A BATTLE OF THE SEXES – AND THE TOOLBOX

Friday, November 12th, 2010

Contact:
Ashley Reilly
617-646-3314
areilly@schneiderpr.com

A BATTLE OF THE SEXES – AND THE TOOLBOX

Study Finds Women Are Picking Up The Wrench More Than Ever And Men DO Ask For Directions

INDIAN TRAIL, N.C., (DATE, 2010) – Move over “handyman.”  When it comes to do-it-yourself home repair and fix-its, there’s a new term in the American language – and it’s handyperson.

In a recent nationwide poll by Liquid Wrench, conducted by Sentient Decision Science, LLC (margin of error: +/- 3 percentage points), regarding do-it-yourself projects around the home, the battle of the sexes wages on with spouses divided on which DIY chores need to be done and who, in fact, is the one more likely to handle them.

  • Women Are Getting Down & Dirty. According to this nationwide poll, American women are giving new meaning to the term homemaker and are just as likely to repair a leaky faucet in the kitchen as work in one.  While two-thirds (67%) of men say they are the handier of the two, only half (55%) of the women agree.  In fact, 21% of women say they are the ones donning the tool belt to tackle DIY projects in and outside the home.
  • Who’s Taking Out the Trash? Couples are also in discord over which chores should be handled by a man.  A majority of men believe that lawn maintenance (66%), taking out the trash (55%) and gutter-cleaning (55%) are the top three household chores that a man should handle.  The female majority agrees with both lawn maintenance (61%) and gutter-cleaning (64%) but thinks fixing leaky plumbing ranks in the top three.  Taking out the trash (37%) fell to fifth on their list, scoring just slightly higher than killing bugs (30%).
  • When to Call in Reinforcements. After making a serious mistake near the end of a DIY project, the majority of women (43%) say it’s time to call in the professionals and get the job done right.  Not so for their significant others.  Most men (46%) say they would start all over, risking added time and expense before engaging an expert.  Neither age nor income altered the guys’ minds on doing it themselves versus hiring a professional.

“Times are changing in the American household,” said Dr. Larry Beaver, VP of Technology for Liquid Wrench.  “Where once it was expected that men handled jobs outside of the house and women tackled inside chores, more and more we’re seeing these projects being divided by who has more time or is more interested.  We’re also finding couples tend to take on specific household projects as a way to spend quality time together.”

Regardless of who is wielding the hammer in the house, the new Liquid Wrench poll, also revealed today’s homeowners say they are less DIY-challenged and are taking tasks into their own hands:

  • Men are stopping to ask DIY directions.  When stumped with a tricky home repair question, just 28% of men say they would wing it, while the majority (58%) revealed they would go online to research the dilemma to get it right.
  • Just as one tool in the tool chest doesn’t fix all, homeowners are starting to learn that one size lubricant doesn’t fit all either.  Twenty-six percent (26%) of respondents say they know to reach for a penetrant or lubricant specifically formulated to tackle the job, while 32% still reach for an all-purpose can.
  • Homeowners are keeping up with repairs and home maintenance. When asked what is the one thing in the house that is broken or needs repaired which drives you crazy but still hasn’t been fixed, the majority of respondents (43%) said absolutely nothing needed fixing.

More Help for the Tool Box

To help homeowners succeed in tackling a variety of fall/winter home maintenance chores and repairs, Liquid Wrench has launched an educational campaign to provide practical, how-to information, with step-by-step examples of its line of specialty formulas in action and guided by experts in the field.  The campaign includes a web site (www.liquidwrench.com) featuring a “Solution Finder” search box where homeowners can find an immediate answer to address their specific need.  The new Liquid Wrench packaging offers special mobile text codes – a first in the industry – where consumers can enter the can’s code onto their mobile devices to receive instant advice while shopping.  The information will be updated regularly so consumers have the recommendations they need for that season.

About Liquid Wrench

Since 1941 Liquid Wrench has been developing premium lubricating, penetrating and protecting products for people who know that their choice of tools can make all the difference.  Owned by RSC of Charlotte, N.C., Liquid Wrench serves the automotive aftermarket, plumbing, hardware and appliance industries.

For more information, visit: http://www.liquidwrench.com

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About RSC

Headquartered in North Carolina for 85 years, Radiator Specialty Company is a leading producer of lubricants, chemicals and additives to the automotive, plumbing, hardware, industrial, appliance and export markets. LIQUID WRENCH, GUNK, ENGINE BRITE and SOLDER SEAL are trademarks of RSC, 600 Radiator Road, Indian Trail, NC 28079, 877-GO4-GUNK, www.GUNK.com.

*Methodology:  The above results are based on a survey of 1,060 American adults conducted by Liquid Wrench, in conjunction with Sentient Decision Science, LLC.

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