Schneider Associates (SA) was tasked with raising awareness of Katz’s unique approach to experience-based learning by securing international and national business, industry-specific, U.S. regional, and local Pittsburgh media coverage. In addition, the Dean and faculty wanted to be positioned as thought leaders in their respective areas of expertise through strategic media sourcing opportunities.
SA conducted multiple discovery sessions with the Dean, Associate Dean and the Katz faculty to identify story ideas and future trends that would prepare the faculty for high profile interviews. We directed local and national media tours, positioned Katz experts as valuable sources for media contacts, and developed a monthly editorial plan that featured Katz programs.
SA secured over one billion media impressions for the Katz School of Business. Coverage included The Wall Street Journal, Fortune, the Pittsburgh Post-Gazette, Pittsburgh Business Times, and more. The rankings for both the University of Pittsburgh and the Katz Graduate School of Business increased, with the University of Pittsburgh moving from number 47 to number 39 in the U.S. News and World Report in one year. The Katz MBA also experienced an increase in rankings in the Economist and Financial Times.