IDEAS

When a Platform Update Launch Goes Wrong: Lessons Learned from Snapchat’s Stumble
March 15, 2018
When a Platform Update Launch Goes Wrong: Lessons Learned from Snapchat’s Stumble
Here we go again! Another social media platform update, another uproar, and this time it’s Snapchat. With ...
by Schneider Associates
Brands That Went for Substance Over Stunts Won International Women’s Day
March 14, 2018
Brands That Went for Substance Over Stunts Won International Women’s Day
The Internet dragged companies that celebrated International Women’s Day with PR stunts instead of solid corporate policy ...
by Schneider Associates
Tips for Cause-Marketing: What We Can Learn from Stella Artois
February 16, 2018
Tips for Cause-Marketing: What We Can Learn from Stella Artois
“Can I offer you a drink?” Stella Artois is not only in the business of crafting beer, ...
by Schneider Associates
Meet our Spring 2018 Interns!
February 15, 2018
Meet our Spring 2018 Interns!
This Spring we have five amazing interns who have joined the Schneider Associates team! They have already ...
by Schneider Associates
Shake Shack’s “Love Shack Shake” Continues Instagrammable Beverage Trend
February 9, 2018
Shake Shack’s “Love Shack Shake” Continues Instagrammable Beverage Trend
Shake Shack released a pink shake today in celebration of Valentine’s Day that begs to be photographed ...
by Pam Anderson
What Facebook’s new Newsfeed means for Content Creators
February 6, 2018
What Facebook’s new Newsfeed means for Content Creators
Facebook has made a drastic change to its news feed algorithm yet again, which is going to ...
by Schneider Associates