Adds new partner to its roster of independent public relations counseling firms 

NEW YORK – June 3, 2011 – Worldcom Public Relations Group, the world’s leading partnership of independently owned public relations counseling firms, announced the appointment of the 2011-2012 board members during the group’s annual meeting, held May 17-20 in Madrid, Spain. 

Matt Kucharski of Padilla Speer Beardsley in Minneapolis, Minn. will continue to Chair of the thirteen-member Worldcom Group Board. 

“The Worldcom Group Board is comprised of agency leaders from some of the top independent firms around the globe,” said Matt Kucharski, Chair, Worldcom Public Relations Group and Senior Vice President at Padilla Speer Beardsley. “They are a great representation of the power of Worldcom – a true partnership dedicated to helping clients transform their businesses through strategic communications in the markets and industries important to their success.” 

Kucharski welcomed two new board members: newly elected Asia-Pacific Region Chair, Cindy Payne of Asia-Pacific Connections in Singapore, and Hal Dash of Cerrell Associates in Los Angeles, appointed as the At-Large/Next-Generation Staffing board member. 

In addition, board members continuing their terms or elected to additional terms of office include: Corrina Voss, HBI Helga Bailey GmbH, Chair-elect and EMEA Region Chair; Melissa Sturges, Sturges Word Communications, Treasurer; Stephanie Paul, Phillips Group, Strategic Plan; Tom Van Blarcom, TQPR Thailand, Membership; Noemi Pollack, The Pollack PR Marketing Group, Marketing; Francie Israeli, John Adams Associates, Peer Review; Mae Manekulpan, TQPR Thailand, Knowledge Sharing; and Virginia Sheridan, M. Silver Associates, Americas Region Chair. 

Worldcom, with a total of 2,125 employees, experienced an 8 percent growth in partner revenue over the last year. In 2010, Worldcom partners provided strategic public relations services to more than 3,200 clients worldwide, generating revenue of more than $263 million USD. 

Worldcom also voted in a new partner in the Asia-Pacific Region, Finese PR, a boutique communication consultancy headquartered at New Delhi, India. 

The 2012 annual group meeting will be held in Rio de Janeiro, hosted by Worldcom partner PLANIN from Brazil. For more information on Worldcom Public Relations Group, please visit www.worldcomgroup.com. 

About Finese PR

Finese PR is a boutique communication consultancy headquartered at New Delhi, India, offering PR services across India. Established in 2000, Finese PR provides all aspects of public relations services to clients across India and other geographies. Finese PR designs effective public relations, investor relations, digital PR and public affairs campaigns for its clients, and has had the privilege of creating, nurturing and repositioning brands. 

About the Worldcom Public Relations Group
Established in 1988, The Worldcom Public Relations Group, is today the world’s leading partnership of independently owned public relations counseling firms, with 107 partner agencies worldwide, in 90 markets, in 46 countries, across six continents. With more than 2,000 employees, and revenue of more than US $265 million, partners collectively serve national, international and multi-national clients seamlessly, while retaining the flexibility and client-service focus inherent in independent local agencies. Through Worldcom, clients have on-demand access to in-depth communications expertise from professionals who understand the language, culture and customs of the geographic arenas in which they do business. For more information, please visit www.worldcomgroup.com.

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Contact:

Nicole Swick

Nicole.swick@techimage.com

(312) 558-1770 Ext. 140

Mojo Motors is a Revolutionary New Approach to Making Used Car Buying Simple, Hassle-Free and Rewarding

BOSTON, Mass. – February 9, 2011 – Purchasing a used car and negotiating the best offer is no longer a hassle for consumers in the Greater Boston and Providence area with the beta launch of Mojo Motors, a game-changing Web-based car “buying” tool that finally puts consumers in the driver’s seat – and rewards them for their purchase.

The first evolution in used car shopping since classifieds moved online more than 10 years ago, Mojo Motors is turning the traditional model upside down. The online service takes the pain out of the traditionally harrowing experience of finding and buying a used car by ensuring consumers remain in control throughout the process, offering the most competitive pricing and a cash reward for reporting the purchase of a vehicle. Mojo Motors provides consumers with a remarkably simple and anonymous way to get competitive offers for used cars from multiple dealers in their local area. And – unprecedented in the used car industry until now – Mojo Motors pays consumers for reporting their purchase. Upon purchasing a vehicle from a dealer that responds to their Mojo Motors request, consumers may claim a $50 Mojo Reward Card.

