Wednesday, April 7th, 2010
To commemorate three decades of helping companies plan and execute successful launches, Schneider Associates is expanding the firm’s proprietary Launch Public Relations® approach to introducing new products, services, companies and communities – across all practice areas. The 30th anniversary coincides with the upcoming release of “The New Launch Plan”, written by authors Joan Schneider, President, and Julie Hall, EVP/Partner, of Schneider Associates.
BOSTON – April 7, 2010 – Schneider Associates, the Boston-based PR marketing agency best known for its thought-leadership in Launch Public Relations®, celebrates 30 years in business by applying its proprietary Launch Public Relations model for introducing products, services, companies and communities to all Agency practice groups. This shift in approach builds on the success of the Agency’s Consumer Practice launch programs and applies the same proven strategies and tactics to the firm’s Corporate Communications, Public Affairs and Social Media practices.
“Our recent research has demonstrated a shift in how Business-to-Consumer and Business-to-Business marketers approach new product introductions,” said Agency Founder and President Joan Schneider. “With the pervasiveness of social media and the internet in daily life, information of all kinds is accessible to consumers, which necessitates a Business-to-Everyone marketing focus when launching new products.”
Schneider Associates’ Launch ModelSM identifies and organizes best practices for each phase of launch, and is based on consumer research performed in collaboration with Boston University, business-to-business research fielded with the assistance of Babson College, as well as nearly a decade of consumer survey insights from the Most Memorable New Product Launch survey (MMNPL). The Schneider Associates Launch ModelSM is a proven, comprehensive roadmap for navigating launch challenges and creating effective campaigns that have generated recognition for the firm’s work. During the past three decades, Joan Schneider has been a sought after speaker for marketing summits at corporations such as General Motors, 3M and Genzyme. “We have learned that many of the same axioms apply if you are launching a new product to the business community or to consumers,” added Schneider. “Plus, the 24/7 availability of information and rapid innovation of social media has created many new ways for marketers to reach decision makers beyond traditional tactics like trade shows, media relations and special events.”
Schneider Associates’ Launch ModelSM will be applied to launches in the Agency’s Corporate and Public Affairs practices immediately. “We have been successfully launching new communities and services for our clients for decades,” said EVP/Partner Philip Pennellatore. “What changes now is the lens in which we encourage our clients to look at their introductions and the new media tactics we employ to achieve program results.”
About “The NEW Launch Plan”
To correspond with this major agency milestone, SA is releasing a second book on new product launch, entitled The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products. In the new book, which will be available on Amazon.com and at BNPmedia.com, authors Joan Schneider, President and Julie Hall, EVP/Partner, of Schneider Associates, have designed a roadmap for charting successful and memorable new product launches.
Since 1980, Schneider Associates has been launching products, services, companies and communities. During the firm’s early years, SA became one of the region’s top firms working with real estate developers to obtain approvals for the launch of residential and commercial projects. In the 1990s, the firm diversified to serve companies launching both consumer and business products and services. Now, in its 30th year, Schneider Associates has created a unified Launch ModelSM that is being applied agency-wide for client programs. A member of Worldcom Public Relations Group and a leader in launching new products, Schneider Associates’ team of public relations, marketing communications, social media, video and graphic designers provide agency services that include social media, messaging, media training, special events, crisis communications and spokesperson training. For more about Schneider Associates, visit www.schneiderpr.com, or for more about Launch Public Relations®, visit www.launchpr.com
About Joan Schneider and Julie Hall:
Joan Schneider is the president and creative director of Schneider Associates, a marketing communications agency and member of Worldcom, specializing in Launch Public Relations®. Joan is also the author of New Product Launch: 10 Proven Strategies.
Julie Hall, executive vice president and partner at Schneider Associates, oversees the Consumer Group and brings a broad range of expertise in brand and integrated marketing in the consumer product and packaged goods categories.
Joan Schneider and Julie Hall are experienced speakers who have made presentations on launch at conferences and before corporate executive groups nationwide, including new product launch conferences in Australia and New Zealand; at Harvard Business School, the Ad Club of Boston, Boston University College of Communications, the Boston Capstone Conference and Emerson College; and at corporations such as 3M, Dupont and General Motors.
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