BOSTON – April 26, 2010 – “The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products” by Joan Schneider and Julie Hall seeks to help marketers and brand managers improve upon the success of new product launches in a marketing environment that produces an increasing number of new barcodes each year, with an overall new product failure rate of 75-90%.

Authors Schneider and Hall draw upon decades of experience launching new products and showcase real world strategies and tactics used in highly effective product launches. “The NEW Launch Plan” is replete with case studies from brand managers on the front lines of the battle for market share, and demonstrates how creative, integrated marketing ideas fuel and sustain launch success. The book highlights how Burger King turned ordinary apples into a healthy eating sensation for moms and kids, explores how Bud Light Lime became a “home run” product for Anheuser-Busch, and how Stephen Colbert’s appearances for and participation in the USO brought unprecedented exposure that helped achieve the nonprofit’s goals.

“The NEW Launch Plan” builds on eight years of research, knowledge and data compiled from the annual Most Memorable New Product Launch Survey (MMNPL), which polls more than 1,000 U.S. consumers online each year to uncover consumer purchasing behavior and trend information, as well as identify the most memorable new product launches of the year.

“In today’s always on, YouTube-infested, Twitter-centric world, it’s much tougher to launch a new product than even a few years ago,” said David Meerman Scott, author of “The New Rules of Marketing & PR.” “If you’re ready to launch a new consumer product into the national market, ‘The NEW Launch Plan’ is your blueprint for success.” Al Ries, author of “War in the Boardroom”, calls Schneider and Hall’s book “a particularly valuable guide in this era of social media,” and Phil Lempert, The Supermarket Guru, hails it as a “must read bible for every marketer.”

Designed as a roadmap for marketers, business professionals, entrepreneurs and public relations professionals, “The NEW Launch Plan” is particularly useful for navigating the uncharted and often professionally challenging territory of new product launch marketing. It offers a numbered catalog of 152 axioms and insights, organized into engaging and relevant chapter topics such as “The Ever-Changing Launch Environment,” “Real World Launch Tactics,” and “Social Media: Redefining How Consumers Engage with New Products.”

“The NEW Launch Plan” reinforces the idea that with the Web and social media, it’s no longer B2B or B2C, it’s B2E – Business to Everyone. The book also explores how companies are implementing innovative new launch ideas and strategies from all stakeholders, including suppliers, technology and media companies, and especially consumers.

“The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products” is available at BNPmedia.com and at Amazon.com; written by Joan Schneider and Julie Hall; BNP Media; Hard cover; Nonfiction; $34.95 U.S.; $37.92 CAN; ISBN: 978-0-615-32678-8.

About the Authors:

Joan Schneider is the president and creative director of Schneider Associates, a marketing communications agency and member of Worldcom, specializing in Launch Public Relations^®. Joan is also the author of “New Product Launch: 10 Proven Strategies.”

Julie Hall, executive vice president and partner at Schneider Associates, oversees the Consumer Group and brings a broad range of expertise in brand and integrated marketing in the consumer product and packaged goods categories.

Joan Schneider and Julie Hall are experienced speakers who have made presentations on launch at conferences and before corporate executive groups nationwide, including new product launch conferences in Australia and New Zealand, The Top Gun Conference, Harvard Business School Alumni Association, the Ad Club of Boston, Boston University College of Communications, and Emerson College; and at corporations such as 3M, Dupont and General Motors.

About Schneider Associates and Launch Public Relations^®:

Now celebrating its 30^th anniversary, Schneider Associates (SA) is a full service public relations and marketing communications firm that specializes in Launch Public Relations^® – a proprietary method of launching products, services, companies and communities.  A member of Worldcom Public Relations Group, SA brings its marketing communications skills to launching new products and revitalizing icon products. Schneider Associates’ team of public relations, marketing communications, social media, video and graphic design professionals provide agency services that include social media, messaging, creative services, media training, special events, crisis communications and spokesperson training.  For more about Schneider Associates, visit www.schneiderpr.com, or for more about Launch Public Relations^®, visit www.launchpr.com

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BOSTON – April 7, 2010 – Schneider Associates, the Boston-based PR marketing agency best known for its thought-leadership in Launch Public Relations®, celebrates 30 years in business by applying  its proprietary Launch Public Relations model for introducing products, services, companies and communities to all Agency practice groups.  This shift in approach builds on the success of the Agency’s Consumer Practice launch programs and applies the same proven strategies and tactics to the firm’s Corporate Communications, Public Affairs and Social Media practices.