The demand for used cars in the U.S. is on the rise, as is the use of the Internet in purchasing them. In 2009, nearly 35.5 million used vehicles were sold in the United States, according to the U.S. Department of Transportation. Recent data shows that sales of used cars are up significantly in 2010. Furthermore, the J.D. Power and Associates 2010 Used Vehicle Market Report states the number of used car buyers who used the Internet when shopping for a car increased to 68 percent in 2010 – five percentage points from 2009.

“There is no reason why buying a used car needs to be a painful and time consuming process so many consumers dread,” says Mojo Motors CEO and Founder Paul Nadjarian, Internet and auto industry veteran from eBay Motors and Ford Motor Company. “Mojo Motors’ goal is to fix the used car buying experience by simply connecting interested buyers directly with pre-approved dealers via a quick and easy 3- step process. The service is a ‘no-brainer’ when looking for the perfect used vehicle. In fact, in just a few short months, dealers have already offered $1 million in discounts to car buyers through Mojo Motors in the greater Boston area.”

The Mojo Motors web site offers an easy-to-follow interface that walks consumers through three simple steps.

Step 1: Post a Request: Buyers go to MojoMotors.com and select the vehicle they’re interested in purchasing. The Mojo Motors system locates inventory currently available on dealer lots in the buyer’s area. The buyer then enters their name, email address, and

a password, and clicks submit. Mojo instantly sends the buyer’s request for an offer to all dealers in the area with matching inventory. Throughout the Mojo buying process, the buyer remains anonymous to the dealer. This is a deviation from other online used car shopping sites which result in unsolicited phone calls and spam e-mails from dealers.

Step 2: Get Competitive Offers. Dealers who have a vehicle that meets the consumer’s criteria receive an alert from Mojo Motors. Dealers quickly respond with their best offer on the vehicle; up to five dealer offers are presented to the buyer. Each offer includes vehicle photos, detailed description of the vehicle, a free CarFax history report, and the dealer’s contact information.

Step 3: Purchase Vehicle. Claim Reward. Mojo Motors rewards buyers with a $50 Mojo Reward Card if they: (1) purchase a vehicle from a dealer that made them an offer through Mojo Motors and (2) report the purchase on the Mojo Motors website.

Buyers Finally Have ‘Mojo’
With real offers in hand, consumers now have their mojo and are in an informed position to contact the dealer and test drive the car. Since dealers are competing with other dealers for the consumer’s business, buyers can feel confident they have leverage (Mojo) in the relationship with the dealer.

“I always thought that buying a used car meant hours of haggling with dealers over price, but using Mojo was a simple process I could trust,” said Ryan Buchanan, a Mojo Buyer. “The whole process was painless and it saved time and money.”

Extensive Network of Dealers
For dealers, Mojo Motors connects them with qualified local buyers who are ready to make a purchase. Since there is no need for on-site negotiation and haggling, the process saves both buyers and dealers time. Currently, in the Greater Boston and Providence metro areas, Mojo Motors works with a large and growing network of more than 100 quality franchise dealers participating in the Mojo Motors Beta. Dealers pay Mojo Motors a marketing fee to participate and are required to honor offers made to consumers.

“In today’s increasingly competitive used car-buying market, Mojo Motors is a tool that helps us compete,” said Bill Goulette, Internet Sales Director at Atamian Honda- Volkswagen. “As a dealer, we receive quality leads from interested and knowledgeable buyers, while consumers enjoy an easy and private way to shop for the best deal on a used car. It’s a win-win.”

About Mojo Motors
Founded in 2010 by veterans of the Internet and auto industries, Mojo Motors is a used car buying tool that empowers customers who are ready to purchase a used car, making the experience simple, quick and anxiety-free for the first time. Consumers looking to purchase a car receive up to five offers from Mojo Motors’ network of quality dealerships via a process that eliminates haggling and keeps the buyer’s information anonymous until they decide to contact a dealer. Based in New York, Mojo Motors is currently conducting beta tests of its system in Boston, MA and Providence, RI. For more information, visit MojoMotors.com.

New Division to House Liquid Wrench^®, Gunk^®, MotorMedic^® and Tite-Seal^®

INDIAN TRAIL, N.C.–(BUSINESS WIRE)–Radiator Specialty Company (RSC), a leader in cleaning and degreasing, lubricating and penetrating, and maintenance and repair solutions, announced today it is launching a new division, RSC Chemical Solutions, to market its flagship brands which include Gunk^®, Liquid Wrench^®, MotorMedic^® and Tite-Seal^®. Building on RSC’s 86-year heritage, the new division will provide marketing support of its hallmark brands as well as offer new innovative solutions through cutting-edge chemistry.

Radiator Specialty Company was founded in 1924 and, at that time, focused solely on manufacturing radiator repair products. With the growth of the company over the past eight decades, RSC now manufactures a multitude of chemical solutions for a variety of industries.

