Archive for the ‘Consumer’ Category

Millennials Break Tradition by Favoring Digital Formats

Tuesday, February 4th, 2014

BOSTON – February 4, 2014 – The 2013 Most Memorable New Product Launch survey reveals significant findings when it comes to the millennial generation’s media consumption, according to Sentient Decision Science and Schneider Associates. Evidence of the “M” factor can be seen in specific media consumption patterns (You can view the full research summary in [...]

Top Products in U.S. Hook Consumers on a Feeling

Tuesday, February 4th, 2014

BOSTON – February 4, 2014 If U.S. manufacturers, marketers and branding experts want to know if consumers are emotionally connecting with their products, then they can look to the results of the Most Memorable New Product Launch survey, conducted by Sentient Decision Science and Schneider Associates. The 2013 MMNPL survey uses cutting edge research methodologies [...]

AAA Southern New England Offers Fans the Opportunity to Vacation with Favorite Alumni Players on the 2014 Red Sox Fan Cruise

Wednesday, August 21st, 2013

AAA Southern New England Offers Fans the Opportunity to Vacation with Favorite Alumni Players on the 2014 Red Sox Fan Cruise WHO: AAA Southern New England, the Boston Red Sox, and Celebrity Cruises, with 2004 postseason closing hero Keith Foulke, Red Sox radio announcer Joe Castiglione, former starting pitcher John Tudor, and former infielder Dave [...]

DYNATRAP® LAUNCHES NEW ULTRALIGHT INSECT TRAP AT 2013 NATIONAL HARDWARE SHOW

Monday, April 22nd, 2013

DYNATRAP® LAUNCHES NEW ULTRALIGHT INSECT TRAP AT 2013 NATIONAL HARDWARE SHOW Light-weight device provides on-the-go protection against mosquitos and other flying insects Milwaukee, WI (April, 2013) – Dynamic Solutions Worldwide announced today that it will launch the NEW DynaTrap® Ultralight Insect Trap at this year’s National Hardware Show on May 7 – 9 at booth [...]

Eliminate Pesky Flying and Crawling Insects on Contact with the Dynazap® Extendable Insect Racket Zapper

Friday, March 22nd, 2013

Contact Information: Alexandra Abramowitz aabramowitz@schneiderpr.com 617.536.3300 Eliminate Pesky Flying and Crawling Insects on Contact with the Dynazap® Extendable Insect Racket Zapper   Milwaukee, WI (March 2013) – Ever had the annoying experience of attempting to swat a flying or crawling insect, only for it to magically evade being caught? Insect swatting technology has come a [...]

Worldcom Public Relations Group Announces Newly Elected Group Board of Directors at International Meeting in Madrid

Friday, June 3rd, 2011

NEW YORK – June 3, 2011 – Worldcom Public Relations Group, the world’s leading partnership of independently owned public relations counseling firms, announced the appointment of the 2011-2012 board members during the group’s annual meeting, held May 17-20 in Madrid, Spain.

USED CAR BUYERS FINALLY GET THEIR “MOJO” WITH COMPETITIVE OFFERS FROM LOCAL DEALERS

Friday, April 29th, 2011

BOSTON, Mass. – February 9, 2011 – Purchasing a used car and negotiating the best offer is no longer a hassle for consumers in the Greater Boston and Providence area with the beta launch of Mojo Motors, a game-changing Web-based car “buying” tool that finally puts consumers in the driver’s seat – and rewards them for their purchase.

Radiator Specialty Company Creates RSC Chemical Solutions to Support Its Powerhouse Brands

Friday, April 29th, 2011

INDIAN TRAIL, N.C.–(Sept. 28, 2010)–Radiator Specialty Company (RSC), a leader in cleaning and degreasing, lubricating and penetrating, and maintenance and repair solutions, announced today it is launching a new division, RSC Chemical Solutions, to market its flagship brands which include Gunk®, Liquid Wrench®, MotorMedic® and Tite-Seal®. Building on RSC’s 86-year heritage, the new division will provide marketing support of its hallmark brands as well as offer new innovative solutions through cutting-edge chemistry.

Golf Town Completes $25 Million U.S. Market Expansion, Opens Five Stores to Revolutionize MA Golf Retail Landscape

Friday, April 29th, 2011

BOSTON, March 24, 2011 /PRNewswire/ — Golf Town, Canada’s largest golf retailer and the second largest in the world, today announced the completion of its $25 million U.S. market expansion, and the imminent opening of its first five stores throughout greater Boston. Golf Town’s Massachusetts growth, which represents the largest retail expansion since the start of the economic downturn, will fill approximately 100,000-square-feet of vacant retail space and result in the creation of 200 new jobs. The five new retail destinations – located in Avon, Bellingham, Reading, Seekonk and Watertown – will open simultaneously on Thursday, March 24, with a sixth store scheduled to open in Northborough in fall 2011.

BASKIN-ROBBINS IS CELEBRATING ITS FIFTH ANNUAL 31 CENT SCOOP NIGHT BY SCOOPING UP THANKS FOR OUR FIREFIGHTERS

Friday, April 29th, 2011

Ice Cream Enthusiasts Can Visit their Local Baskin-Robbins from 5:00 p.m.—10:00 p.m. on Wednesday, April 27, to Enjoy Ice Cream for only 31 Cents a Scoop!

CANTON, Mass., April 26, 2011 /PRNewswire/ — Baskin-Robbins, the world’s largest chain of ice cream specialty shops, invites guests to celebrate its fifth annual 31 Cent Scoop Night on Wednesday, April 27, 2011 from 5 p.m. – 10 p.m. at stores nationwide. During the event, Baskin-Robbins is thanking its guests by reducing prices of its 2.5 oz. ice cream scoops to 31 cents. The iconic brand is also “Scooping up Thanks for Our Firefighters” with a $100,000 donation to the National Fallen Firefighters Foundation (NFFF). During 31 Cent Scoop Night last year Baskin-Robbins scooped more than 4 million ice cream cups and cones!