“Our recent research has demonstrated a shift in how Business-to-Consumer  and Business-to-Business  marketers approach new product introductions,” said Agency Founder and President Joan Schneider.  “With the pervasiveness of social media and the internet in daily life, information of all kinds is accessible to consumers, which necessitates a Business-to-Everyone marketing focus when launching new products.”

Schneider Associates’ Launch Model^SM identifies and organizes best practices for each phase of launch, and is based on consumer research performed in collaboration with Boston University, business-to-business research fielded with the assistance of Babson College, as well as nearly a decade of consumer survey insights from the Most Memorable New Product Launch survey (MMNPL). The Schneider Associates Launch Model^SM is a proven, comprehensive roadmap for navigating launch challenges and creating effective campaigns that have generated recognition for the firm’s work. During the past three decades, Joan Schneider has been a sought after speaker for marketing summits at corporations such as General Motors, 3M and Genzyme.  “We have learned that many of the same axioms apply if you are launching a new product to the business community or to consumers,” added Schneider.  “Plus, the 24/7 availability of information and rapid innovation of social media has created many new ways for marketers to reach decision makers beyond traditional tactics like trade shows, media relations and special events.”

Schneider Associates’ Launch Model^SM will be applied to launches in the Agency’s Corporate and Public Affairs practices immediately.  “We have been successfully launching new communities and services for our clients for decades,” said EVP/Partner Philip Pennellatore.  “What changes now is the lens in which we encourage our clients to look at their introductions and the new media tactics we employ to achieve program results.”

About “The NEW Launch Plan”

To correspond with this major agency milestone, SA is releasing a second book on new product launch, entitled The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products. In the new book, which will be available on Amazon.com and at BNPmedia.com, authors Joan Schneider, President and Julie Hall, EVP/Partner, of Schneider Associates, have designed a roadmap for charting successful and memorable new product launches.

About SA

Since 1980, Schneider Associates has been launching products, services, companies and communities.  During the firm’s early years, SA became one of the region’s top firms working with real estate developers to obtain approvals for the launch of residential and commercial projects. In the 1990s, the firm diversified to serve companies launching both consumer and business products and services. Now, in its 30^th year, Schneider Associates has created a unified Launch Model^SM that is being applied agency-wide for client programs. A member of Worldcom Public Relations Group and a leader in launching new products, Schneider Associates’ team of public relations, marketing communications, social media, video and graphic designers provide agency services that include social media, messaging, media training, special events, crisis communications and spokesperson training.  For more about Schneider Associates, visit www.schneiderpr.com, or for more about Launch Public Relations®, visit www.launchpr.com

About Joan Schneider and Julie Hall:

Joan Schneider is the president and creative director of Schneider Associates, a marketing communications agency and member of Worldcom, specializing in Launch Public Relations®. Joan is also the author of New Product Launch: 10 Proven Strategies.

Julie Hall, executive vice president and partner at Schneider Associates, oversees the Consumer Group and brings a broad range of expertise in brand and integrated marketing in the consumer product and packaged goods categories.

Joan Schneider and Julie Hall are experienced speakers who have made presentations on launch at conferences and before corporate executive groups nationwide, including new product launch conferences in Australia and New Zealand; at Harvard Business School, the Ad Club of Boston, Boston University College of Communications, the Boston Capstone Conference and Emerson College; and at corporations such as 3M, Dupont and General Motors.

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