“The division name, RSC Chemical Solutions, was chosen because we are a chemical company. Chemicals solve problems, and that is what our brands are designed to do – solve very specific problems in the areas of cleaning, degreasing, lubricating, penetrating and maintenance/repair,” said John Huber, President and CEO of RSC. “Our customers look to us for serious solutions for very specific applications, and it was important our new division name conveys that same message.”

According to Huber, the creation of a separate division also allows the company to clearly distinguish each of the brands and provide a more intuitive trade name for customers both domestically and worldwide.

“RSC Chemical Solutions will provide greater clarity to who we are and what we do best: providing customers with a solution to their needs through innovative chemical formulations,” he said. “By establishing this new division, we are investing in our flagship brands to further establish our company as the industry leader in lubricating and penetrating, cleaning and degreasing, and maintenance and repair solutions.”

Along with MotorMedic^® and Tite-Seal^®, flagship brands within the newly formed division include: Gunk^®, a comprehensive line of cleaners and degreasers, aimed at tackling the toughest grease, grime and gunk on the planet; and Liquid Wrench^®, the must-have line of lubricants, penetrants and specialty products for the DIYer who wants to use the right wrench for the job.

The creation of RSC Chemical Solutions will not affect the company’s day-to-day operations including its billing and contractual materials. Additionally, the management and leadership teams as well as the sales force will remain the same.

From Radiator Repair to Global Leader

In 1924, I.D. Blumenthal, a salesman from Georgia, was traveling to Charlotte, North Carolina on business when he discovered a leak in his car’s radiator. Blumenthal brought his car to a local tinsmith for repair which, at that time, typically involved the complete removal of the radiator. Instead, this pioneering tinsmith poured “magic powder” into the radiator and the leak was fully repaired. Being a savvy businessman and entrepreneur, Blumenthal proposed a partnership with the tinsmith and Radiator Specialty Company was born, with Solder Seal^® as the company’s first product.

About Radiator Specialty Company

With more than 1,600 customers in 81 countries around the globe, Radiator Specialty Company (RSC) today develops, manufactures and markets high performance products for auto, motorcycle, plumbing, hardware and industrial applications. RSC products are manufactured at its 400,000 square foot operations facility in Indian Trail, North Carolina, which is ISO 9000-2008 Certified and includes eight state-of-the-art production lines with an SAP Operating System. RSC trademarked brands include: Liquid Wrench^®, Gunk^®, Engine Brite^®, MotorMedic^®, Tite-Seal^® and Solder Seal^®. Founded in 1924, RSC is headquartered at 600 Radiator Road, Indian Trail, NC 28079, 877-464-4865, www.RSCBrands.com.

World’s Second Largest Golf Retailer To Offer Irish Golf Getaway For Four, Over $65K in Prizes and Giveaways to Celebrate Store Grand Openings

BOSTON, March 24, 2011 /PRNewswire/ – Golf Town, Canada’s largest golf retailer and the second largest in the world, today announced the completion of its $25 million U.S. market expansion, and the imminent opening of its first five stores throughout greater Boston.  Golf Town’s Massachusetts growth, which represents the largest retail expansion since the start of the economic downturn, will fill approximately 100,000-square-feet of vacant retail space and result in the creation of 200 new jobs.  The five new retail destinations – located in Avon, Bellingham, Reading, Seekonk and Watertown – will open simultaneously on Thursday, March 24, with a sixth store scheduled to open in Northborough in fall 2011.

“We are very excited to bring Golf Town’s unique retail entertainment experience to golf enthusiasts throughout New England,” said President/CEO Stephen Bebis.  ”From price to selection, customer service to interactive fun, our new stores easily beat the competition by offering a new approach to golf retailing that is not currently available to consumers in New England.  We are already siting additional locations throughout the region, and we look forward to delighting golfers of all ages and skill levels for years to come.”

To celebrate the store openings, visitors to Golf Town during the first two weeks of openings, consumers can enter to win an all-expenses-paid golf getaway for four to Ireland.  The company will also give away over $65K in gift certificates and merchandise to thank its customers for welcoming the brand to Massachusetts.

What Sets Golf Town Apart?

Golf Town stores differ from existing golf retail offerings in the Massachusetts market in many remarkable ways, including:

Unprecedented Selection: While conducting extensive market research to determine the best location to launch its U.S. expansion, Golf Town executives visited every golf retailer in New England.  The team discovered that none of its competitors come close to offering the variety of brands and products that Massachusetts consumers can expect to find for the first time ever when the stores open.  Golf fashion is one area in which Golf Town is particularly strong, offering brands and designers from around the world, including Greg Norman, J. Lindberg, Lacoste, Jamie Sadock, Cat Walk, Puma, FootJoy, Hugo Boss, Callaway and more.

