about launch PR consumer public affairs corporate social media creative services blog newsroom contact

mommies clique

It occurred to us one day that there was a new paradigm – digital moms. Smart savvy moms - both stay at home and working - who use the internet as a practical and social resource.

So Mommies Clique™ was born.

Mommies Clique is our proprietary network of moms and mommy bloggers across the country. They receive the latest products and services from our clients and are encouraged to share their opinions with other moms, both on and offline. The best part is, Mommies Clique shares information in transparent, authentic and credible ways.

Schneider Associates offers our clients three levels of marketing to moms through Mommies Clique.

• The first level is called the 'Mommies Clique Focus Group.' We develop a survey, and run a facilitated group, where Mommies talk about the product or service. We supply the product brief (we call it a Chatter Brief), and compile the answers.
• The next level is called the 'Blog Chatter Package'. This involves targeted outreach to influential mommy bloggers about new products and services. We place the product, provide the Chatter Brief and stand back while moms get the word of mouth marketing or buzz going.
• The third level of mommy marketing is called 'The Full Mommie' - which involves creating the Chatter Brief, blogging about products online, mommy feedback and reviews about the product, traditional media relations and mommy outreach in key cities across the country. Whether a mom is online, in a doctor's office, on the playground talking with other moms or in her kid's classroom helping out – Mommies Clique is in action, talking about new products with authority and zeal.

Either way, it's Word of Mom. And it works.

www.mommiesclique.com