We Bring Clarity to Disruption

Founded in 1980, Schneider Associates is a Boston-based integrated digital marketing & PR agency that brings clarity to disruption. We have extensive experience developing multi-layered campaigns for corporations, colleges and universities, developers, municipalities and nonprofits. Our clients are in industries that are extremely competitive, fraught with uncertainty, and under constant pressure to perform. They call us because we find or create the path forward.

We Architect Integrated Marketing & Media Strategies

Our integrated media strategists turn whiteboard walls into canvases with winning ideas. We analyze your business challenges, dig into research, distill findings into measurable goals, identify the right audiences and media platforms, create and share content, engage influencers and use analytics to fine-tune campaigns and report quantifiable results. There’s a sense of creativity, purpose, fun and excitement that permeates the atmosphere in our office.

We Bring Together Talented People

Ideas and strategies thrive in an atmosphere of ‘what if,’ ‘how’ and ‘why not?’ Our team of skilled professionals includes experts in brand positioning, public relations and digital marketing strategy, public affairs and community relations professionals, crisis communications consultants, bloggers and lead generation strategists, experienced journalists, graphic designers, videographers and media trainers.

We Value Partnership

Our culture reflects five core values: teamwork, respect, passion, trust and creativity. We strive to represent clients who share our values and who place a high importance on having trustworthy and accountable integrated marketing partners. Our team loves coming to work. Our clients benefit from that passion. You will too.


  • Schneider Associates is founded (1981)
  • Company moves to Boylston Street

  • Phil Pennellatore joins firm
  • SA launches Public Affairs/Land Use, Consumer and Professional Services practices

  • Firm relocates to Newbury Street
  • Firm moves to Financial District/Downtown at 2 Oliver Street

  • Firm launches Education practice with first client, MIT Sloan
  • Phil Pennellatore is promoted to President
  • Phil Pennellatore acquires SA and becomes CEO


National Center Of Learning Disabilities
Massachusetts Medical Society
Massachusetts Bay Transportation Authority
Herb Chambers
Joe Andruzzi Foundation
UMass Boston
William James College
Bentley University


Phil Pennellatore
Chief Executive Officer
Joan Schneider
Founder and Executive Vice President
Don Martelli
Chief Operating Officer
Tom Ryan
Senior Vice President
Leah Gallagher
Vice President
Aaron Gouveia
Vice President

"Working with Schneider has been extremely positive. I have never felt such a close working relationship with an outside group before. "

Peter Eden
President, Landmark College

"If I had to use three words to describe Schneider Associates and my dealings with them it’s their quality of work, responsiveness, and the integrity of their advice. "

Robert C. Buckley
Senior Partner, Riemer & Braunstein LLP

"I love working with Schneider because it’s a lot like working with friends who have fun and exciting ideas and are willing to make things happen. Every day we have exciting conversations and we look at new ways to do things. I am constantly learning from them. "

Shauna LaFauci-Barry
Associate Director of Admissions, MIT Sloan School of Management

"Our work with the Schneider group has been wonderful and complex…it’s been a very rich and rewarding collaboration. "

Nick Covino
President, William James College

"I am happy to say a few great words about our strategic partner that we’ve worked with over the past 20 years, Schneider Associates…Phil Pennellatore and his team at Schneider have been with us every step of the way. "

Joe Fallon
Commercial Real Estate Executive