Unparalleled Pricing: By operating 60 of the world’s largest, most cutting-edge golf superstores, Golf Town’s purchasing power enables it to pass unprecedented savings directly to the consumer for every product sold.

Unique Retail/Entertainment Experience: The customer experience at Golf Town is about more than just selling product; it is also about sharing the love of the sport with everyone who walks through the door.  Golf Town may be the only golf retailer in Massachusetts that does not pay its employees on commission, which means employees are more focused on providing an exceptionally fun experience than on simply making a sale.  Golf Town has always shunned the “try before you buy” restrictions that are prevalent at other golf retailers, and instead encourages its customers to work with its pros (who have expertise in highly specialized product categories) to test every option available before making a selection.  Golf Town’s size advantage enables the company to incorporate more (and bigger) interactive opportunities in its stores – like simulators, putting greens and on-site pro shops – which means that Golf Town customers will not have to wait to play even during the busiest days.

For more information about Golf Town’s U.S. expansion, visit the company’s Facebook Fan Page at www.facebook.com/golftownus or follow the company on Twitter @GolfTown_US.

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About Golf Town President/CEO Stephen Bebis:

Stephen Bebis, one of Canada’s leading retail management professionals, has more than 35 years of experience in the field. Prior to launching Golf Town, he played integral roles with numerous industry heavyweights including Grossman’s Lumber, Home Depot, Home Depot Canada, and Sears & Roebuck, as well as helped to found Aikenhead’s Improvement Warehouse and Reno Depot.

In 1999, when the market was hot for Internet start-ups, Mr. Bebis successfully introduced the brick-and-mortar Golf Town and rapidly transformed the golf retail industry. In less than a decade, Mr. Bebis altered the way golf merchandise is sold in Canada and abroad by offering strong pricing, broad selection and knowledgeable staff.

In 1998, the Retail Council of Canada inducted Bebis into the Canadian Retail Hall of Fame, and he is consistently ranked among Canada’s top three influential golf figures by the National Post newspaper.  Bebis grew up in New Bedford, MA.

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About Golf Town

Golf Town, Canada’s largest golf retailer, has grown from one location in Scarborough, ON, to 52 superstores throughout the country.  Each location boasts approximately 18,000-square-feet of the most cutting-edge golf equipment and apparel including all major name-brand products at the best price.  A hub for the Canadian golf community, Golf Town serves as a sanctuary for players of all ages and abilities to try, but, learn about and improve their games.  The largest employer of CPGA professionals, Golf Town offers on-site lessons tailored to each customer’s needs via its In-Store Academy.  Golf Town was acquired by OMERS Private Equity (”OPE”), the private equity arm of the OMERS Worldwide group of companies, , in September 2007.  For more information about OPE, please visit www.omerspe.com.

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Ice Cream Enthusiasts Can Visit their Local Baskin-Robbins from 5:00 p.m.—10:00 p.m. on Wednesday, April 27, to Enjoy Ice Cream for only 31 Cents a Scoop!

CANTON, Mass., April 26, 2011 /PRNewswire/ — Baskin-Robbins, the world’s largest chain of ice cream specialty shops, invites guests to celebrate its fifth annual 31 Cent Scoop Night on Wednesday, April 27, 2011 from 5 p.m. – 10 p.m. at stores nationwide. During the event, Baskin-Robbins is thanking its guests by reducing prices of its 2.5 oz. ice cream scoops to 31 cents. The iconic brand is also “Scooping up Thanks for Our Firefighters” with a $100,000 donation to the National Fallen Firefighters Foundation (NFFF). During 31 Cent Scoop Night last year Baskin-Robbins scooped more than 4 million ice cream cups and cones!

“Scooping Up Thanks” for the NFFF

The NFFF, founded in 1992, honors America’s fallen fire heroes and their families by developing and expanding programs to recognize fallen heroes and assist their families and co-workers. As part of 31 Cent Scoop Night’s annual celebration, The Dunkin’ Donuts & Baskin-Robbins Community Foundation is once again making a $100,000 donation to support the National Fallen Firefighters Foundation. In addition, to encourage consumers to support NFFF programs, for the first time this year, ice cream enthusiasts will be able to donate via text message. Consumers can text 6333 (NFFF) to 50555 to make a personal $5 additional donation. Consumers will receive a text message to their phone almost immediately asking them to reply with YES to confirm the donation. Any donations that are not confirmed with YES will not be complete. Anyone who makes a text donation will receive a thank you message. All proceeds of the donations go to help families of fallen firefighters through extremely difficult times.

