Member Associations and Organizations

Professional organizations and member associations have unique marketing and communications challenges. While association marketing teams are responsible for creating rich member engagement programs, internal resources are not always available to handle the volume of marketing and communications needs such as website design, creative support, social media community management and media relations. These critical tasks can fall to the bottom of the to-do list simply because there’s no time to address them.

Here’s how Schneider Associates can help. We develop integrated marketing and communication programs designed to drive recruitment and member engagement. The programs feature mobile-friendly content hubs (website design) that promote industry trends, news, research and career-related content; social media programs that extend the membership experience to an online community; thought leadership campaigns that promote industry insights and member research; and, event marketing and promotional support. We know that association in-house marketing teams are often small but mighty—and sometimes need additional support. We partner with our clients and become a natural extension of their marketing department, working seamlessly to accomplish more together.

Our diverse team of former reporters, content and visual producers, digital influencers, government relations specialists and marketing professionals comprise what we call the SA Newsroom — a brand storytelling and thought leadership approach to driving membership, recruitment and engagement.

Check out our case studies to see what we’ve been able to accomplish for organizations like yours, read our tips for association marketing, and call us to find out how we can help you grow.