Public Relations

The way we communicate is constantly evolving, and so is the practice of Public Relations. The consolidation of traditional media and the explosion of social media require that corporations, brands and organizations constantly evaluate and adjust their communications strategy to capture audience attention. Or in the case of a crisis, convey information and proactively manage a difficult situation to protect the organization’s reputation.

Whether you need our help to launch a product, build awareness with key stakeholders, identify stories that will catapult your brand into the news or manage communications for a sensitive issue, SA’s PR professionals have the talent and experience to identify, create and respond to news.

Our diverse team—including media strategists, former print and broadcast reporters, bloggers, content marketing specialists, digital marketing geeks, celebrity relationship managers, event planners, and non-profit directors—applies our Launch Public Relations® expertise to make products, services and organizations stand out from the crowd.

We have experience creating and executing traditional PR and integrated marketing programs for hundreds of clients, including consumer packaged goods brands, professional service firms, educational institutions, non-profits and product and service companies. We work diligently to ensure that public relations strategies from SA don’t just meet communications goals—they help our clients achieve their business objectives.

We are bona fide rock stars at creating the media exposure that leads to awareness, accelerates growth, improves search engine optimization and positions your product or brand for success. We’re always launching new ideas.

Public Relations Services
Our team can help you build visibility, drive traffic, generate sales and win in the court of public opinion. Here’s how:

  • Strategic PR and Communications Planning
  • Launch PR Strategies for Product and Service Launches
  • Social Media Marketing Programs for Products and Services
  • Digital Marketing, Programmatic and Lead Generation Programs
  • Corporate Positioning
  • Thought Leadership
  • Content Development
  • Blogger Campaigns
  • Company/Product Re-launch
  • Message Development
  • Media Relations Strategy and Execution
  • Branding Campaigns
  • Social Marketing Strategy and Execution
  • Cause Marketing
  • Retail Events and Local Store Marketing
  • Crisis Communications
  • Partnership Development
  • Internal Communications
  • Influencer Marketing
  • Video Production
  • Media Training
  • Word-of-Mouth Campaigns (WOM)
  • Mobile Marketing
  • Special Events
  • IdeaCamp™
  • Creative Services
  • Experiential Marketing