Monday, August 3rd, 2009
CONTACT:
Jessica Dionne
617-646-3329
jdionne@schneiderpr.com
BASKIN-ROBBINS “ICE CREAM AND CAKE” DANCES ITS WAY TO WORLD RECORD
Extra TV’s Mario Lopez and Universal Cheerleaders Association Help Kick Off
Baskin-Robbins “Ice Cream and Cake” Dance Video Contest
CANTON, Mass. (August 3, 2009) – Baskin-Robbins, America’s favorite neighborhood ice cream shop, today announced the setting of a new Guinness World Record™ for the Largest Cheerleading Dance* to the tune of the “Ice Cream and Cake” song by the Buckwheat Boyz.
Tags: Boston, boston public relations, competition, Consumer, contest, dance, ice cream, Integrated, Introductions, launch, launch public relations, Launches, marketing, new product, prize, Product Introduction, Product Launch, public relations, schneider associates, video, winner
Posted in Consumer, Creative Services | No Comments »
Friday, May 1st, 2009
CONTACT: Carrie Kocik/Kristen Ingraham
617-536-3300
ckocik@schneiderpr.com
kingraham@schneiderpr.com
MYSWEETHEARTS.COM – OUR HEARTS, YOUR WORDS
For the First Time, SWEETHEARTS® Brand Invites All to Create the New Sweethearts Expressions
REVERE, Mass. (May 1, 2009) – When you have something sweet to say, say it with Sweethearts®! For 145 years, Sweethearts, the official candy of love™, have provided sentimental and endearing ways for people to express their love.
Tags: candy, Consumer, launch, name your own, sayings, sweethearts, tradition
Posted in Consumer, Creative Services, Social Media | No Comments »
Thursday, April 30th, 2009
CONTACT: Carrie Kocik/Kristen Ingraham
617-536-3300
ckocik@schneiderpr.com
kinggraham@schneiderpr.com
SWEETHEARTS® DAZZLE WITH NEW TWILIGHT-INSPIRED CANDIES
REVERE, MA (April 2009) – Twilight mania has gripped the country and now the New England Confectionery Company is introducing a new way for fans to savor the sweetness of the highly popular film from Summit Entertainment. For the first time in its more than 140-year history, Sweethearts® has partnered with a movie franchise to incorporate a unique story-line into its “language of love” candy hearts. Twilight Sweethearts feature sentiments from the film and dazzle like one of the film’s lead characters, Edward Cullen, does in the sun.
Tags: candy, Consumer, movie, public relations, sweethearts, Twilight
Posted in Consumer, Creative Services | No Comments »
Wednesday, April 15th, 2009
CONTACT: Danielle Sullivan/Genevieve Lee
On Behalf of Baskin-Robbins
617-536-3300
dsullivan@schneiderpr.com
glee@schneiderpr.com
BASKIN-ROBBINS OFFERS A SWEET DEAL WITH ITS THIRD ANNUAL 31 CENT SCOOP NIGHT EVENT
America’s Favorite Neighborhood Ice Cream Shop to Donate $100,000 to National Volunteer Fire Council’s National Junior Firefighter Program
CANTON, Mass. (April 15, 2009) – Mark your calendars – 31 Cent Scoop Night is back at Baskin-Robbins! America’s favorite neighborhood ice cream shop is sweetening the spring season by hosting its third annual 31 Cent Scoop Night celebration on April 29, 2009, from 5 p.m. to 10 p.m., at all Baskin-Robbins locations nationwide. During the event, the iconic ice cream brand will thank its loyal customers by reducing the price of all 2.5 oz. ice cream scoops to just 31 cents.
