Friday, April 29th, 2011
Ice Cream Enthusiasts Can Visit their Local Baskin-Robbins from 5:00 p.m.—10:00 p.m. on Wednesday, April 27, to Enjoy Ice Cream for only 31 Cents a Scoop!
CANTON, Mass., April 26, 2011 /PRNewswire/ — Baskin-Robbins, the world’s largest chain of ice cream specialty shops, invites guests to celebrate its fifth annual 31 Cent Scoop Night on Wednesday, April 27, 2011 from 5 p.m. – 10 p.m. at stores nationwide. During the event, Baskin-Robbins is thanking its guests by reducing prices of its 2.5 oz. ice cream scoops to 31 cents. The iconic brand is also “Scooping up Thanks for Our Firefighters” with a $100,000 donation to the National Fallen Firefighters Foundation (NFFF). During 31 Cent Scoop Night last year Baskin-Robbins scooped more than 4 million ice cream cups and cones!
Tags: 31 Cent Scoop Night, 31 flavors, Baskin Robbins, Boston, boston public relations, Dunkin Donuts, firefighters, ice cream, Integrated, launch, launch public relations, marketing, National Fallen Firefighters Foundation, new product, Product Introduction, Product Launch, public relations, schneider associates
Posted in Consumer | No Comments »
Friday, November 12th, 2010
CANTON, Mass. (November 10, 2010) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is celebrating the holiday season with a variety of ice cream cakes, including its wildly popular Turkey Cake, designed to complement any holiday feast. Baskin-Robbins’ festive and delicious ice cream cakes are available once a year for a limited time and will make a gorgeous focal point for any dessert table this holiday season.
Tags: 31 flavors, Baskin Robbins, Boston, boston public relations, cake, frozen desert, Harvest Roll, holiday season, ice cream cake, ice creams, Integrated, Introductions, launch, launch public relations, Launches, limited time, marketing, new product, Praline Carmel ice cream, Product Introduction, Product Launch, public relations, schneider associates, seasonal cakes, Thanksgiving, turkey, Turkey Cake, Turtle Pie
Posted in Consumer, Launch PR | No Comments »
Friday, November 12th, 2010
CANTON, Mass. (September 09, 2010) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is featuring Quarterback Crunch® as its September ice cream Flavor of the Month. Football fans and ice cream enthusiasts can cheer on their favorite teams while enjoying a delicious sundae, cup or cone from Baskin-Robbins with this unique flavor just in time to kick off football season.
Tags: 31 flavors, Baskin Robbins, Boston, boston public relations, Flavor of the Month, football, frozen desert, ice cream, Integrated, Introductions, launch, launch public relations, Launches, marketing, new product, Product Introduction, Product Launch, public relations, Quarterback Crunch, schneider associates, September, touchdown
Posted in Consumer, Launch PR | No Comments »
Friday, November 12th, 2010
CANTON, Mass. (October 6, 2010) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, debuts Caramel Chocolate Malt as the October Flavor of the Month. The flavor is a scrumptious marriage of malt, chocolate and caramel providing the tastes of some of the most beloved Halloween candy. Ice cream enthusiasts and candy lovers alike will revel in excitement for this delicious treat that’s built on a classic malt flavor.
Tags: 31 flavors, Baskin Robbins, Boston, boston public relations, Carmel Chocolate Malt, Flavor of the Month, frozen desert, ice cream, Integrated, Introductions, launch, launch public relations, Launches, marketing, new flavors, new product, October, Product Introduction, Product Launch, public relations, schneider associates
Posted in Consumer, Launch PR | No Comments »
Friday, November 12th, 2010
CANTON, Mass. (November 3, 2010) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, debuts Premium Churned Light Gingerbread Man as its November Flavor of the Month. This new flavor is a treat for everyone, whether counting calories or just looking for a new seasonally-inspired flavor to try. As part of Baskin-Robbins’ BRight Choices line, Premium Churned Light Gingerbread Man has fifty percent less fat and 20 percent fewer calories than regular ice cream.
Tags: 31 flavors, Baskin Robbins, Boston, boston public relations, BRight Choices, cinnamon, Consumer, fewer calories, Flavor of the Month, frozen desert, gingerbread ice cream, Gingerbread Man, holiday season, ice cream, Integrated, Introductions, launch, launch public relations, Launches, less fat, marketing, new product, November, premium churned, Product Introduction, Product Launch, public relations, schneider associates
Posted in Consumer, Launch PR | No Comments »
Friday, November 12th, 2010
CANTON, Mass., May 3, 2010 — Baskin-Robbins, America’s favorite neighborhood ice cream shop, is mixing it up with DJ Pauly D this summer to launch its new 31 Below(TM) Creations. Soft Serve lovers can beat the heat by spinning their own mix of creamy vanilla Soft Serve and candy toppings or by choosing from one of Baskin-Robbins’ new 31 Below flavors like Peanut Butter ‘N Chocolate and America’s Birthday Cake. A new online application will allow Baskin-Robbins enthusiasts to experiment with different toppings to create their ideal virtual 31 Below treat – complete with its own musical beat.
Tags: 31 flavors, Baskin Robbins, birthday cake remix, Boston, boston public relations, Consumer, DJ Pauly D, frozen desert, ice cream, Integrated, Introductions, launch, launch public relations, Launches, marketing, music, new product, peanut butter 'n' chocolate, Product Introduction, Product Launch, public relations, schneider associates, soft serve
Posted in Consumer | No Comments »
