Thought Leadership Campaign for a Law Firm to Respond to Breaking News: Posternak Blankstein and Lund Comment on 38 Studios Bankruptcy

Thought Leadership Campaign for a Law Firm to Respond to Breaking News: Posternak Blankstein and Lund Comment on 38 Studios Bankruptcy

Client: Posternak Blankstein & Lund LLP (PBL)

Objectives:

  • Conducted strategic sourcing and media relations to connect bankruptcy attorney David Reier with well-known local reporters to secure high-profile placements.
  • Promote PBL and David Reier as experts in laws and procedures related to bankruptcy filings.
  • Increase awareness of PBL in New England while driving inquiries for its bankruptcy practice.

Strategies and Tactics:

  • SA conducted daily scanning of news stories related to legal issues that match PBL’s legal expertise.
  • When the 38 Studios bankruptcy story broke, SA sprang into action and conducted targeted media outreach and media relations in Boston and Providence.
  • After convincing reporters a legal expert would add context to the story, SA quickly contacted PBL to identify the proper bankruptcy expert to speak to the media.
  • SA provided background information and conducted media training sessions by phone to prepare attorney Reier for his interviews.
  • After the initial story broke, SA continued to monitor the story as it developed and secured coverage over a five month period as the case played out.

Results:

  • As part of a successful thought leadership and media relations campaign, SA secured 10 placements including the Boston Business Journal, Boston Globe, Boston Herald and New England Cable News.
  • Increased awareness of the firm and established its reputation locally, resulting in the firm receiving many inbound client inquires.
  • Positioned David Reier as an authority on the 38 Studios case and bankruptcy filings.
  • Secured more than 5 million impressions.

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