Charges will appear on the wireless bill, or be deducted from your prepaid balance. Message and Data Rates May Apply. Reply STOP to 50555 to STOP. Reply HELP to 50555 for HELP. Full Terms: www.mGive.org/T. Privacy Policy

“Our fifth annual 31 Cent Scoop Night is going to be a wonderful event for the whole family,” said Brian O’Mara, Vice President of Marketing for Baskin-Robbins Worldwide. “This annual tradition provides Baskin-Robbins with an opportunity to thank not only our loyal guests by offering 31 cent ice cream scoops but also a chance to honor our partner, the National Fallen Firefighters Foundation. This year we wanted to create an opportunity for consumers to also donate to the NFFF through a mobile platform.”

In addition, participating neighborhood Baskin-Robbins stores will support their local fire heroes by hosting hometown fire departments during 31 Cent Scoop Night as another way local firefighters can collect donations for their firehouses while joining the community and scooping ice cream for fun! Families can have an opportunity take pictures with their local heroes on a fire truck or talk with them about fire safety.

“We are honored to partner with Baskin-Robbins again for its 31 Cent Scoop Night,” said Chief Ronald Siarnicki, Executive Director of the National Fallen Firefighters Foundation. “Local fire departments throughout the nation enjoy participating in this fun community event. Not only is it great for the community to enjoy 31 cent scoops of ice cream but it’s the perfect opportunity to raise awareness of fire prevention which will help decrease the amount of preventable fires.”

Red-Hot Flavor: Firehouse #31

Throughout the month of April, ice cream aficionados can enjoy a new flavor created in honor of 31 Cent Scoop Night–Firehouse #31. This delicious flavor is the perfect blend of hot and cold – a crunchy hot cinnamon ribbon laced through red cinnamon flavored ice cream and packed with hot candy pieces with vanilla to put out the fire. During 31 Cent Scoop Night guests can choose any flavor of ice cream and pay only 31 cents.*

Baskin-Robbins lovers can follow @BaskinRobbins on Twitter and become a fan on Facebook for exclusive updates about 31 Cent Scoop Night.

To RSVP for 31 Cent Scoop Night or for additional information about the event go to the Baskin-Robbins Facebook event page or visit www.baskinrobbins.com.

* The cost of a 2.5 oz scoop of ice cream (or a 3 oz. Soft Serve cone) from 5 p.m. to 10 p.m. on April 27, 2011 will be 31 cents plus applicable tax. To ensure everyone can enjoy 31 Cent Scoop Night, there is a three scoop limit per person.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,400 retail shops in 42 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands, Inc. family of companies. For further information, visit www.baskinrobbins.com.

About the Dunkin’ Donuts & Baskin-Robbins Community Foundation

The Dunkin’ Donuts & Baskin-Robbins Community Foundation brings together a wide network of stakeholders, including Baskin-Robbins franchisees, crew members and employees, to support those who serve in our communities. The focus of the Foundation is emergency response organizations and child-related causes. The goal of the Foundation is to help ensure that those heroes we depend on during a disaster have what they need to rise to any occasion, and to make a positive impact on the lives of children in the communities that we serve. To learn more about the Baskin-Robbins Community Foundation, please visit www.dunkinbrands.com/foundation.

About The National Fallen Firefighters Foundation (NFFF)

The United States Congress created the NFFF to lead a nationwide effort to remember America’s fallen firefighters. Since 1992, the nonprofit foundation has developed and expanded programs to honor fallen fire heroes and assist their families and coworkers. For more information on the Foundation and its programs visit www.firehero.org.

Ditch the Scissors! SavingStar Launches the First Nationwide,
Fully Digital Grocery Coupon Service

New Website and Mobile Apps Empower Shoppers to Choose How They Get Their Supermarket and Drugstore Savings From Cash Back To Gift Cards

BOSTON, Mass. – April 18, 2011 – Shoppers looking for easy ways to save money can use a new service called SavingStar to help them save on grocery and drugstore items without the need for paper coupons. SavingStar’s eCoupons are entirely digital, meaning there’s nothing to clip and nothing to print, and they work at over 20,000 stores nationwide. SavingStar also empowers shoppers for the first time to choose how they save, with a variety of payout options for their savings including cash, gift cards, and charity donations. The company launched today offering over 50 eCoupons, worth over $50 in savings on name-brand items including Bounty, Charmin, Heinz, and Welch’s.  Consumers can select the eCoupons they like on the company’s free iPhone® or Android® apps, or on the company’s website, savingstar.com, which launches tomorrow. SavingStar links the offers to each user’s registered store loyalty cards from nearly 100 retailers nationwide: from Albertsons and CVS/pharmacy, to Wegmans and Winn-Dixie.

