Crisis Communication

A crisis is any situation that threatens the integrity or reputation of your company, organization, institution, product or service. It’s usually brought on by an adverse or negative situation—either on the ground or online in the digital world. Unfortunately, situations such as these often attract significant media attention—especially when they ignite in social media.

At Schneider Associates, we’ve handled all types of crisis communications situations including white collar crime, product recalls, plant closings, cruise ships running aground, fires, accidental on-the-job deaths, sports team improprieties, sexual harassment, gender identity suits, cyberattacks and campus incidents that can profoundly affect reputation, enrollment or sales.

Other matters we’ve counseled on are “Made in the USA” issues, FDA and EPA inquiries, securities fraud and legal issues/litigation support to avoid class action lawsuits, and cases where the media or public believes a company or organization did not react in an appropriate or timely manner.

If handled correctly, crisis situations can be minimized, and the damage can be controlled. If information is withheld or not conveyed clearly and continuously, the situation can quickly rage out of control.  In a crisis, it is critical to tell the public what you know, provide as much confirmed information as you can, provide updates as frequently as possible and distribute accurate, ongoing information conveyed by the highest-ranking officer in the company.

SA has counseled individuals, companies, organizations, institutions and communities on scores of sensitive and high-profile reputation management issues. Collectively, our team has close to 100 years of experience handling a diverse array of matters that could have adversely impacted our clients’ brands, businesses, organizations, institutions and bottom lines if not handled properly. We frequently work in conjunction with the organization’s crisis team which can include attorneys, corporate and HR executives, insurance and communications and on-site managers.

Services include:

  • Crisis Preparedness
  • Crisis Strategy
  • Crisis Plan Development
  • Crisis Plan Implementation
  • Digital Media Strategy and Execution
  • Drills to prepare for crisis situations
  • Influencer Relations
  • Internal Communications
  • Media Monitoring
  • Media Relations Strategy and Execution
  • Media Training
  • Partnership and Alliance Development
  • Proactive Crisis Messaging
  • Reputation management initiatives
  • Digital Marketing
  • Social Media Strategy and Execution
  • Stakeholder Relations
  • Video and Creative Production
  • Web Strategy, Monitoring and Campaign Execution