Friday, June 3rd, 2011
NEW YORK – June 3, 2011 – Worldcom Public Relations Group, the world’s leading partnership of independently owned public relations counseling firms, announced the appointment of the 2011-2012 board members during the group’s annual meeting, held May 17-20 in Madrid, Spain.
Posted in Agency News, Consumer | No Comments »
Friday, April 29th, 2011
BOSTON, Mass. – February 9, 2011 – Purchasing a used car and negotiating the best offer is no longer a hassle for consumers in the Greater Boston and Providence area with the beta launch of Mojo Motors, a game-changing Web-based car “buying” tool that finally puts consumers in the driver’s seat – and rewards them for their purchase.
Tags: Boston, boston public relations, car sales, Integrated, launch, Launch PR, launch public relations, marketing, Mojo Motors, new product, Product Introduction, Product Launch, public relations, schneider associates, used cars, website launch
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Friday, April 29th, 2011
INDIAN TRAIL, N.C.–(Sept. 28, 2010)–Radiator Specialty Company (RSC), a leader in cleaning and degreasing, lubricating and penetrating, and maintenance and repair solutions, announced today it is launching a new division, RSC Chemical Solutions, to market its flagship brands which include Gunk®, Liquid Wrench®, MotorMedic® and Tite-Seal®. Building on RSC’s 86-year heritage, the new division will provide marketing support of its hallmark brands as well as offer new innovative solutions through cutting-edge chemistry.
Tags: Boston, boston public relations, Gunk, Integrated, launch, Launch PR, launch public relations, liquid wrench, marketing, new product, Product Introduction, Product Launch, public relations, RSC Chemical Solutions, schneider associates
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Friday, April 29th, 2011
BOSTON, March 24, 2011 /PRNewswire/ — Golf Town, Canada’s largest golf retailer and the second largest in the world, today announced the completion of its $25 million U.S. market expansion, and the imminent opening of its first five stores throughout greater Boston. Golf Town’s Massachusetts growth, which represents the largest retail expansion since the start of the economic downturn, will fill approximately 100,000-square-feet of vacant retail space and result in the creation of 200 new jobs. The five new retail destinations – located in Avon, Bellingham, Reading, Seekonk and Watertown – will open simultaneously on Thursday, March 24, with a sixth store scheduled to open in Northborough in fall 2011.
Tags: Boston, boston public relations, giveaways, golf, Golf Town, grand opening, Integrated, Ireland, launch, Launch PR, launch public relations, marketing, new product, Product Introduction, Product Launch, public relations, schneider associates, Seekonk, Stephen Bebis, Watertown
Posted in Consumer | 1 Comment »
Friday, April 29th, 2011
Ice Cream Enthusiasts Can Visit their Local Baskin-Robbins from 5:00 p.m.—10:00 p.m. on Wednesday, April 27, to Enjoy Ice Cream for only 31 Cents a Scoop!
CANTON, Mass., April 26, 2011 /PRNewswire/ — Baskin-Robbins, the world’s largest chain of ice cream specialty shops, invites guests to celebrate its fifth annual 31 Cent Scoop Night on Wednesday, April 27, 2011 from 5 p.m. – 10 p.m. at stores nationwide. During the event, Baskin-Robbins is thanking its guests by reducing prices of its 2.5 oz. ice cream scoops to 31 cents. The iconic brand is also “Scooping up Thanks for Our Firefighters” with a $100,000 donation to the National Fallen Firefighters Foundation (NFFF). During 31 Cent Scoop Night last year Baskin-Robbins scooped more than 4 million ice cream cups and cones!
Tags: 31 Cent Scoop Night, 31 flavors, Baskin Robbins, Boston, boston public relations, Dunkin Donuts, firefighters, ice cream, Integrated, launch, launch public relations, marketing, National Fallen Firefighters Foundation, new product, Product Introduction, Product Launch, public relations, schneider associates
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Wednesday, April 20th, 2011
Ditch the Scissors! SavingStar Launches the First Nationwide,
Fully Digital Grocery Coupon Service
New Website and Mobile Apps Empower Shoppers to Choose How They Get Their Supermarket and Drugstore Savings From Cash Back To Gift Cards
Tags: app, Consumer, coupon, couponing, grocery, Introductions, launch, launch public relations, Launches, marketing, new product, Product Introduction, Product Launch, public relations, save, Saving Star, SavingStar, schneider associates
Posted in Consumer, Launch PR | No Comments »
Friday, November 12th, 2010
CANTON, Mass. (November 10, 2010) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is celebrating the holiday season with a variety of ice cream cakes, including its wildly popular Turkey Cake, designed to complement any holiday feast. Baskin-Robbins’ festive and delicious ice cream cakes are available once a year for a limited time and will make a gorgeous focal point for any dessert table this holiday season.
Tags: 31 flavors, Baskin Robbins, Boston, boston public relations, cake, frozen desert, Harvest Roll, holiday season, ice cream cake, ice creams, Integrated, Introductions, launch, launch public relations, Launches, limited time, marketing, new product, Praline Carmel ice cream, Product Introduction, Product Launch, public relations, schneider associates, seasonal cakes, Thanksgiving, turkey, Turkey Cake, Turtle Pie
Posted in Consumer, Launch PR | No Comments »
Friday, November 12th, 2010
CANTON, Mass. (September 09, 2010) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is featuring Quarterback Crunch® as its September ice cream Flavor of the Month. Football fans and ice cream enthusiasts can cheer on their favorite teams while enjoying a delicious sundae, cup or cone from Baskin-Robbins with this unique flavor just in time to kick off football season.
Tags: 31 flavors, Baskin Robbins, Boston, boston public relations, Flavor of the Month, football, frozen desert, ice cream, Integrated, Introductions, launch, launch public relations, Launches, marketing, new product, Product Introduction, Product Launch, public relations, Quarterback Crunch, schneider associates, September, touchdown
Posted in Consumer, Launch PR | No Comments »
Friday, November 12th, 2010
CANTON, Mass. (October 6, 2010) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, debuts Caramel Chocolate Malt as the October Flavor of the Month. The flavor is a scrumptious marriage of malt, chocolate and caramel providing the tastes of some of the most beloved Halloween candy. Ice cream enthusiasts and candy lovers alike will revel in excitement for this delicious treat that’s built on a classic malt flavor.
Tags: 31 flavors, Baskin Robbins, Boston, boston public relations, Carmel Chocolate Malt, Flavor of the Month, frozen desert, ice cream, Integrated, Introductions, launch, launch public relations, Launches, marketing, new flavors, new product, October, Product Introduction, Product Launch, public relations, schneider associates
Posted in Consumer, Launch PR | No Comments »
Friday, November 12th, 2010
CANTON, Mass. (November 3, 2010) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, debuts Premium Churned Light Gingerbread Man as its November Flavor of the Month. This new flavor is a treat for everyone, whether counting calories or just looking for a new seasonally-inspired flavor to try. As part of Baskin-Robbins’ BRight Choices line, Premium Churned Light Gingerbread Man has fifty percent less fat and 20 percent fewer calories than regular ice cream.
Tags: 31 flavors, Baskin Robbins, Boston, boston public relations, BRight Choices, cinnamon, Consumer, fewer calories, Flavor of the Month, frozen desert, gingerbread ice cream, Gingerbread Man, holiday season, ice cream, Integrated, Introductions, launch, launch public relations, Launches, less fat, marketing, new product, November, premium churned, Product Introduction, Product Launch, public relations, schneider associates
Posted in Consumer, Launch PR | No Comments »