Zeo, and even more pleased that the effort has driven sales. A personal benefit of our work with Zeo is we’re all sleeping better thanks to understanding our ZQ scores and heeding the wisdom of the Zeo coaching program. We’ve taken the Zeo motto—the more you know, the better you sleep—to heart. As a result, we’ve seen an increase in our performance thanks to experiencing more and better sleep.  

This entry was posted on Wednesday, March 3rd, 2010 at 11:49 am by admin and is filed under Uncategorized. Comments: zero . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Twitter Weekly Updates for 2010-02-26

• Waterless washing machine coming to North America this year http://bit.ly/bJXsS3 #
• Big Biz Embracing Twitter http://bit.ly/bvVtP0 #
• How marketers can keep their agency briefs, well, brief http://bit.ly/aGh0fr #
• Share with us some of your favorite tweeters for Follow Friday! We always love to find new and interesting people to follow. #
• Honda incorporated Facebook for the new Honda Crosstour launch with some interesting results: http://bit.ly/9LbTwg #
• RT @pgillin: Study in HBR reports that Facebook fans are more engaged, spend more money with host brands. http://dlvr.it/3962 #
• 171 million Americans watched the Olympics so far. Only 3 more days to go. Will you be tuning in to day 14 tonight? http://bit.ly/cz7ISq #
• The @Bondera TileMatSet makes kitchen and bathroom tiling easy. Check out how we supported this new product launch: http://bit.ly/c6mH0R #
• The New Sweethearts, “An Eat-able Tweetable Sweet Treat,” Earns Major Media Coverage. Check out our blog – http://bit.ly/4ZHJoO #
• AMP launches new line of energy products today, including energy juice & gum. This may be a new alternative to coffee http://bit.ly/b63Sji #
• Another rainy day in Boston. Any tips for making the day brighter? #
• Honda incorporated Facebook for the new Honda Crosstour launch with some interesting results: http://bit.ly/9LbTwg #
• Cold, windy, and rainy. Are we the only one’s counting down the weeks until spring? #
• RT @ PRNewswire Details: The Yahoo-Twitter Partnership – http://bit.ly/assVly #
• BBJ announces new hire for FHO Partners, Kevin Hanna – http://bit.ly/ccntJZ #
• FHO Partners Welcomes Kevin Hanna, announced in the BBJ – http://bit.ly/ccntJZ #
• Honda incorporated Facebook for the new Honda Crosstour launch with some interesting results: http://bit.ly/9LbTwg #
• RT @MsCharlotte: Stuart Elliott looks at memorable advertisements that have run during NBC's Olympics coverage http://tinyurl.com/yj9fkf6 #
• RT @juliehallboston: P&G to Unveil Flurry of Products – CEO says 30%more product launches in 2010 http://bit.ly/cYU08w #
• RT @Minervity iPod Touch for Kids? – http://bit.ly/149SZL #
• National Pancake Day Celebration is today at ihop, get your free pancakes – http://bit.ly/c95BAx #pancake #
• National Pancake Day Celebration at ihop, get your free pancakes – http://bit.ly/c95BAx #pancake #
• Failing customer service results in YouTube war against bank http://bit.ly/9bfjSD #
• The Dalai Lama officially joined twitter yesterday, check it out! http://bit.ly/aL7aBp #
• Good Morning all, the sun has taken the week off and we can expect rain or snow throughout the week. #weather #boston #
• J. Duncan Gratton, Partner at FHO Partners Featured in Banker & Tradesman and on The Business Station, WBIX-AM 1060 http://bit.ly/a3MAzA #
• Break out the pom poms to congratulate @swirlingmedia on his 3rd year anniversary at SA! http://bit.ly/bwrH3B #
• Another good reason to sleep; naps make you smarter: http://bit.ly/9oiwPx #
• Twitter was attacked by spammers. A look at the importance of security in today’s online world: http://bit.ly/93zj56 #
• While the recession is ending, consumers are still looking for value: http://bit.ly/bIU2ri #
• How Youtube transformed itself, from home made videos to the place to be for entertainment marketers: http://bit.ly/dCyrry #
• Is Google everywhere? http://bit.ly/cD3sTh #
• Never fear the Buzz, Facebook and Twitter stand strong: http://bit.ly/a2nyp9 #
• Never fear the Buzz, Facebook and Twitter stand strong: http://bit.ly/a2nyp9 #
• Good Morning, It's Monday and it looks like it's going to be a good warm day. #
• Does anyone have a favorite Friday night spot in Boston? #

