Wednesday, April 20th, 2011
Ditch the Scissors! SavingStar Launches the First Nationwide,
Fully Digital Grocery Coupon Service
New Website and Mobile Apps Empower Shoppers to Choose How They Get Their Supermarket and Drugstore Savings From Cash Back To Gift Cards
Tags: app, Consumer, coupon, couponing, grocery, Introductions, launch, launch public relations, Launches, marketing, new product, Product Introduction, Product Launch, public relations, save, Saving Star, SavingStar, schneider associates
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Friday, November 12th, 2010
CANTON, Mass. (November 3, 2010) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, debuts Premium Churned Light Gingerbread Man as its November Flavor of the Month. This new flavor is a treat for everyone, whether counting calories or just looking for a new seasonally-inspired flavor to try. As part of Baskin-Robbins’ BRight Choices line, Premium Churned Light Gingerbread Man has fifty percent less fat and 20 percent fewer calories than regular ice cream.
Tags: 31 flavors, Baskin Robbins, Boston, boston public relations, BRight Choices, cinnamon, Consumer, fewer calories, Flavor of the Month, frozen desert, gingerbread ice cream, Gingerbread Man, holiday season, ice cream, Integrated, Introductions, launch, launch public relations, Launches, less fat, marketing, new product, November, premium churned, Product Introduction, Product Launch, public relations, schneider associates
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Friday, November 12th, 2010
CANTON, Mass. (June 2, 2010) – It’s one, two, three scoops and you’re in with Baskin-Robbins renowned Baseball Nut™ ice cream. Nothing says summer is here better than baseball and ice cream, and this June, ice cream and baseball lovers everywhere can enjoy a taste of America’s favorite pastime at Baskin-Robbins. For a limited time, the iconic ice cream brand is celebrating the “boys of summer” with Baseball Nut, June’s Flavor of the Month.
Tags: baseball, Baseball Nut, Baskin Robbins, Boston, boston public relations, Brooklyn, Consumer, Dodgers, Flavor of the Month, ice cream, Integrated, Introductions, launch, launch public relations, Launches, Los Angeles, marketing, new product, Product Introduction, Product Launch, public relations, schneider associates, summer
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Friday, November 12th, 2010
CANTON, Mass. (June 21, 2010) – Batter up! Baskin-Robbins and Aquafina®, an official sponsor of Major League Baseball™, team up to hit a home run this summer by offering exclusive, collectible MLB® mini-helmets with the purchase of a 20 oz. Aquafina bottled water and a two-scoop Baskin-Robbins sundae. For a limited time, beginning this week through September 27, ice cream and baseball enthusiasts can collect all 30 Major League Baseball team’s Mini-Helmets.
Tags: aquafina, Baseball Nut, Baskin Robbins, Boston, boston public relations, Consumer, helmet, ice cream, Integrated, Introductions, launch, launch public relations, Launches, major league baseball, marketing, MLB, new product, Product Introduction, Product Launch, public relations, schneider associates, summertime, sundae, water
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Friday, November 12th, 2010
CANTON, Mass. (July 1, 2010) – It’s party time! In celebration of summertime fun and National Ice Cream Month, Baskin-Robbins brings back an ice cream flavor ideally suited for all kinds of celebrations. America’s Birthday Cake, available the entire month of July, offers ice cream lovers the chance to savor the flavor of an ice cream loaded with an irresistible cake taste. Candles are optional.
Tags: Baskin Robbins, birthday, Boston, boston public relations, cake, celebration, commemoration, confetti, Consumer, Forth of July, ice cream, Integrated, Introductions, launch, launch public relations, Launches, marketing, National Ice Cream Month, new flavor, new product, Product Introduction, Product Launch, public relations, schneider associates
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Friday, November 12th, 2010
CANTON, Mass. (July 15, 2010) – Churning 65 never tasted so good! To kick off the ice cream icon’s 65th birthday, Baskin-Robbins, the world’s largest ice cream chain, is announcing the retirement of five signature flavors to its world famous “Deep Freeze” to make room for even more innovative flavors in the brand’s already extensive flavor repertoire.
Tags: Baskin Robbins, birthday, Boston, boston public relations, Consumer, Deep Freeze, flavor innovations, ice cream, innovation, Integrated, Introductions, launch, launch public relations, Launches, marketing, new flavors, new product, Product Introduction, Product Launch, public relations, retirement, schneider associates
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Friday, November 12th, 2010
CANTON, Mass. (August 2, 2010) – Baskin-Robbins, America’s Favorite Ice Cream Shop, is featuring Pink Bubblegum ice cream as its Flavor of the Month this August. Ice cream enthusiasts everywhere can satisfy both their candy and ice cream sweet tooth with Baskin-Robbins’ whimsical homage to everyone’s favorite bubble-blowing treat.
Tags: Baskin Robbins, Boston, boston public relations, bubblegum, candy, Consumer, Flavor of the Month, ice cream, Integrated, Introductions, launch, launch public relations, Launches, marketing, new product, pink, Product Introduction, Product Launch, public relations, schneider associates
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Friday, November 12th, 2010
CANTON, Mass. (June 3, 2010) – Baskin-Robbins this week unveiled a new, multi-million dollar animated advertising campaign that highlights the brand’s position as the leader in ice cream flavors by focusing on how interacting with Baskin-Robbins products brings out the best in everyone.
Tags: 21 flavors, 22squared, advertising, animation, Baseball Nut, Baskin Robbins, Boston, boston public relations, Consumer, desert, frozen desert, Humphrey Hound, ice cream, Integrated, Introductions, launch, launch public relations, Launches, marketing, Nathan Love, new product, pink spoon, Product Introduction, Product Launch, public relations, schneider associates
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Friday, November 12th, 2010
CANTON, Mass., May 3, 2010 — Baskin-Robbins, America’s favorite neighborhood ice cream shop, is mixing it up with DJ Pauly D this summer to launch its new 31 Below(TM) Creations. Soft Serve lovers can beat the heat by spinning their own mix of creamy vanilla Soft Serve and candy toppings or by choosing from one of Baskin-Robbins’ new 31 Below flavors like Peanut Butter ‘N Chocolate and America’s Birthday Cake. A new online application will allow Baskin-Robbins enthusiasts to experiment with different toppings to create their ideal virtual 31 Below treat – complete with its own musical beat.
Tags: 31 flavors, Baskin Robbins, birthday cake remix, Boston, boston public relations, Consumer, DJ Pauly D, frozen desert, ice cream, Integrated, Introductions, launch, launch public relations, Launches, marketing, music, new product, peanut butter 'n' chocolate, Product Introduction, Product Launch, public relations, schneider associates, soft serve
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Friday, November 12th, 2010
WEST LONG BRANCH, N.J., Sept. 14, 2010 — Sleep Innovations, a market leader in designing and manufacturing advanced foam comfort solutions, announced today a revolutionary new product that takes memory foam to the next level. The company’s first-of-its-kind gel-infused memory foam provides the traditional comfort of memory foam with the additional benefits of increased support and improved airflow.
Tags: Boston, boston public relations, Consumer, gel-infused, Integrated, Introductions, launch, launch public relations, Launches, marketing, memory foam, new product, Product Introduction, Product Launch, public relations, schneider associates, Sleep Innovations, technology
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