Posts Tagged ‘Launch PR’
BOSTON, MASS. — December 28, 2010 — Hebrew SeniorLife (HSL) today announced the launch of its enhanced website that allows visitors to fully explore the wide spectrum of senior health-care and housing services the organization offers. Featuring an in-depth HSL health-care services guide, a glossary of health-care terms, an encyclopedia of common senior health conditions, chat capabilities, listening features and more, the site provides a variety of resources for seniors and their families from the largest provider of senior health care, housing, research and teaching in New England.
INDIAN TRAIL, N.C.–(Sept. 28, 2010)–Radiator Specialty Company (RSC), a leader in cleaning and degreasing, lubricating and penetrating, and maintenance and repair solutions, announced today it is launching a new division, RSC Chemical Solutions, to market its flagship brands which include Gunk®, Liquid Wrench®, MotorMedic® and Tite-Seal®. Building on RSC’s 86-year heritage, the new division will provide marketing support of its hallmark brands as well as offer new innovative solutions through cutting-edge chemistry.
Golf Town Completes $25 Million U.S. Market Expansion, Opens Five Stores to Revolutionize MA Golf Retail LandscapeFriday, April 29th, 2011
BOSTON, March 24, 2011 /PRNewswire/ — Golf Town, Canada’s largest golf retailer and the second largest in the world, today announced the completion of its $25 million U.S. market expansion, and the imminent opening of its first five stores throughout greater Boston. Golf Town’s Massachusetts growth, which represents the largest retail expansion since the start of the economic downturn, will fill approximately 100,000-square-feet of vacant retail space and result in the creation of 200 new jobs. The five new retail destinations – located in Avon, Bellingham, Reading, Seekonk and Watertown – will open simultaneously on Thursday, March 24, with a sixth store scheduled to open in Northborough in fall 2011.
BOCA RATON, Fla. (June 7, 2010)–(BUSINESS WIRE)–Watermark Medical, Inc., a privately-held medical products and services company currently servicing the sleep-disordered breathing market, today announced the completion of a $15 million equity investment from CA Technologies (NASDAQ: CA). This equity investment in Watermark Medical represents CA Technologies’ entry into the emerging Software-as-a-Service (SaaS)-based healthcare cloud market. As part of the investment, CA Technologies will hold a minority stake in Watermark Medical and two seats on Watermark’s Board of Directors.
INTRODUCING THE NEW LAUNCH PLAN, A BUSINESS BOOK FOR BRAND AND MARKETING PROFESSIONALS, CREATED BY NEW PRODUCT LAUNCH SPECIALISTSMonday, April 26th, 2010
Tom Ryan, Marketing Associate
The new book by authors Joan Schneider, President, and Julie Hall, EVP/Partner, of Schneider Associates, features candid interviews with brand managers at top tier consumer product companies like Anheuser-Busch, as well as emerging brands. Designed as a roadmap for charting masterful product launches, “The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products,” is available on Amazon.com and at BNPmedia.com.
Tom Ryan, Marketing Associate
To commemorate three decades of helping companies plan and execute successful launches, Schneider Associates is expanding the firm’s proprietary Launch Public Relations® approach to introducing new products, services, companies and communities – across all practice areas. The 30th anniversary coincides with the upcoming release of “The New Launch Plan”, written by authors Joan Schneider, President, and Julie Hall, EVP/Partner, of Schneider Associates.