Monday, April 26th, 2010
Contact:
Tom Ryan, Marketing Associate
Schneider Associates
617-646-3338
tryan@schneiderpr.com
The new book by authors Joan Schneider, President, and Julie Hall, EVP/Partner, of Schneider Associates, features candid interviews with brand managers at top tier consumer product companies like Anheuser-Busch, as well as emerging brands. Designed as a roadmap for charting masterful product launches, “The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products,” is available on Amazon.com and at BNPmedia.com.
Tags: bnp media, Boston, boston pr, boston public relations, Integrated, Introductions, joan schneider, julie hall, launch, Launch PR, launch public relations, Launches, marketing, most memorable new product launch survey, new product, Product Introduction, Product Launch, public relations, schneider associates, The NEW Launch PLan
Posted in The NEW Launch PLan | No Comments »
Wednesday, April 7th, 2010
Contact:
Tom Ryan, Marketing Associate
Schneider Associates
617-646-3338
tryan@schneiderpr.com
To commemorate three decades of helping companies plan and execute successful launches, Schneider Associates is expanding the firm’s proprietary Launch Public Relations® approach to introducing new products, services, companies and communities – across all practice areas. The 30th anniversary coincides with the upcoming release of “The New Launch Plan”, written by authors Joan Schneider, President, and Julie Hall, EVP/Partner, of Schneider Associates.
Tags: Boston, boston pr, boston public relations, Integrated, Introductions, joan schneider, julie hall, launch, Launch PR, launch public relations, Launches, marketing, mmnpl, most memorable new product launch survey, new product, Product Introduction, Product Launch, public relations, schneider associates, The NEW Launch PLan
Posted in Agency News, Launch PR, The NEW Launch PLan | No Comments »
