Friday, April 29th, 2011
Ice Cream Enthusiasts Can Visit their Local Baskin-Robbins from 5:00 p.m.—10:00 p.m. on Wednesday, April 27, to Enjoy Ice Cream for only 31 Cents a Scoop!
CANTON, Mass., April 26, 2011 /PRNewswire/ — Baskin-Robbins, the world’s largest chain of ice cream specialty shops, invites guests to celebrate its fifth annual 31 Cent Scoop Night on Wednesday, April 27, 2011 from 5 p.m. – 10 p.m. at stores nationwide. During the event, Baskin-Robbins is thanking its guests by reducing prices of its 2.5 oz. ice cream scoops to 31 cents. The iconic brand is also “Scooping up Thanks for Our Firefighters” with a $100,000 donation to the National Fallen Firefighters Foundation (NFFF). During 31 Cent Scoop Night last year Baskin-Robbins scooped more than 4 million ice cream cups and cones!
Tags: 31 Cent Scoop Night, 31 flavors, Baskin Robbins, Boston, boston public relations, Dunkin Donuts, firefighters, ice cream, Integrated, launch, launch public relations, marketing, National Fallen Firefighters Foundation, new product, Product Introduction, Product Launch, public relations, schneider associates
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Friday, November 12th, 2010
CANTON, Mass. (September 09, 2010) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is featuring Quarterback Crunch® as its September ice cream Flavor of the Month. Football fans and ice cream enthusiasts can cheer on their favorite teams while enjoying a delicious sundae, cup or cone from Baskin-Robbins with this unique flavor just in time to kick off football season.
Tags: 31 flavors, Baskin Robbins, Boston, boston public relations, Flavor of the Month, football, frozen desert, ice cream, Integrated, Introductions, launch, launch public relations, Launches, marketing, new product, Product Introduction, Product Launch, public relations, Quarterback Crunch, schneider associates, September, touchdown
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Friday, November 12th, 2010
CANTON, Mass. (October 6, 2010) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, debuts Caramel Chocolate Malt as the October Flavor of the Month. The flavor is a scrumptious marriage of malt, chocolate and caramel providing the tastes of some of the most beloved Halloween candy. Ice cream enthusiasts and candy lovers alike will revel in excitement for this delicious treat that’s built on a classic malt flavor.
Tags: 31 flavors, Baskin Robbins, Boston, boston public relations, Carmel Chocolate Malt, Flavor of the Month, frozen desert, ice cream, Integrated, Introductions, launch, launch public relations, Launches, marketing, new flavors, new product, October, Product Introduction, Product Launch, public relations, schneider associates
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Friday, November 12th, 2010
CANTON, Mass. (November 3, 2010) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, debuts Premium Churned Light Gingerbread Man as its November Flavor of the Month. This new flavor is a treat for everyone, whether counting calories or just looking for a new seasonally-inspired flavor to try. As part of Baskin-Robbins’ BRight Choices line, Premium Churned Light Gingerbread Man has fifty percent less fat and 20 percent fewer calories than regular ice cream.
Tags: 31 flavors, Baskin Robbins, Boston, boston public relations, BRight Choices, cinnamon, Consumer, fewer calories, Flavor of the Month, frozen desert, gingerbread ice cream, Gingerbread Man, holiday season, ice cream, Integrated, Introductions, launch, launch public relations, Launches, less fat, marketing, new product, November, premium churned, Product Introduction, Product Launch, public relations, schneider associates
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Friday, November 12th, 2010
CANTON, Mass. (August 27, 2010) –Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today launched a new way for Baskin-Robbins Facebook fans to earn free scoops of ice cream. For a limited time, Baskin-Robbins Facebook fans can sign up for “Group Scoop” on Facebook™ and either start their own group or join someone else’s. Once the number of people in a “Group Scoop” group reaches 31, the organizer and all 30 additional members will receive a coupon for a free 2.5 oz scoop of ice cream or a 3 oz swirl of Soft Serve®.
