The Challenge: Develop an awareness campaign to launch CloudSolar’s Indiegogo and achieve their fundraising goal
SA was tasked with developing an awareness campaign to help CloudSolar, a Boston-based startup and the first of its kind in the solar energy sector, raise funds through an Indiegogo campaign. Schneider Associates used its launch expertise and personal and professional relationships with key influencers and members of local and national media to support the launch of CloudSolar’s Indiegogo campaign that achieved their $300,000 fundraising goal.
Our Strategy Generate media coverage leading up to, during and following CloudSolar’s Indiegogo campaign launch to garner support and generate contributions towards the fundraising goal through the development of a local and national trade, consumer and business media relations campaign.
Our Approach: Positioned CloudSolar’s Concept and Campaign to National Trade, Business and Consumer Outlets
Our strategy was to generate media coverage leading up to, during and following CloudSolar’s Indiegogo campaign launch to garner support and generate contributions towards the fundraising goal through the development of a local and national trade, consumer and business media relations campaign.
SA worked with CloudSolar to understand and promote this new business model and the first-of-its-kind venture within the solar movement by introducing the concept and CloudSolar’s founders leading up to, during, and following the launch.
SA took the following steps to launch this venture:
Created a press release announcing the concept and stressing the unique aspects of the Indiegogo campaign and CloudSolar concept .
Developed a media list of local and national trade, business and consumer outlets
Wrote five pitches targeting business, entrepreneurism, startup, technology and solar/renewable energy reporters to generate buzz surrounding campaign that would continue beyond the launch date (until CloudSolar raised $300K).
The Results: Raised 150% of Goal thanks to Local and National Coverage
- SA raised $445,000—exceeding CloudSolar’s original goal of $300,00 by 150%.
- Over the course of the one-month launch campaign, SA secured 16 print, broadcast and digital media placements for CloudSolar.