Revitalizing and Relaunching the NECHE Higher Education Brand

The Opportunity

The New England Commission on Higher Education (NECHE) is the leading accreditor in the New England area for colleges and universities. The organization sought a new brand, website and related membership marketing materials to re-establish its awareness and presence as the accrediting authority in the region.

The Strategy

SA engaged with the NECHE team, conducted discovery and insights conversations with key organizational leaders as well as accredited colleges to better understand the value of the organization, then embarked on a brand development and identity development process that would position the organization accurately in the industry.

The Result

SA developed a revitalized and memorable brand architecture and related assets. Additionally, our engagement with the organization expanded to help NECHE address the ongoing narrative around the financial crisis within the independent, private college world and NECHE’s important role in accreditation and review.