In a survey of 350+ companies, firm executives were asked, Does your company deliver a superior experience to customers? About 80 percent of the executives confidently said yes. There was also a survey of customers of those companies, asking the same question. Only eight percent of the customer group agreed.
What does this say about branding? How do you define your brand? Is it a logo? An iconic symbol? A catchy slogan that you find yourself repeating to someone over cocktails?
At SA, we believe a brand is an idea, not just one that you believe in—one that you and your employees live every day. And a brand should be much more than an idea—a conviction that informs everything you do. A conviction that may be shared, communicated, championed, held close and beloved by others.
Our brand discovery and creative process begins with discovering who you are as an organization and the relationships you hold. This understanding leads us to truths about your brand relationship—with yourself, your employees, your stakeholders, your customers and clients, the media, the public, and then back to you again. It is all about you, of course, and you are all about them.
Once we understand your brand relationship, the ideation, positioning and communications part is easy. We assemble your team and ours for a whiteboard session, crank up the caffeine and have at it. We create brand storytelling platforms to express ideas that can be shared, championed, held close and beloved by many, including those who are most important.
There’s no shortage of clients and customers who are moved by our work. We think you will be too.
Our branding services include:
- Brand Discovery
- Brand Messaging
- Company, Product or Service Naming
- Brand Identity & Logo Design
- Tagline & Slogan Development
- Web Design & Development
- Content Marketing Strategy
- Advertising Campaigns
- Marketing Collateral