Schneider Associates is a Launch communications agency that creates integrated marketing and media strategies for education, consumer, corporate and public affairs clients. We successfully launch and accelerate visibility for new products, services, companies, institutions and communities. Our integrated media strategies blend PR, social media, digital marketing, and influencer relations to deliver messages that inform and mobilize target audiences.
The agency specializes in Launch Public Relations®, a proprietary method of building awareness, interest, engagement, inquiries and action.
Schneider Associates is certified by SOMWBA as a woman-owned business.
Get to Know Our Team
Our team has written two books on the topic of launching new products and also authored an article, “Why Most Product Launches Fail,” for the Harvard Business Review. We work with companies and brands to help propel them into the marketplace in an environment that gets more competitive each day, and a media market that is increasingly more fragmented.
At Schneider Associates, we understand the importance of creativity in positioning a launch for success. Passion, Creativity, Teamwork, Trust and Respect are hallmarks of our agency, and our senior-level involvement and attention is a strong differentiator from other agencies. We often find people who hire us for a project, then stay with us as long-term clients. If you want an agency that cares about your success, contact us.
Schneider Associates is certified by SOMWBA as a woman-owned business.
Schneider Associates is a member of Worldcom, the largest partnership of independent public relations firms in the world.
CEO and Founder
The CEO of Schneider Associates, Joan now celebrates more than 30 years of representing a wide range of education, consumer, corporate, public affairs and real estate clients.View profile
As only the second President of Schneider Associates in the firm’s history, Phil Pennellatore works closely with the company’s founder and CEO Joan Schneider to oversee all aspects of the agency.View profile
Vice President, Digital Integration
For over 20 years, Don Martelli’s career has sat at the intersection of public relations and digital marketing.View profile
Vice President, Brand Integration
As Vice President, Brand Integration, Tom Ryan brings more than 17 years of
experience to the agency in integrated marketing and creative development.
Vice President and Director of Media
Emmy Award winner Sean Hennessey brings more than a quarter century of experience as a television news reporter in New York City at WCBS-TV and in Boston at WHDH-TV (when it was the NBC affiliate). For the past four years, Hennessey was the Associate Director in the Office of University Communications at Boston College where he placed stories about the university or faculty expertise...View profile
Director, Integrated Media & Marketing
Noël Fisher, Director of Integrated Media & Marketing, acts as creative director for the agency, overseeing client teams to produce content for social media, web, print and more. Noel helps clients develop innovative campaigns with the kind of eye-catching designs that engages audiences, builds awareness and drives results. Noel also oversees the agency’s marketing efforts, video production and the annual...View profile
Director, Digital Integration
Aaron Gouveia, Director of Digital Integration, creates and implements digital and content strategies that enhance brand awareness and increase engagement for clients. Prior to joining SA, Aaron worked at IBM as a content manager for Salary.com. Aaron is also an award-winning journalist and blogger whose work has appeared in the Boston Herald, Huffington Post, Cape Cod Times and TIME...View profile
Leah Gallagher, Director, is responsible for managing strategic priorities for existing accounts while securing and pitching new business opportunities. With her extensive knowledge in the media industry, Leah will serve as the day-to-day client contact, as well as oversee account deliverables and maintain a scope of work. Leah supervises the development of media relations, social media and marketing strategies...View profile
Manager of Finance and Administration, Assistant to the CEO
Jennifer Morris, Manager of Finance and Administration / Assistant to the CEO, assists senior management with agency financials, producing reports, and managing human resource functions such as orientation, employee benefits and company insurances. Prior to joining the agency as Office Manager / Assistant to the CEO in 2014, Jennifer was the Office Manager for Countryside Veterinary Hospital in Chelmsford,...View profile
Ariel Ferrante, Account Supervisor, acts as the day-to-day client contact to ensure account deliverables and maintain client scope of work. Ariel oversees all digital marketing client communication efforts and is responsible for the seamless translation of client communications across digital and traditional marketing platforms. Skilled in developing and executing enrollement marketing campaign strategy, Ariel oversees creative and marketing strategy for several...View profile
Senior Account Executive
Tori Morris, Senior Account Executive, is responsible for increased communication with clients, day-to-day client management, and involvement in client strategy. Tori works with diverse clients such as William James College, Landmark College, Foundation for MetroWest- Youth in Philanthropy, and Cushman & Wakefield, C &W Services. Tori is a key player in supporting account strategy with her strong background in social media and media...View profile
Integrated Marketing & Design Executive
Laura Faccone, Integrated Marketing and Design Executive, is responsible for executing graphic design initiatives for clients and the agency as well the execution of agency and client marketing strategy. Laura supports marketing and creative development for a wide variety of clients across the agency including Landmark College, Foundation for MetroWest-Youth in Philanthropy, Berkshire Choral International and University of Massachusetts Boston Department of Gerontology. Laura...View profile
Pam Anderson, Account Executive, is responsible for executing media relations efforts as well as developing social media and marketing content strategy for clients and the agency. Pam works to support a number of clients across the agency including Understood.org, Berkshire Choral International, MIT Sloan School of Management, and Foundation for MetroWest. Pam adds valuable insight with her background in...View profile
Mikayla Michienzi, Account Executive, is responsible for the social media content creation and community management. She also specializes in media relations and supports outreach initiatives on behalf of clients. Mikayla works with several clients across the agency including Cushman & Wakefield, Berkshire Choral International, Lehigh University, MIT Sloan School of Management and Society for Biomaterials. Prior to joining SA...View profile
Kari Maharaj, Account Executive, is responsible for the development of media relations, social media and marketing strategies for a wide range of clients including, Landmark College, Fisher College, and Understood.org as well as internal agency marketing efforts. A native of Fairfax, VA, Kari received her bachelor’s degree in Operation Information Management from the University of Massachusetts Amherst. Prior to joining...View profile
Heidi Auvenshine, Account Executive, is responsible for daily account administration, media relations, social media content creation as well as supporting agency marketing initiatives. Heidi works with an array of clients, including Sunstar GUM, Hydral, MIT Sloan Admissions, Understood.org and InCrowd. Prior to joining SA in her current role, Heidi completed an internship at the agency as well as with...View profile
Monique Derico, Account Coordinator, is responsible for the creation of compelling content for the accounts she supports. She specializes in editorial writing and also supports media relations and outreach initiatives. Monique works with an array of clients including Bentley University, William James College, Berkshire Choral International, and MIT Sloan School of Management Executive Education. Prior to joining SA in...View profile