Tags: charity, Consumer, deal, firefighters, ice cream, launch, product, promotion, public relations
Posted in Consumer, Creative Services | No Comments »
Monday, December 29th, 2008
CONTACT: Danielle Sullivan
On Behalf of Baskin-Robbins
617-536-3300
dsullivan@schneiderpr.com
BASKIN-ROBBINS® RINGS IN 2009 WITH NEW MENU LINE-UP OF BETTER-FOR-YOU BRIGHT CHOICES™ TREATS
America’s Favorite Neighborhood Ice Cream Shop Celebrates New Lighter Treats with Free Offer on January 15
CANTON, Mass. (Dec. 29, 2008) – Baskin-Robbins®, America’s favorite neighborhood ice cream shop, is ringing in the New Year early with the introduction of BRight Choices™ treats. BRight Choices are better-for-you light ice cream options including fat free, dairy free, no sugar added and light ice cream offerings. BRight Choices flavors have all the great taste and quality customers expect from Baskin-Robbins but with less guilt. To celebrate the launch of BRight Choices, Baskin-Robbins is celebrating the bright choices customers make each day with BRight Choices Day on Jan. 15, 2009. On BRight Choices Day, participating Baskin-Robbins shops nationwide will offer a free BRight Choices scoop to any customer with proof of a gym membership.
Tags: choices, good for you, healthy, ice cream, launch, public relations, treats
Posted in Consumer, Creative Services | No Comments »
Monday, May 12th, 2008
RAMPART AND NOMURA INK DEAL ON EQUITY OPTION STRATEGIES
Boston-based Asset Manager Debuts Option Strategies Internationally to Japanese Bank’s High Net Worth Clients Through Launch of MCC Trust
BOSTON (May 12, 2008) – Rampart Investment Management, a leading asset management firm specializing in option strategies, today announced it has signed a joint agreement with The Nomura Trust and Banking Co., Ltd., a subsidiary of Japan’s Nomura Holdings, Inc. (TSE: 8604), to offer equity option strategies to Nomura’s Japanese high net worth clients.
Tags: Corporate, finance, financial, high net worth, investment strategies, options strategies, public relations
Posted in Corporate, Creative Services | No Comments »
Thursday, September 27th, 2007
CONTACT:
Scott Beaudoin
617-536-3300
sbeaudoin@schneiderpr.com
NEW REPORT FINDS U.S. CITIES MORE VULNERABLE THAN
EVER TO RODENT INFESTATION
Local Government Budget Shortfalls Have Experts Warning Homeowners to Take Matters into Their Own Hands This Fall
PARSIPPANY, N.J. (Sept. 27, 2007) – Wacky weather, aging cities, and urban sprawl have rats on the move across the country. Foremost rodent experts Dale Kaukeinen and Dr. Bruce Colvin, in partnership with d-CON, America’s leading rodenticide, have issued an assessment on the country’s rodent problem identifying four key risk factors plaguing cities and towns across the country.
Tags: cities, consumer products, infestation, problem, public relations, rats, rodenticide, rodents
Posted in Consumer, Creative Services | No Comments »
Wednesday, May 2nd, 2007
CONTACT:
Shawna Sullivan
Office: (617) 646-3336
Cell: (978) 273 – 8478
ssullivan@schneiderpr.com
MEADOW WALK AT LYNNFIELD RECEIVES TOWN MEETING APPROVAL TO TRANSFORM COLONIAL SITE INTO VIBRANT, MIXED-USE COMMUNITY
National Development to Build 68-acre Village Adjacent to Route 128
LYNNFIELD, Mass. (May 2, 2007) – Newton-based National Development received approval from a record number of Lynnfield Town Meeting voters on Monday, April 30, to rezone the 202-acre Sheraton Colonial Golf Course site adjacent to Route 128. The Meadow Walk at Lynnfield project will transform 68 acres of the golf course into a vibrant, pedestrian-friendly village incorporating 395,000 square feet of lifestyle retail, 80,000 square feet of office space, and 180 residential units, while preserving 103 acres of permanent open space for the community. The rezoning is permitted under Massachusetts Chapter 40R, the state’s new “smart-growth” incentive that encourages communities to develop housing in conjunction with mixed-use space.
Tags: approval, community, launch, Public Affairs, rezoning, Town Meeting
Posted in Creative Services, Public Affairs | No Comments »