How SavingStar Works

SavingStar is free to use. With over 20,000 supermarkets and drugstores in the service, SavingStar has the largest network of retailers enabling digital coupons in the country, over three times larger than alternatives. Users choose which eCoupons they want and when their store loyalty cards are swiped at checkout, the money is automatically added to their SavingStar accounts (rather than being deducted at the register).  Users can then pick their preferred payout – from direct deposit into any bank or Paypal account, to an Amazon gift card, to a donation to the charity American Forests to help plant trees.  More payout options are coming soon.

“Consumers love to save but want an easier way to do so, and SavingStar provides the answer,” said David Rochon, CEO of SavingStar.  “The process is simple and can make a significant impact on the amount of money a household saves each month.”

A New Generation of Savers Looks for Flexibility in How and Where to Save

SavingStar eCoupons are not your mother’s coupons. Since they are fully digital, there is no paper required. They are also more convenient for people frustrated with the hassle of clipping, printing, and carrying paper coupons to the store. “The next generation of shoppers may have never clipped a coupon in their lives but they clearly have the desire to save, as evidenced by the explosion of discount sites like Groupon,” said Rochon.  “SavingStar is bringing grocery coupons to the digital generation whose computers and smartphones are becoming an increasingly valuable part of their lives.  At the same time we are giving passionate coupon users more grocery offers to take advantage of, with the added bonus of empowering shoppers to pick their preferred form of savings.”

While other digital services only work in a limited number of chains, SavingStar allows shoppers to save with nearly 100 retail chains nationwide, giving shoppers a choice in where they redeem their eCoupons.

Noted coupon expert, Stephanie Nelson, founder of CouponMom.com agrees that paperless coupons will appeal to today’s “online all the time” consumer.” “People are busier than ever, and since SavingStar eCoupons are easy to use, they’re a great way for people to save on grocery and drugstore purchases.”

Because SavingStar eCoupons are linked to store loyalty cards, the service eliminates time spent clipping or printing coupons, piles of coupons accumulating in a kitchen drawer, lines being held up while shoppers dig through a wallet or purse, and people forgetting to bring their coupons to the store. Using SavingStar’s mobile apps, shoppers can select eCoupons while walking the aisles, making it easy to save even while in the store.

A Growing Demand

SavingStar’s launch comes at a time when the demand for online coupons is growing. In 2010, more than 49 million people used printable or digital coupons up from 40 million in 2009, according to Simmons Research.

SavingStar partners include leading national retailer, CVS/pharmacy. “CVS/pharmacy’s ExtraCare program provides personalized value to our customers by making it easy for them save money every time they shop,” said Melissa Studzinski, Vice President, Customer Relationship Management for CVS/pharmacy. “We remain committed to providing today’s tech savvy customer with new ways to save. SavingStar eCoupons now allow our customers the option of linking the eCoupons they select right to their ExtraCare card, giving them an additional way to save while shopping at CVS/pharmacy.” Shoppers can redeem SavingStar’s eCoupons at any of CVS/pharmacy’s more than 7,100 stores.

“We know that consumers value the ability to build their savings through everyday purchases,” added Rochon. “In today’s economy, we see an opportunity to expand the use of grocery coupons and drugstore coupons to help people save, whether in the form of cash, gift cards, and more.”

To obtain B-roll footage download it at http://bit.ly/SavingStarBroll. (To open the link, press control and enter).

About SavingStar:

SavingStar is the first and only national, fully digital, grocery eCoupon service, available for free at savingstar.com and on iPhone and Android mobile apps. The company enables consumers to choose where they shop and how they save. Providing exclusive eCoupons redeemable at over 20,000 stores, SavingStar’s eCoupons are linked to customers’ grocery and drugstore loyalty cards and offer a more convenient and eco-friendly way to save on groceries than paper coupons. SavingStar automatically adds the value of each eCoupon redeemed into the user’s SavingStar account, enabling the consumer to pick their payout from cash back to gift cards to charity donations.  SavingStar also powers Upromise Grocery eCoupons, helping its over 13 million members save for college.  SavingStar is backed by Flybridge Capital Partners, First Round Capital, and other investors. The company is based in Waltham, MA.

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THE BASKIN-ROBBINS TURKEY CAKE IS BACK! CARVE AN ICE CREAM MASTERPIECE THIS THANKSGIVING

Tis’ the Season to Gobble up Baskin-Robbins Holiday Ice Cream Cakes and Desserts

CANTON, Mass. (November 10, 2010) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is celebrating the holiday season with a variety of ice cream cakes, including its wildly popular Turkey Cake, designed to complement any holiday feast.  Baskin-Robbins’ festive and delicious ice cream cakes are available once a year for a limited time and will make a gorgeous focal point for any dessert table this holiday season.