Tags: 31, Baskin Robbins, Boston, boston public relations, Facebook, facebook fans, first-of-its-kind, free ice cream, Group Scoop, ice cream, Integrated, Introductions, launch, launch public relations, Launches, marketing, new product, Product Introduction, Product Launch, public relations, schneider associates, soft serve
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Friday, November 12th, 2010
September 30, 2010 (Canton, MA) — BestSweet, Inc., one of the world’s leading mass-market confectionery manufacturers, today announced the launch of free Baskin-Robbins Smooth & Creamy Mango Delight Hard Candy™ sampling at participating Baskin-Robbins locations in the U.S. Baskin-Robbins, America’s favorite neighborhood ice cream shop, will offer a complimentary piece of sugar-free Baskin-Robbins Mango Delight candy to customers beginning Friday, October 1, 2010. There is no purchase necessary and sampling will continue while supplies last.
Tags: Baskin Robbins, BestSweet, Boston, boston public relations, candy, consumers, free candy, free sample, ice cream, Integrated, Introductions, launch, launch public relations, Launches, marketing, new product, Product Introduction, Product Launch, public relations, schneider associates, smooth and creamy, sweet tooth
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Friday, November 12th, 2010
CANTON, Mass. (June 2, 2010) – It’s one, two, three scoops and you’re in with Baskin-Robbins renowned Baseball Nut™ ice cream. Nothing says summer is here better than baseball and ice cream, and this June, ice cream and baseball lovers everywhere can enjoy a taste of America’s favorite pastime at Baskin-Robbins. For a limited time, the iconic ice cream brand is celebrating the “boys of summer” with Baseball Nut, June’s Flavor of the Month.
Tags: baseball, Baseball Nut, Baskin Robbins, Boston, boston public relations, Brooklyn, Consumer, Dodgers, Flavor of the Month, ice cream, Integrated, Introductions, launch, launch public relations, Launches, Los Angeles, marketing, new product, Product Introduction, Product Launch, public relations, schneider associates, summer
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Friday, November 12th, 2010
CANTON, Mass. (June 21, 2010) – Batter up! Baskin-Robbins and Aquafina®, an official sponsor of Major League Baseball™, team up to hit a home run this summer by offering exclusive, collectible MLB® mini-helmets with the purchase of a 20 oz. Aquafina bottled water and a two-scoop Baskin-Robbins sundae. For a limited time, beginning this week through September 27, ice cream and baseball enthusiasts can collect all 30 Major League Baseball team’s Mini-Helmets.
Tags: aquafina, Baseball Nut, Baskin Robbins, Boston, boston public relations, Consumer, helmet, ice cream, Integrated, Introductions, launch, launch public relations, Launches, major league baseball, marketing, MLB, new product, Product Introduction, Product Launch, public relations, schneider associates, summertime, sundae, water
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Friday, November 12th, 2010
CANTON, Mass. (July 1, 2010) – It’s party time! In celebration of summertime fun and National Ice Cream Month, Baskin-Robbins brings back an ice cream flavor ideally suited for all kinds of celebrations. America’s Birthday Cake, available the entire month of July, offers ice cream lovers the chance to savor the flavor of an ice cream loaded with an irresistible cake taste. Candles are optional.
Tags: Baskin Robbins, birthday, Boston, boston public relations, cake, celebration, commemoration, confetti, Consumer, Forth of July, ice cream, Integrated, Introductions, launch, launch public relations, Launches, marketing, National Ice Cream Month, new flavor, new product, Product Introduction, Product Launch, public relations, schneider associates
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Friday, November 12th, 2010
CANTON, Mass. (July 15, 2010) – Churning 65 never tasted so good! To kick off the ice cream icon’s 65th birthday, Baskin-Robbins, the world’s largest ice cream chain, is announcing the retirement of five signature flavors to its world famous “Deep Freeze” to make room for even more innovative flavors in the brand’s already extensive flavor repertoire.
Tags: Baskin Robbins, birthday, Boston, boston public relations, Consumer, Deep Freeze, flavor innovations, ice cream, innovation, Integrated, Introductions, launch, launch public relations, Launches, marketing, new flavors, new product, Product Introduction, Product Launch, public relations, retirement, schneider associates
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