Turning Business Leaders into Thought Leaders

Effectively communicating key messages to diverse audiences in the digital age is increasingly becoming more complex  – and is often one of the most daunting challenges facing today’s business leaders.

At Schneider Associates, we develop messages that stand out in traditional media – and in the crowded digital marketplace—by using a uniquely integrated approach to creating communication campaigns. Our diverse team of former reporters, producers, digital journalists, government relations specialists and marketing pros make up the SA Newsroom, and we apply a brand storytelling and thought leadership positioning approach to make products, services and businesses relevant and newsworthy.  By scouring industry and business news, we link our client’s message to current events to enhance media coverage, which in turn helps us establish business leaders as thought leaders.

We’ve created traditional and digital public relations and marketing communications programs for hundreds of clients, from law firms and financial services providers to commercial real estate companies, education product and service providers and corporations of all sizes. At the start of each campaign, we immerse ourselves in our client’s business, learning what keeps company leaders up at night and what makes the competition tick. This deep understanding of the issues and challenges at hand makes us a true extension of client leadership teams, allowing us to advocate on their behalf and achieve the communications goals we have developed together.

Corporate PR programs at Schneider Associates don’t just build brand awareness and open doors to prospective clients and influencers; they help our clients achieve measurable growth.  Our strong media backgrounds and tenacity consistently land our clients in The Wall Street Journal, New York Times and Forbes, not to mention Fox Business, CNBC and Bloomberg-TV. The game-changing solutions we create delight our clients by drawing on our integrated media strategies, creative marketing and design ideas, innovative social media marketing programs, and unique storytelling concepts to solve business challenges. We are committed to client service and are there 24/7/365 when you need us for advice, counsel or to handle a crisis.

We’re always launching new ideas. Contact us to find out how we can help launch yours.


Our professionals have diverse skill sets and educational backgrounds, as well as expertise in a variety of communications disciplines. With our integrated approach and strategic perspective, we can help you reach your goals using our unique Launch PR strategies for corporate products, services, companies and technologies. We can also incorporate our digital PR and social media marketing programs into the communication plan for your corporation. The services we provide include:

  • Corporate Positioning
  • Thought Leadership Sourcing
  • SA Newsroom Approach to Content Marketing
  • Creative Services
  • Social Media Marketing Strategy and Execution
  • Digital Marketing, Programmatic and Lead Generation
  • Branding, Design & Web
  • Partnership and Alliance Development
  • Media Relations Strategy and Execution
  • Influencer Relations
  • Crisis Communications and Management
  • Internal Communications
  • Cause Marketing
  • Video Production
  • New Product Launches
  • IdeaCamp™
  • Special Events/Grand Openings
  • Media Training
  • Word-of-Mouth Campaigns (WOM)