Home chefs often feel pressure to breathe new life into their holiday meals, especially when they have been serving the same menu year after year.  Baskin-Robbins encourages holiday hosts to reinvent their dessert tables this year with a new tradition – a delicious Baskin-Robbins ice cream cake.

With its sweet glaze and sugar cone turkey legs, this popular Turkey Cake is making a highly anticipated return.  In addition, customer favorites such as the Harvest Roll, Turtle Pie and Praline Caramel ice cream cake are perfect for any holiday celebration.  The seasonal cakes are ready made and can be picked up in store. Ordering a Turkey Cake or any other customized ice cream cake couldn’t be easier.  Guests must place an order at their local Baskin-Robbins shop a minimum of 24 hours in advance.

“As a family-focused brand, we understand the importance of bringing people together during the holiday season to celebrate traditions” said Brian O’Mara, Vice President of Marketing for Baskin-Robbins.  “We think adding an ice cream cake to your holiday dessert table is a great way to start a new and delicious family tradition.

Baskin-Robbins Holiday Cakes Starting at $19.99:

These heart-warming ice cream cakes are sure to please this holiday season:

• Turkey Cake: Baskin-Robbins signature, classic all-ice cream cake shaped like a turkey will be the center piece of the dessert table. Choose the ice cream flavor glaze in chocolate/caramel and enjoy the sugar cone turkey legs.  Serves 12-to-16 for a suggested retail price of $31.99*.

• Harvest Roll Cake: Fudge frosted roll cake, finished with a seasonal decoration of leaves and pumpkins. Designs can be customized with seasonal ice cream favorites. Serves 6-to-8 for a suggested retail price of $19.99*.
• Turtle Pie: A classic holiday dessert served with Pralines ‘n Cream ice cream on a chocolate pie crust covered in a caramel glaze and finished with pecans and a fudge border. Serves 6-to-8 for a suggested retail price of $19.99*.
• Praline Caramel Ice Cream Cake: A fully decorated 9-inch round Devil’s Food cake in between layers of Vanilla and Pralines ‘n Cream ice creams frosted with whipped topping, garnished with a caramel glaze. Serves up to 16 guests for a suggested retail price of $29.99*.

*For a limited time only. Plus applicable tax.

To learn more about Baskin-Robbins ice cream cakes as well as flavor combinations and innovations, consumers can visit the Baskin-Robbins Facebook page at www.facebook.com/BaskinRobbins or follow Baskin-Robbins on Twitter at www.twitter.com/BaskinRobbins. To enter the Baskin-Robbins Flavor Contest to create a personal favorite flavor combination, visit www.baskinrobbins.com/flavorcreator.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31^st annual Franchise 500^® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops.  Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries.  Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats.  Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands, Inc. family of companies.  For further information, visit www.baskinrobbins.com.

BASKIN-ROBBINS’ QUARTERBACK CRUNCH® ICE CREAM TACKLES THE COMPETITION

September’s Flavor of the Month Has Been a Touchdown since 1978

CANTON, Mass. (September 09, 2010) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is featuring Quarterback Crunch® as its September ice cream Flavor of the Month.  Football fans and ice cream enthusiasts can cheer on their favorite teams while enjoying a delicious sundae, cup or cone from Baskin-Robbins with this unique flavor just in time to kick off football season.

From Pee Wee Football to the professional ranks, Quarterback Crunch® is a delicious treat for football fans of all ages. Created in 1978, the flavor features smooth, vanilla flavored ice cream with chocolate-covered rice “crunchies” and a smooth and creamy caramel ribbon.  The flavor will be available at Baskin-Robbins during the Month of September, while supplies last.

“Football is one of America’s favorite past times, and there is no better way to enjoy either a college or pro football game than with Quarterback Crunch® ice cream.  It’s the perfect ice cream for the fall season, “said Brian O’Mara, Vice President of Marketing for Baskin-Robbins.  “This fan favorite ties together two beloved American pastimes: enjoying ice cream and watching football.”

To learn more about Baskin-Robbins flavors and unique flavor combinations and innovations, consumers can visit the Baskin-Robbins Facebook page at www.facebook.com/BaskinRobbins or follow Baskin-Robbins on Twitter at www.twitter.com/BaskinRobbins.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31^st annual Franchise 500^® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops.  Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries.  Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats.  Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands, Inc. family of companies.  For further information, visit www.baskinrobbins.com.

