Strategy and timing are the Himalayas of marketing. Everything else is the Catskills. ![]()
Al Ries
Co-Author of The Fall of Advertising and the Rise of PR
At Schneider Associates, we define public affairs as anything that impacts public opinion and drives desired behavior. That covers a lot of territory, especially in today's complex communications world where mistakes can create crisis situations instantaneously.
Whether you're seeking public support for a new shovel ready real estate project, presenting your case to government officials or positioning your company as a good corporate citizen, Schneider Associates can help. We have the knowledge and community relations acumen to provide information, shape the debate through our "Get Out the Vote" campaigns and build the required community support.
Our experience includes some of the largest real estate projects in New England - as well as some of the most innovative. From large-scale, mixed-use destinations to world-class biotechnology campuses and luxury residential communities, SA's Community Launch process successfully positions real estate projects from the permitting phase to occupancy and beyond. Our process creates a dialogue among constituencies, establishes common ground, maintains connectivity to all involved parties and develops solutions that win the hearts and minds of all audiences. Or, at least, a solution that everyone can live with.
Schneider Associates successfully launches and sustains visibility for new products, services, companies and communities.
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