This entry was posted on Friday, February 26th, 2010 at 8:00 pm by admin and is filed under Social Media. Comments: zero . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

The New Sweethearts, “An Eat-able Tweetable Sweet Treat,” Earns Major Media Coverage

Just in time for Valentine’s Day, the New England Confectionery Company released a line of heart-shaped candies with all new flavors as well as brand new sayings submitted by consumers in an online contest.  In conjunction with the launch of the new Sweethearts, the 163-year-old Valentine’s Day institution created a Twitter application and consumers had the opportunity to send virtual boxes of personalized hearts to loved ones through email or Twitter (it’s no coincidence that the most popular saying in the consumer contest was “Tweet Me”).

The product launch garnered a significant number of media impressions during the week leading up to and including Valentine’s Day, with notable hits on The Early Show, The Today Show, CBS Sunday Morning and NPR.

This entry was posted on Thursday, February 25th, 2010 at 10:45 am by admin and is filed under Consumer. Comments: zero . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

FHO Partners Welcomes Kevin Hanna and so does BBJ

Announced in a recent Boston Business Journal article, FHO Partners welcomes Kevin Hanna to the firm as a Partner specializing in transactions in the metro west submarket of greater Boston.  Hanna is a local commercial real estate veteran having worked at Cushman & Wakefield (most recently as Executive Director) for more than 22 years.

FHO Partners is a leading commercial real estate firm providing brokerage and transaction management services to private companies and multi-market, national and international corporate real estate portfolios.  Hanna said that joining the firm will be “an opportunity for me to grow, to learn.”

“Kevin’s reputation and unparalleled client service will enhance our capacity to provide value-added solutions for our clients,” said Joe Fallon, Managing Partner of FHO Partners.  “I know I speak for the entire FHO team when I say we’re ecstatic to have Kevin on our side of the negotiating table.”

This entry was posted on Wednesday, February 24th, 2010 at 11:34 am by admin and is filed under Corporate. Comments: zero . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

J. Duncan Gratton, Partner at FHO Partners Featured in Banker & Tradesman and on The Business Station, WBIX-AM 1060

Duncan Gratton was featured this week in a Banker & Tradesman article, where he discussed the state of the greater Boston commercial real estate market and also on “The Real Deal on Real Estate” a program on The Business Station, WBIX-AM 1060. Listen to the broadcast –  FHO on WBIX

Duncan, a partner at FHO Partners and co-head of the Asset Advisory Group, has more than 25 years of experience in the greater Boston commercial real estate market.

This entry was posted on Monday, February 22nd, 2010 at 11:27 am by admin and is filed under Corporate. Comments: zero . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Break Out the Pom Poms to Congratulate Patrick Richardson on his Third Year Anniversary at Schneider Associates!

The SA team, led by chief cheerleader Joan Schneider, surprised Marketing Director Patrick Richardson with a party and video montage featuring some of his greatest marketing and design achievements over the past three years. Senior designer Michael Demmons and videographer Caitlin Daley assembled the four-minute video to show SA’s appreciation for all of Patrick’s fine work.

This entry was posted on Monday, February 22nd, 2010 at 10:31 am by admin and is filed under Agency News. Comments: zero . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Twitter Weekly Updates for 2010-02-19

