Thursday, January 21st, 2010
CONTACT:
Ashley Reilly
617-646-3314
areilly@schneiderpr.com
LIQUID WRENCH® SHOWS ITS MUSCLE
Aggressive Marketing Campaign and How-To Videos Help DIYers Find “A Wrench for Every Job”
INDIAN TRAIL, N.C., (November 3, 2009) — To further solidify its position as the must-have line of lubricants, penetrants and specialty products, Liquid Wrench® announced today it has redesigned its product line to be more educational and effective than ever before. In addition, the company announced it will launch a comprehensive, nationwide marketing campaign, including How-to videos to educate professionals and Do-It-Yourselfers (DIYers) on how to select the wrench for every job application. The innovative new packaging lets consumers check a seasonally-updated list of uses by texting a code from their mobile devices – right in the store.
Tags: A Wrench for Every Job, Boston, boston public relations, DIY, Do it Yourself, dry lubricant, How-To Videos, Integrated, Introductions, launch, launch public relations, Launches, liquid wrench, Lithium Grease, lubricants, Lubricating Oil, marketing, new product, penetrants and specialty products, Product Introduction, Product Launch, public relations, Radiator Specialty Company, schneider associates, Silicone Spray
Posted in Consumer | No Comments »
Thursday, January 21st, 2010
CONTACT:
Ashley Reilly
areilly@schneiderpr.com
617-646-3314
LIQUID WRENCH® DRY LUBRICANT JOINS POWERFUL DIYer LINE-UP
INDIAN TRAIL, N.C. (November 3, 2009) – Liquid Wrench® announced today the relaunch of its Liquid Wrench Dry Lubricant®, which now features pioneering mobile text messaging, multiple product sizes and a dropper bottle to provide the right formula and precise application control safe for indoor use. The revitalized product joins a powerful line of Liquid Wrench products designed to help consumers find the right product for every job. Each package in the line is also color-coded for simple differentiation.
Tags: Boston, boston public relations, Consumer, DIY, DIYer LINE-UP, dry lubricant, Integrated, Introductions, launch, launch public relations, Launches, liquid wrench, marketing, mobile text messaging, new product, Product Introduction, Product Launch, public relations, relaunch, schneider associates
Posted in Consumer | No Comments »
Thursday, January 21st, 2010
CONTACT:
Ashley Reilly
617-646-3314
areilly@schneiderpr.com
LIQUID WRENCH® LAUNCHES NEW PENETRATING OIL AND CHAIN LUBE FORMULAS
New Educational Campaign, Including Mobile Text Messaging,
Helps Consumers Select “A Wrench for Every Job”
INDIAN TRAIL, N.C., (November 3, 2009) — Liquid Wrench announced today the introduction of two powerful product reformulations as part of a comprehensive educational program targeted to Do-It-Yourselfers (DIYers). The two new products, Liquid Wrench® Penetrating Oil and Liquid Wrench® Chain Lube, were introduced today at AAPEX/SEMA in Las Vegas, NV, along with an innovative packaging, marketing and educational campaigns to help DIYers choose the right wrench for every job.
Tags: A Wrench for Every Job, Boston, boston public relations, Chain Lube, Consumer, DIY, educational program, Integrated, Introductions, launch, launch public relations, Launches, liquid wrench, marketing, mobile text messaging, new product, Penetrating Oil, Product Introduction, Product Launch, public relations, schneider associates
Posted in Consumer | No Comments »
Tuesday, January 19th, 2010
SWEETHEARTS® UNVEILS MODERN WAYS TO SAY “I LOVE YOU”.
The Official Candy of Love™ Features All New Fruity Flavors, Bold Colors and Sayings Chosen by America
REVERE, Mass. (January 19, 2010) /PRNewswire/ — Sweethearts®, the official candy of love™, is unveiling exciting new expressions of love for Valentine’s Day. For the first time in the candy’s 145-year history, Sweethearts will feature new fruity flavors and bright colors, printed with modern sayings chosen by America. Through an online contest, Americans were empowered to decide exactly what expressions of love they wanted to see printed on the colorful candy hearts. The new consumer-generated sayings for 2010 reflect the technology-driven ways people show their love, with “Tweet™ Me” and “Text Me” at the top of the list.
Tags: America, Boston, boston public relations, candy, candy of love, Chosen by America, Integrated, Introductions, launch, launch public relations, Launches, marketing, New England Confectionery Company, new product, new product launch, Product Introduction, Product Launch, public relations, schneider associates, sweethearts, text me, tweet, tweet me, Twitter
Posted in Consumer, Launch PR | No Comments »
