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Contact: Nicole Swick Nicole.swick@techimage.com (312) 558-1770 Ext. 140 CLOSE X
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Media contacts: Philip Pennellatore, Schneider Associates, Boston 617.536.3300 www.schneiderpr.com Norman Stowe, Pace Group Communications, Vancouver 604.646.3556 www.pacegroup.com For information on Worldcom Public Relations Group, visit www.worldcomgroup.com CLOSE X
WORLDCOM PUBLIC RELATIONS GROUP ANNOUNCES THE LAUNCH OF A REDESIGNED WORLDCOM UNIVERSITY TO SERVE AS EDUCATION AND LEARNING CENTER FOR WORLDCOM PARTNERS
DAVID GROSSMAN INSTALLED AS WORLDCOM UNIVERSITY’S INAUGURAL PRESIDENT
CLEVELAND, Ohio – September 22, 2010 – David Grossman, founder and president of the Grossman Group, a Worldcom Public Relations Group partner firm in Chicago, was installed today as the first president of the newly redesigned Worldcom University, the learning and education center of The Worldcom Public Relations Group, the world’s largest global PR partnership. Worldcom’s Americas Region president Stefan Pollack, president of Los Angeles-based, The Pollack PR Marketing Group, made the announcement at Worldcom’s Americas Group annual meeting in Cleveland, Ohio this week. Worldcom University, originally launched in the 1990’s, has been completely retooled. “It will serve as the exclusive education and learning center for the 1,800 employees of our 107 Worldcom partner firms around the world,” said Pollack. “Its diverse content offers instant knowledge sharing and enhanced curricula for all Worldcom partner firms and their employees. David’s talents and reputation for strategic leadership development and internal communications makes him the right person to lead this new proprietary knowledge Worldcom center,” Pollack added. New offerings on the interactive site will include instructional videos, webinars, whitepapers as well as thought leadership conversations culled from blogs and social media sites. The online classrooms will provide Worldcom members the opportunity to stay current as to innovative practices as well as rapidly evolving tools used in public relations, marketing and advertising. “We are committed to providing our partnership the best practices in communications from around the world,” said Grossman, “The knowledge base inside Worldcom is immense and unmatched and, with this new exclusive education portal, we will be able to reach out to our entire partner base with the best proven techniques and practices in the industry.” David Grossman, ABC, APR, Fellow PRSA, is a renowned international consultant, speaker, author, and leader on communications inside organizations. His latest book “You Can’t Not Communicate” delivers impactful details on how today’s corporate leaders can get communications right. His agency, The Grossman Group, is an award-winning communications consultancy focused on organizational consulting, strategic leadership development and internal communications. Grossman provides more than 20 years of industry experience to Worldcom and Worldcom University. To learn more about Worldcom Public Relations and the new Worldcom University, please visit www.worldcomgroup.com. About the Worldcom Public Relations Group Worldcom Public Relations Group is the world’s leading partnership of independently owned public relations counseling firms, with 107 offices in 95 cities worldwide. Established in 1988, it was formed so that the strongest, most capable independent firms could deliver immediate impact and sustained value through the intelligent use of communications – wherever in the world a client needs support. Partners serve national, international and multi-national clients, while retaining the flexibility and client-service focus inherent in independent agencies. Through Worldcom Group, clients have on-demand access to in-depth communications expertise from professionals who understand the language, culture and customs of the geographic arenas in which they operate. For more information, please visit www.worldcomgroup.com. CLOSE X
To commemorate three decades of helping companies plan and execute successful launches, Schneider Associates is expanding the firm’s proprietary Launch Public Relations® approach to introducing new products, services, companies and communities – across all practice areas. The 30th anniversary coincides with the upcoming release of “The New Launch Plan”, written by authors Joan Schneider, President, and Julie Hall, EVP/Partner, of Schneider Associates.