• Stacy London from What Not to Wear stepped in as spokesperson for our Woolite Find the Look Keep the Look campaign. http://bit.ly/9Cygj2 #
• Texting trumps talking in the US, just not as an ad platform http://bit.ly/95RLjG #
• Facebook gripes protected by free speech, ruling says http://bit.ly/9KW4JG. #
• Catch some flurries on the commute to work? Hopefully another snow storm is not on the horizon. #
• Check out how we built awareness of Rampart Investment Management’s partnership in Japan with Nomura: http://bit.ly/a0qu1O #
• Congratulations to Shaun White and Team USA for taking gold in Men’s snowboarding last night! http://bit.ly/9vQDn3 #
• RT @PRNewswire: Facebook passes Yahoo to become second most popular site http://tinyurl.com/yjq7637 #
• Have you been keeping up with @NBCOlympics? Check out these amazing images from yesterday's action-packed events: http://bit.ly/ccEJLp #
• What do sleeping, the Wall Street Journal, and personal coaching have in common? See our Zeo Case study to find out: http://bit.ly/9T1DXd #
• See how our corporate communications practice created awareness for HSL NewBridge on the Charles: http://bit.ly/b0YoBZ #
• Microsoft just got more social- Can their Outlook Social Connector keep people hooked to the desktop software? http://bit.ly/ajSxH1 #
• Hope everyone's Wednesday is off to a great start! Any traffic or commute horror stories to share after yesterdays snow storm? #
• Stay safe on the commute home today! #
• Marketers look for potential in U.S. Olympians: http://bit.ly/9Y9pR8. Who is your favorite athlete so far? #
• Rockland Trust makes acquisition – check out our winning strategies and case study – http://bit.ly/9OP6Cd #
• Will this be a better year for real estate? Joe Fallon of FHO Partners discusses commercial real estate on NECN http://bit.ly/b0A5GI #
• We hope everyone had a safe commute in the snow this morning – Any traffic stories to share? #
• Happy President's Day! Have a great weekend! #

This entry was posted on Friday, February 19th, 2010 at 8:00 pm by admin and is filed under Social Media. Comments: zero . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Joe Fallon on Real Estate in 2010

Will this be a better year for real estate? Joe Fallon, Managing Partner of FHO Partners, discusses the state of commercial real estate in downtown Boston, Cambridge and the suburbs.

This entry was posted on Tuesday, February 16th, 2010 at 10:51 am by admin and is filed under Corporate. Comments: zero . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Twitter Weekly Updates for 2010-02-12

• RT @BrianTBenson: @schneiderpr sweethearts app featured for perfect valentine's day http://bit.ly/bADuy4 #
• Coca-Cola goes green for its Olympics sponsorship. http://bit.ly/cVw7C4 #
• Twitter is ready to launch its official Blackberry application. http://bit.ly/9v5QrZ What do you think of the design? #
• It’s the Olympics and Valentine’s Day this weekend! Have any big plans? #
• Social shopping: the next step for social media sites? http://bit.ly/bu2COs #
• No major snow storm in Boston but cold temps continue. Any weather stories from yesterday? #
• Check out Launch Camp 2010: PR & Marketing Panel with @JulieHallBoston – http://bit.ly/4W7YkA #
• Ready for the snow? RT @BostonTweet: Boston's greatest snowfall on record was during the winter of 1995-1996 with a total of 107.7 inches. #
• What makes you remember an ad? Tests show consumers remember more ads when they are allowed to pick them: http://bit.ly/c2zAGh #
• RT @mashable: Google Buzz is location-enabled on mobile apps – http://bit.ly/9Auc66 #
• Men get comfortable in their own skin with Dove's new Men+Care line http://bit.ly/dxicgf #
• Is Twitter a fad or will it last? Adweek reports: http://bit.ly/av2NTz #
• The future of the smartphone is in a bracelet. http://bit.ly/c53Eol #
• Is social media making people less trustworthy? http://bit.ly/947waG #
• Mardi Gras starts early this year with the Saints winning the Super Bowl. Who was your team? #
• Pepsi refreshes their strategy by embracing social media completely. Will it pay off? http://bit.ly/cKFal6 #
• What was the best Super Bowl ad last night? #
• We’d like to recognize Chris Pape & his team @wearegenuine for the article in BBJ http://bit.ly/4ZHJoO & the amazing work for SA clients. #
• We are part of a new revolution—the social media revolution. Great video we saw at #LaunchCamp: http://bit.ly/9lzTEA #

This entry was posted on Friday, February 12th, 2010 at 8:00 pm by admin and is filed under Social Media. Comments: zero . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.