GO BATTY THIS OCTOBER FOR BASKIN-ROBBINS CARAMEL CHOCOLATE MALT ICE CREAM

October’s Flavor of the Month is Reminiscent of a Classic Candy Bar Favorite

CANTON, Mass. (October 6, 2010) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, debuts Caramel Chocolate Malt as the October Flavor of the Month. The flavor is a scrumptious marriage of malt, chocolate and caramel providing the tastes of some of the most beloved Halloween candy. Ice cream enthusiasts and candy lovers alike will revel in excitement for this delicious treat that’s built on a classic malt flavor.

Created in 2010, Caramel Chocolate Malt, is one of the first new flavors since retiring five flavors as part of as its 65^th Birthday Celebration. Caramel Chocolate Malt features smooth, malt-flavored ice cream with chocolate chunks and a caramel swirl.  The flavor will be available at Baskin-Robbins during the month of October, while supplies last.

“Caramel Chocolate Malt combines classic candy bar elements swirled together to create an ice cream flavor that is reminiscent of your favorite Halloween treat,” said Brian O’Mara, Baskin-Robbins Vice President of Marketing.  “At Baskin-Robbins the flavor of the month is a signature new creation that is inspired by a classic flavor, a holiday, or moment in pop culture – and we think Caramel Chocolate Malt is a natural fit for Halloween.”

The October Flavor of the Month may serve as an inspiration for ice cream lovers, as Baskin-Robbins recently announced the launch of its “Create Baskin’s Next Favorite Flavor” online contest.  Fans can create a personal favorite from a series of base ice cream varieties, flavor ribbons and mix-ins – then enter the contest and share their creations on their social networks.  The winning flavor will be developed in 2011 and will be sold in all Baskin-Robbins locations as the June 2011 Flavor of the Month.

To learn more about Baskin-Robbins and its unique flavor combinations and innovations, consumers can visit the Baskin-Robbins Facebook page at www.facebook.com/BaskinRobbins or follow Baskin-Robbins on Twitter at www.twitter.com/BaskinRobbins. To enter the Baskin-Robbins “Create Baskin’s Next Favorite Flavor” contest, visit http://baskinrobbins.com/flavorcontest/Flavorcreator.aspx

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31^st annual Franchise 500^® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops.  Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries.  Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats.  Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands, Inc. family of companies.  For further information, visit www.baskinrobbins.com.

BASKIN-ROBBINS SPICES UP THE HOLIDAY SEASON WITH NOVEMBER’S FLAVOR OF THE MONTH:  PREMIUM CHURNED LIGHT GINGERBREAD MAN ICE CREAM

Guests can enjoy a decadent gingerbread flavored treat that has 50% Less Fat and 20% fewer calories than regular ice cream

CANTON, Mass. (November 3, 2010) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, debuts Premium Churned Light Gingerbread Man as its November Flavor of the Month.   This new flavor is a treat for everyone, whether counting calories or just looking for a new seasonally-inspired flavor to try. As part of Baskin-Robbins’ BRight Choices line, Premium Churned Light Gingerbread Man has fifty percent less fat and 20 percent fewer calories than regular ice cream.

Just in time for the holiday season, Premium Churned Light Gingerbread Man features a gingerbread flavored light ice cream with a touch of vanilla deliciously entwined with a cinnamon caramel ribbon.  The flavor will be available at Baskin-Robbins during the month of November, while supplies last.

“Premium Churned Light Gingerbread Man ice cream is the perfect late autumn flavor” said Brian O’ Mara, Baskin-Robbins Vice President of Marketing.  “The combination of vanilla, cinnamon and caramel flavors are wonderful together or on their own, and the gingerbread flavor makes for a wonderful complement to any holiday dessert.”

Premium Churned Light Gingerbread Man is the newest flavor in Baskin-Robbins’ BRight Choices line.  The BRight Choices collection provides guests with better-for-you options including fat free, dairy free, no sugar added and light ice cream.  The holidays are a time when many are looking to fight off the holiday bulge – so with everything in moderation, this flavor is a light option with a lot of holiday flavor.

To learn more about Baskin-Robbins’ BRight Choices line of products or other Baskin-Robbins flavors and innovations, consumers can visit the Baskin-Robbins Facebook page at www.facebook.com/BaskinRobbins or follow Baskin-Robbins on Twitter at www.twitter.com/BaskinRobbins.  To enter the “Create Baskin’s Next Favorite Flavor” contest, visit www.baskinrobbins.com/flavorcreator.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31^st annual Franchise 500^® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops.  Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries.  Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats.  Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands, Inc. family of companies.  For further information, visit www.baskinrobbins.com.