BOSTON – April 7, 2010 – Schneider Associates, the Boston-based PR marketing agency best known for its thought-leadership in Launch Public Relations®, celebrates 30 years in business by applying its proprietary Launch Public Relations model for introducing products, services, companies and communities to all Agency practice groups. This shift in approach builds on the success of the Agency’s Consumer Practice launch programs and applies the same proven strategies and tactics to the firm’s Corporate Communications, Public Affairs and Social Media practices. “Our recent research has demonstrated a shift in how Business-to-Consumer and Business-to-Business marketers approach new product introductions,” said Agency Founder and President Joan Schneider. “With the pervasiveness of social media and the internet in daily life, information of all kinds is accessible to consumers, which necessitates a Business-to-Everyone marketing focus when launching new products.” Schneider Associates’ Launch ModelSM identifies and organizes best practices for each phase of launch, and is based on consumer research performed in collaboration with Boston University, business-to-business research fielded with the assistance of Babson College, as well as nearly a decade of consumer survey insights from the Most Memorable New Product Launch survey (MMNPL). The Schneider Associates Launch ModelSM is a proven, comprehensive roadmap for navigating launch challenges and creating effective campaigns that have generated recognition for the firm’s work. During the past three decades, Joan Schneider has been a sought after speaker for marketing summits at corporations such as General Motors, 3M and Genzyme. “We have learned that many of the same axioms apply if you are launching a new product to the business community or to consumers,” added Schneider. “Plus, the 24/7 availability of information and rapid innovation of social media has created many new ways for marketers to reach decision makers beyond traditional tactics like trade shows, media relations and special events.” Schneider Associates’ Launch ModelSM will be applied to launches in the Agency’s Corporate and Public Affairs practices immediately. “We have been successfully launching new communities and services for our clients for decades,” said EVP/Partner Philip Pennellatore. “What changes now is the lens in which we encourage our clients to look at their introductions and the new media tactics we employ to achieve program results.” About “The NEW Launch Plan” To correspond with this major agency milestone, SA is releasing a second book on new product launch, entitled The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products. In the new book, which will be available on Amazon.com and at BNPmedia.com, authors Joan Schneider, President and Julie Hall, EVP/Partner, of Schneider Associates, have designed a roadmap for charting successful and memorable new product launches. About SA Since 1980, Schneider Associates has been launching products, services, companies and communities. During the firm’s early years, SA became one of the region’s top firms working with real estate developers to obtain approvals for the launch of residential and commercial projects. In the 1990s, the firm diversified to serve companies launching both consumer and business products and services. Now, in its 30th year, Schneider Associates has created a unified Launch ModelSM that is being applied agency-wide for client programs. A member of Worldcom Public Relations Group and a leader in launching new products, Schneider Associates’ team of public relations, marketing communications, social media, video and graphic designers provide agency services that include social media, messaging, media training, special events, crisis communications and spokesperson training. For more about Schneider Associates, visit www.schneiderpr.com, or for more about Launch Public Relations®, visit www.launchpr.com About Joan Schneider and Julie Hall: Joan Schneider is the president and creative director of Schneider Associates, a marketing communications agency and member of Worldcom, specializing in Launch Public Relations®. Joan is also the author of New Product Launch: 10 Proven Strategies. Julie Hall, executive vice president and partner at Schneider Associates, oversees the Consumer Group and brings a broad range of expertise in brand and integrated marketing in the consumer product and packaged goods categories. Joan Schneider and Julie Hall are experienced speakers who have made presentations on launch at conferences and before corporate executive groups nationwide, including new product launch conferences in Australia and New Zealand; at Harvard Business School, the Ad Club of Boston, Boston University College of Communications, the Boston Capstone Conference and Emerson College; and at corporations such as 3M, Dupont and General Motors. CLOSE X
FOR IMMEDIATE RELEASE Contact: Aileen Katcher KVBPR 615-248-8202 akatcher@kvbpr.com
THE WORLDCOM PUBLIC RELATIONS GROUP’S AMERICAS REGION ELECTS NEW LEADERSHIP AND WELCOMES NEW PARTNER MARC PR, AS ITS NEWEST MEMBER
NEW YORK, December 02, 2009 – The Worldcom Public Relations Group, the largest global network of independent public relations firms, elected a new Americas Region board and voted in a new member at its recent annual regional meeting. The eleven-member board will be chaired by Stefan Pollack, a ten-year partner in the Worldcom organization, and president of LA-based firm, The Pollack PR Marketing Group. Pollack has set the main objectives of his mandate as: agency member recruitment; practice group expansion; and a stronger focus on annual peer reviews, a practice that holds member agencies to the highest of standards in the PR industry and serves as one of Worldcom’s most competitive advantages. “I want to use my time as Chair to increase the intellectual capital and the market focus areas we offer in individual regions, ensuring that our clients have access to a pool of specialized experts and expertise throughout the Americas Region.” The new board and all of the partners welcomed new partner, MARC PR, a marketing-oriented, full-service PR firm based in Pittsburgh, with capabilities that include media relations, community relations, crisis communications, issues management, corporate communications, internal communications, cause marketing, social media management and event marketing. In collaboration with the other board members, Pollack plans to define a strategy for supporting and bolstering the highly specialized teams in eight practice group sectors: Consumer; Crisis & Issues Management; Financial Services; Healthcare; Investor Relations; Public Affairs; Energy & Environment; Technology; and