The Challenge: Develop New Brand Assets for the EFNE’s Annual Gala
The Epilepsy Foundation of New England (EFNE) generates awareness about the disorder and creates a support network for those who are affected by providing resources in addition to hosting multiple community events. EFNE assigned SA immediate and long-term marketing and communications goals including the development of marketing assets to support its annual gala. EFNE also requested that SA assist in re-launching its brand collateral and website, in accordance with Epilepsy Foundation brand standards, to create new visually compelling and modern designs to support the organization’s long-term marketing efforts.
SA outlined the following goals for event assets:
Support the launch of EFNE’s annual gala through the production of video and print collateral to showcase at the event.
Re-launch EFNE’s brand assets to build awareness for and advance the organization’s image among key target audiences.
Our Approach: SA worked with EFNE to create consistent, compelling brand assets to use at the gala, and beyond
SA created visually appealing assets for the annual gala, incorporating the Epilepsy Foundation color palette and tapping into the brand essence of the organization for this important fundraising event. SA evaluated EFNE’s branding and marketing collateral and created a look that reflected the overarching Epilepsy Foundation brand and translated it across different media. SA used three simple bars in EFNE’s brand color palette and incorporated the logo mark as a watermark on revamped designs for letterhead, business cards, annual report, presentation template and other collateral. SA also participated in the re-launch of EFNE’s website and conducted a design audit with strategic recommendations. EFNE later incorporated SA’s feedback into the website design and implemented the look of the new branding throughout the site.
SA designed supporting materials for the gala including:
- RSVP cards
- Program booklet
- Seven posters
- Welcome sign
- Displays featuring:
- EFNE’s sponsors
- EFNE’s mission statement
- Thank you message to Sarajune Dagen, RN, for volunteering at EFNE’s summer camp
- Statistics on federal funding
- Facts on epilepsy statistics and those it affects
- Graphics to promote the event on the EFNE website
- Three video spots:
- An emotional spot telling the story of EFNE’s benefactors
- A fact-oriented spot giving an overview of EFNE
- A slide show that was played during the gala, highlighting EFNE’s community members
For EFNE’s updated corporate package, the deliverables included:
- Business cards
- Letterhead design
- Annual report template
- Presentation template
- Notecard layout
- Summer camp brochure
- Stickers for fundraising events
The Results: With SA’s support for their 2016 annual gala, EFNE attracted the highest record of donations at their gala and helped tell the stories of people affected by epilepsy
With the re-launch of EFNE’s branding collateral, SA:
- Revamped EFNE’s brand identity
- Contributed to the redesign of EFNE’s website, extending EFNE’s brand presence while streamlining navigation
The new updated designs enabled the organization to generate attention for its community outreach events such as summer camps, information sessions, and charitable walks. The attention garnered by the new brand helped EFNE engage its community and effectively contribute to its goal of increasing epilepsy awareness.