Results from the 15th Annual Most Memorable New Product Launch (MMNPL) Survey were recently featured in articles and graphics by USA Today, O’Dwyer’s and The Holmes Report. The MMNPL survey, conducted annually by Schneider Associates and Sentient Decision Science, ranks the top 10 product launches consumers recognize as most memorable.
On Friday, March 3, O’Dwyer’s featured the 2016 MMNPL survey in an article entitled, “Millennials are Revolutionizing the Food Marketing Menu,” which references data showing that Millennials and Gen Xers are significantly more likely than older adults to rely on social media as a resource to find out about new products.
Click here to read the O’Dwyer’s full article.
Results from this year’s MMNPL survey were also featured in an article by The Holmes Report on Sunday, January 29. The article, “iPhone7 Was Last Year’s Top New Product Launch,” explains how for the first time, seven new food products including KFC Nashville Hot Chicken, Pizza Hut Grilled Cheese Stuffed Crust Pizza, & Reese’s Pieces Peanut Butter Cups, were among the top ten most memorable new products. This is the first time in five years that food launches were side by side with memorable new technology products—including the redesigned iPhone 7 (#1), the Amazon Echo Dot (#3) and the Samsung Gear VR (#7).
Click here to read The Holmes Report’s full article.
On March 1st, USA Today featured a snapshot of the results from the 2016 MMNPL survey, highlighting the three tech products that ranked among this year’s top ten most memorable product launches. The iPhone 7 received the number one ranking, while the Amazon Echo Dot came in at number three, followed by the Samsung Gear VR at the number seven spot.
To read more about the MMNPL and download our results from 2016, click here.