Travel & Tourism. The groups share best practices and provide strategic and operational support to partners within their groups on client programs. Continues Pollack, “Furthermore, with the support of the board, I feel confident that we can grow and refresh our Worldcom University offering by focusing on mentoring the next generation of PR professionals and increasing partner interaction to expand the sharing of great ideas and strategies.” The new board includes: Virginia Sheridan, M. Silver Associates, Chair-Elect, Meeting Liaison; Hal Dash, Cerrell Associates, Inc., Immediate Past Chair; Angelica Consiglio, Planin, Latin America/Membership; Aileen Katcher, Katcher Vaughn & Bailey, Marketing; Chris Baldwin, Liggett Stashower, Member Recruitment; Dorothy Pirovano, Public Communications, Inc., Member Retention; Barbara Fox, OEB Enterprise, Online/Interactive; Francie Israeli, John Adams Associates, Peer Review; Mike Greece, Padilla Speer Beardsley, Practice Groups; Sandy Hermanoff, Hermanoff Public Relations, Professional Development; Todd Lynch, St. John & Partners, Sponsorship/Vendor Relations; and Marie-Joseé Gagnon, CASACOM, Treasurer. “I truly believe that we, as an organization, have some of the best minds in the business and I feel privileged to represent the Americas Region,” says Pollack. “Under the leadership of the new board members, I am confident that our collaborative culture and passion for excellence will continue to translate into added benefits for clients.” About the Worldcom Public Relations Group Worldcom Public Relations Group is the world’s leading partnership of independently owned public relations counseling firms, with some 110 offices in 91 cities worldwide. Established in 1988, it was formed so that the strongest, most capable independent public relations firms could serve national, international and multi-national clients while retaining the flexibility and client-service focus inherent in independent agencies. Through The Worldcom Group, clients have on-demand access to in-depth communications expertise from professionals who understand the language, culture and customs of the geographic arenas in which they operate. Visit www.worldcomgroup.com for more information.# # #
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Ditch the Scissors! SavingStar Launches the First Nationwide,
Fully Digital Grocery Coupon Service
New Website and Mobile Apps Empower Shoppers to Choose How They Get Their Supermarket and Drugstore Savings From Cash Back To Gift Cards
CANTON, Mass. (November 10, 2010) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is celebrating the holiday season with a variety of ice cream cakes, including its wildly popular Turkey Cake, designed to complement any holiday feast. Baskin-Robbins’ festive and delicious ice cream cakes are available once a year for a limited time and will make a gorgeous focal point for any dessert table this holiday season.
CANTON, Mass. (September 09, 2010) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is featuring Quarterback Crunch® as its September ice cream Flavor of the Month. Football fans and ice cream enthusiasts can cheer on their favorite teams while enjoying a delicious sundae, cup or cone from Baskin-Robbins with this unique flavor just in time to kick off football season.
CANTON, Mass. (October 6, 2010) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, debuts Caramel Chocolate Malt as the October Flavor of the Month. The flavor is a scrumptious marriage of malt, chocolate and caramel providing the tastes of some of the most beloved Halloween candy. Ice cream enthusiasts and candy lovers alike will revel in excitement for this delicious treat that’s built on a classic malt flavor.
CANTON, Mass. (November 3, 2010) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, debuts Premium Churned Light Gingerbread Man as its November Flavor of the Month. This new flavor is a treat for everyone, whether counting calories or just looking for a new seasonally-inspired flavor to try. As part of Baskin-Robbins’ BRight Choices line, Premium Churned Light Gingerbread Man has fifty percent less fat and 20 percent fewer calories than regular ice cream.
CANTON, Mass. (August 27, 2010) –Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today launched a new way for Baskin-Robbins Facebook fans to earn free scoops of ice cream. For a limited time, Baskin-Robbins Facebook fans can sign up for “Group Scoop” on Facebook™ and either start their own group or join someone else’s. Once the number of people in a “Group Scoop” group reaches 31, the organizer and all 30 additional members will receive a coupon for a free 2.5 oz scoop of ice cream or a 3 oz swirl of Soft Serve®.
September 30, 2010 (Canton, MA) — BestSweet, Inc., one of the world’s leading mass-market confectionery manufacturers, today announced the launch of free Baskin-Robbins Smooth & Creamy Mango Delight Hard Candy™ sampling at participating Baskin-Robbins locations in the U.S. Baskin-Robbins, America’s favorite neighborhood ice cream shop, will offer a complimentary piece of sugar-free Baskin-Robbins Mango Delight candy to customers beginning Friday, October 1, 2010. There is no purchase necessary and sampling will continue while supplies last.
Cambridge, Mass., (October 8, 2010) – Grace Construction Products today announced Bondera™ TileMatSet (www.bonderatilematset.com) has received the Handyman Club of America’s “Member Tested & Recommended” seal of approval after 100% of Bondera testers indicated they would recommended the product. Sixty homeowners across the country tested Bondera, a tile adhesive that uses advanced pressure-sensitive technology to eliminate the need for mortar and mastic, on a variety of tiling projects around their homes.
Cambridge, Mass., (October 8, 2010) – Grace Construction Products today announced that Bondera™ TileMatSet (www.bonderatilematset.com) has been named the “Best New Product” of the year at Hanley Wood’s 2010 Remodeling Show. Bondera, a tile adhesive that uses advanced pressure-sensitive technology to eliminate the need for mortar and mastic, is water resistant and ideal for tiling kitchen walls, backsplashes and countertops, bathroom walls and countertops, and tub and shower surrounds.
CANTON, Mass. (June 21, 2010) – Batter up! Baskin-Robbins and Aquafina®, an official sponsor of Major League Baseball™, team up to hit a home run this summer by offering exclusive, collectible MLB® mini-helmets with the purchase of a 20 oz. Aquafina bottled water and a two-scoop Baskin-Robbins sundae. For a limited time, beginning this week through September 27, ice cream and baseball enthusiasts can collect all 30 Major League Baseball team’s Mini-Helmets.
