Last week, SA’s marketing team discussed the potential impact that Amazon’s acquisition of Whole Foods can have on branding and marketing. Amazon bought Whole Foods for $41 a share, evaluating the company at $13.7 million, making it the tech company’s largest acquisition to date. The deal was kept quiet until finalized on June 15, which made the deal seem like somewhat of a shock to the consumer industry. The venture into grocery industry came as a surprise to most, but we think Amazon has the power and the plans to redefine the way we look at grocery shopping and consumer goods in general. Hear some more of our thoughts on this weeks SA newsroom podcast.