Crisis Communication

A crisis is any situation that threatens the integrity or reputation of your company, organization, institution, product or service and is usually brought on by an adverse or negative situation. Unfortunately, situations such as these often attract media attention. At Schneider Associates, we’ve handled all types of crisis communications situations including white collar crime, product recalls, plant closings, cruise ships running aground, fires, accidental on-the-job deaths, sports team improprieties, sexual harassment, gender identity suits and cyber attacks and campus incidents that can profoundly affect enrollment or reputation. Other matters we’ve counseled on are “Made in the USA” issues, FDA and EPA inquiries, securities fraud and legal issues/litigation support to avoid class action lawsuits, and cases where in the view of the media or general public, a given company did not react in an appropriate or timely manner.

If handled correctly, crisis situations can be minimized and the damage can be controlled. If information is withheld or not conveyed clearly and continuously, the situation can quickly rage out of control.  In a crisis, it is critical to tell the public what you know, provide as much confirmed information as you can, provide updates as frequently as possible and distribute accurate, ongoing information conveyed by the highest ranking officer in the company.

SA has counseled individuals, companies, organizations, institutions and communities on scores of sensitive and high profile reputation management issues. Collectively, our team has close to 100 years of experience handling a diverse array of matters that could have adversely impacted our clients’ brands, businesses, organizations, institutions and bottom lines if not handled properly.

Services include:

  • Crisis Preparedness
  • Crisis Strategy
  • Crisis Plan Development
  • Crisis Plan Implementation
  • Proactive Crisis Messaging
  • Internal Communications
  • Social Media Strategy and Execution
  • Media Relations Strategy and Execution
  • Web Strategy, Monitoring and Campaign Execution
  • Partnership and Alliance Development
  • Influencer Relations
  • Video and Creative Production
  • Media Training
  • Proactive reputation management initiatives
  • Drills to prepare for crisis situations