SENIOR ACCOUNT EXECUTIVE – JOB DESCRIPTION

Job Title: Senior Account Executive

Reports To: Account Supervisor / Practice Area Leader

 Summary: The senior account executive (SAE) is the day-to-day senior account contact for the client and the team.  His/her primary responsibilities are to understand the scope and context of the integrated marketing and PR program; to implement the program with junior members of the staff; drive monthly reporting for all campaigns; and, drive activities to successful completion. The SAE also holds a higher level media/blogger relationships and a proven track record of successful media and social media campaigns. The SAE clearly understands and articulates what opportunities each integrated marketing channel brings to the client challenge and works with his/her team to execute against the program’s deliverables. A successful SAE will have minimal guidance on day-to-day activities as he/she will be the senior leader on the account, supporting by the senior management team. The SAE comprehends social media and digital marketing initiatives and can successfully manage program execution and day-to-day implementation.

Essential Responsibilities/Duties:

  • Assist senior management in developing and implementing the monthly account planning and activities
  • Provide guidance to and be a mentor for the junior staff and interns
  • Identify and place the clients in targeted high-level media and blog opportunities
  • Act as the entry point in the agency to account management and will therefore begin to have fiscal responsibility over client service and account profitability under the guidance of a senior manager
  • May manage specific projects independently
  • Typically supports 2, or possibly 3 accounts, billing 125-135 hours a month to these clients within their dedicated practices and in some cases, additional practices if staffing needs arise
  • Demonstrates excellent judgment and ability to solve problems, delegating work appropriately across account teams
  • Possess strong writing and editing skills.  Ability to write attention-grabbing media materials, client correspondence, reporting documents, points-of-view strategy documents, agency and client blog posts and other integrated marketing materials
  • Ability to contribute to and develop public relations strategies, social media and marketing plans, and implement them with confidence
  • Drive smart, tactical execution of client programs
  • Establish strong relationships with knowledge of relevant media and blogs to generate awareness of client’s products, services, thought leadership, or activities
  • Establish successful, productive relationships with client contacts
  • In-depth understanding of social media tools and ability to implement social media programs
  • Understand what success means to each client, then deliver on those results
  • Supervise support team and interns
  • Ability to manage 3-4 accounts simultaneously
  • Manage billing process and play key role in budget development/ management
  • Add creative insight and problem-solving to all of the above on a consistent basis

Requirements:

  • BA/BS in Communications/Marketing/Public Relations/Integrated Marketing
  • 3-5 years of comparable agency experience
  • Excellent media skills with relevant media categories
  • Strong strategic and tactical social media skills
  • Excellent writer
  • Creative, strategic thinker
  • Strong initiative, leadership skills and work ethic
  • Strong attention to detail
  • Ability to work independently and multi-task in a team-oriented environment

Do you feel qualified for this position? Email a current resume and cover letter to jobs@schneiderpr.com