Friday, February 3rd 2012
With over 40,000 products launched each year, how can you make sure your next new product launch gets noticed?
Join Schneider Associates’ EVP and Launch Expert, Julie Hall, and Chief Behavioral Scientist for Sentient Decision Science, Aaron Reid, Ph.D., for the Most Memorable New Product Launch LIVE Video Webinar, Thursday February 9th from 2:00 p.m. – 3:oo p.m.
Julie and Aaron will provide insights on:
- Emerging trends in 2012 that will influence consumer awareness and purchasing behavior
- The five “must-do” marketing tactics influencing consumer purchasing today
- Why social marketing is driving trial and sales
- The Top Ten product launches of 2011, and what made them so successful
- The Top Ten product launches of the past decade and why they’ve remained relevant
- Top sources of information almost all consumers use to learn about new products
To register for this webinar, please click here or at the link above.
For more information about this year’s results and past surveys, please visit http://www.mmnpl.com./
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Thursday, January 26th 2012
The front page of USA Today’s Money section on January 26th featured the most memorable product launches from the past decade as reported by a national sampling of consumers in the tenth annual Most Memorable New Product Launch survey, conducted by Schneider Associates and research partner Sentient Decision Science.
For more information, visit MMNPL.com.
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Wednesday, January 25th 2012
USA Today featured data from the 2011 Most Memorable New Product Launch survey in a snapshot on the front page of the Life section. The data showed that television viewers enjoy commercials more than online viewers, but also that the majority of consumers polled enjoy watching commercials at least sometimes. The MMNPL survey is conducted annually by Schneider Associates and research partner Sentient Decision Science.
Visit the MMNPL site to learn more about the MMNPL survey.
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Monday, January 23rd 2012
USA Today featured results from the 2011 Most Memorable New Product Launch survey in a front page Money section snapshot. The graphic showed the influence of “Made in the USA” products is growing each year with an increase of 12% over the last four years in respondents who feel country of origin is an important product feature (48% in 2008 versus 60% in 2011). The survey was conducted by Schneider Associates and research partner Sentient Decision Science.
If you would like help planning your next launch, contact us at launch@schneiderpr.com or on Twitter @SchneiderPR.
Visit the MMNPL site to learn more about the MMNPL survey.
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Wednesday, January 18th 2012
A snapshot of the 2011 MMNPL survey results was featured in the January 18 edition of USA Today. The USA Today Snapshot, titled “Most Memorable Product Launches of 2011,” displays the top product launches of last year. The survey conducted by research partner Sentient Decision Science polled a national sampling of consumers who named the Kinect for Xbox 360 as the most memorable product launch of 2011, with Nintendo 3DS and the Chevy Volt (tied), and Wendy’s Natural Cut Fries rounding out the top three spots.
To read more about the 2011 MMNPL survey, Click Here.
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Wednesday, December 21st 2011
Schneider Associates’ client, the MIT Sloan Executive MBA program, was featured in the October 24 edition of the Financial Times. The article, titled “Aiming High,” features the Executive MBA program offered by the MIT Sloan School of Management which is designed specifically for working executives.
Damian Blazy, a member of the EMBA class, energy security analyst at the Pentagon and former fighter pilot, is quoted saying the program’s focus on data analysis is the main reason he why enrolled.
The article also compares the price of EMBA programs and points out that the value working executives bring to their jobs immediately following each class module far outweighs the cost of tuition.
To read the full article in Financial Times, Click Here.
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Friday, December 16th 2011
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Wednesday, November 30th 2011
Schneider Associates client, Baskin-Robbins, released their annual Turkey Cake for Thanksgiving this year. With its uncanny resemblance to an actual roasted turkey, the Baskin-Robbins ice cream cake attracted attention from news outlets nationwide.
The San Antonio Express-News mentioned the dessert in its Food Flash section, stating that you can customize the cake to your flavor preference and feed up to sixteen people. San Antonio Living also featured the cake on their November 22nd broadcast when the hosts cut into the cake on live television and tasted one of the “drumsticks” of the ice cream turkey.
Denver’s KUSA Channel 9 News also tasted the cake on their November 20th broadcast as the anchors discussed alternatives to making a Thanksgiving meal at home.
The Thanksgiving treat was also featured, along with the Baskin-Robbins Cake Bites, on Sacramento’s Good Day on November 22nd.
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Tuesday, November 8th 2011
Schneider Associates’ client, SavingStar, was featured in the Family Tech section of November’s issue of Family Circle. The article, titled “Redeem Yourself,” discusses the best coupon websites to use for the new, digital-age consumer.
The article notes how today’s shoppers rarely have time to sit and clip newspaper coupons and more often than not, leave them at home. Even more of a hassle is going online to find, print and then cut the coupons you want. The article points readers to new services, like SavingStar, which offer a new way to save on groceries, with nothing to clip or print.
Pick up this month’s issue of Family Circle to read the story.
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Tuesday, November 1st 2011
Schneider Associates’ client, RocklandTrust, was recently featured in the New York Times’ Business Day section. The article, “Following Banks, Shares Close Down on Wall Street,” discusses concerns for the stock market following a dip in stocks on October 13. Jason Lilly, a portfolio manager at Rockland Trust Investment Management Group, commented on JPMorgan Chase’s report that the slowdown in investment banking is a key reason for the stock dip. Lily noted that the results are not a good sign for other financial companies.
The article also mentioned that the European debt could move the United States back into recession. “Europe will definitely contribute to more volatility. That story isn’t done,” said Lilly.
To read the full New York Times article, clickhere.
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