The Challenge: Launch a luxury resort with a real estate marketing campaign aimed at driving awareness among potential buyers.
Schneider Associates partnered with RiverWalk at Loon Mountain to launch a luxury resort with a real estate marketing campaign aimed at driving awareness among potential buyers and focused on lead generation and conversion.
Our Approach: A uniquely themed, high energy event with a full media relations and lead generation campaign.
To meet the challenge, SA developed a uniquely themed, high energy event highlight the return of the resort, developed and distributed press materials and leveraged relations with local and regional media to drive awareness of RiverWalk at Loon Mountain as a ski and adventure sport destination.
The launch theme evoked the roaring 1920s’ when the grand hotels of NH were in their heyday to highlight the history of this type of luxury resort. SA developed art-deco style invitations and event materials, secured vehicles from the era, developed a script and presentation that told the historical story of the property, and created buzz around the client’s commitment to preserving the best of the past while developing a luxurious resort with modern amenities.
The creatively themed Gatsby extravaganza and flawless execution built the required excitement and buzz to kick off an aggressive pre-sales campaign for the ownership team, paving the way for continued success.
Results: Secured local media coverage and booked more than $1 million in sales in the three days following the event.
The RiverWalk at Loon Mountain real estate development booked more than $1 million in sales in the three days following the event, identified a number of qualified leads for outreach and developed a deeper engagement to additional interested buyers.
SA also secured coverage in New Hampshire and Boston print, online and broadcast outlets including:
- New Hampshire 1 Television
- Manchester Union Leader
- New Hampshire Public Radio
- New Hampshire Business Review
Learn more about our real estate marketing and PR services here.