Friday, November 12th, 2010
September 30, 2010 (Canton, MA) — BestSweet, Inc., one of the world’s leading mass-market confectionery manufacturers, today announced the launch of free Baskin-Robbins Smooth & Creamy Mango Delight Hard Candy™ sampling at participating Baskin-Robbins locations in the U.S. Baskin-Robbins, America’s favorite neighborhood ice cream shop, will offer a complimentary piece of sugar-free Baskin-Robbins Mango Delight candy to customers beginning Friday, October 1, 2010. There is no purchase necessary and sampling will continue while supplies last.
Tags: Baskin Robbins, BestSweet, Boston, boston public relations, candy, consumers, free candy, free sample, ice cream, Integrated, Introductions, launch, launch public relations, Launches, marketing, new product, Product Introduction, Product Launch, public relations, schneider associates, smooth and creamy, sweet tooth
Posted in Consumer, Launch PR | No Comments »
Friday, November 12th, 2010
CANTON, Mass. (August 2, 2010) – Baskin-Robbins, America’s Favorite Ice Cream Shop, is featuring Pink Bubblegum ice cream as its Flavor of the Month this August. Ice cream enthusiasts everywhere can satisfy both their candy and ice cream sweet tooth with Baskin-Robbins’ whimsical homage to everyone’s favorite bubble-blowing treat.
Tags: Baskin Robbins, Boston, boston public relations, bubblegum, candy, Consumer, Flavor of the Month, ice cream, Integrated, Introductions, launch, launch public relations, Launches, marketing, new product, pink, Product Introduction, Product Launch, public relations, schneider associates
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Tuesday, January 19th, 2010
SWEETHEARTS® UNVEILS MODERN WAYS TO SAY “I LOVE YOU”.
The Official Candy of Love™ Features All New Fruity Flavors, Bold Colors and Sayings Chosen by America
REVERE, Mass. (January 19, 2010) /PRNewswire/ — Sweethearts®, the official candy of love™, is unveiling exciting new expressions of love for Valentine’s Day. For the first time in the candy’s 145-year history, Sweethearts will feature new fruity flavors and bright colors, printed with modern sayings chosen by America. Through an online contest, Americans were empowered to decide exactly what expressions of love they wanted to see printed on the colorful candy hearts. The new consumer-generated sayings for 2010 reflect the technology-driven ways people show their love, with “Tweet™ Me” and “Text Me” at the top of the list.
Tags: America, Boston, boston public relations, candy, candy of love, Chosen by America, Integrated, Introductions, launch, launch public relations, Launches, marketing, New England Confectionery Company, new product, new product launch, Product Introduction, Product Launch, public relations, schneider associates, sweethearts, text me, tweet, tweet me, Twitter
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Friday, May 1st, 2009
CONTACT: Carrie Kocik/Kristen Ingraham
617-536-3300
ckocik@schneiderpr.com
kingraham@schneiderpr.com
MYSWEETHEARTS.COM – OUR HEARTS, YOUR WORDS
For the First Time, SWEETHEARTS® Brand Invites All to Create the New Sweethearts Expressions
REVERE, Mass. (May 1, 2009) – When you have something sweet to say, say it with Sweethearts®! For 145 years, Sweethearts, the official candy of love™, have provided sentimental and endearing ways for people to express their love.
Tags: candy, Consumer, launch, name your own, sayings, sweethearts, tradition
Posted in Consumer, Creative Services, Social Media | No Comments »
Thursday, April 30th, 2009
CONTACT: Carrie Kocik/Kristen Ingraham
617-536-3300
ckocik@schneiderpr.com
kinggraham@schneiderpr.com
SWEETHEARTS® DAZZLE WITH NEW TWILIGHT-INSPIRED CANDIES
REVERE, MA (April 2009) – Twilight mania has gripped the country and now the New England Confectionery Company is introducing a new way for fans to savor the sweetness of the highly popular film from Summit Entertainment. For the first time in its more than 140-year history, Sweethearts® has partnered with a movie franchise to incorporate a unique story-line into its “language of love” candy hearts. Twilight Sweethearts feature sentiments from the film and dazzle like one of the film’s lead characters, Edward Cullen, does in the sun.
Tags: candy, Consumer, movie, public relations, sweethearts, Twilight
Posted in Consumer, Creative Services | No Comments »
